INMAR INTELLIGENCE CONSUMER COUPON FRAUD SURVEY …

INMAR INTELLIGENCE CONSUMER COUPON FRAUD SURVEY OVERVIEW

Inmar Intelligence Consumer Coupon Fraud Survey - 1,000 US Adults - March 9, 2021

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SCREENER QUESTION: DO YOU USE COUPONS DURING A SHOPPING TRIP?

100%

0%

YES

NO

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WHAT DETAILS ON A COUPON DO YOU CHECK BEFORE USING?

THE EXPIRATION DATE

THE APPLICABLE PRODUCT BRAND/S

THE APPLICABLE PRODUCT SIZE/S (I.E. TRAVEL SIZE, BULK SIZES, ETC.)

THE APPLICABLE PRODUCT FLAVOR/S OR SCENT/S

WHERE IT CAN BE REDEEMED (I.E. WHICH RETAILER)

OTHER 4.2%

Percentages above represent total respondents

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85.2% 69.3% 60.9% 47% 61.2%

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IN THE PAST 3 MONTHS, HOW OFTEN HAVE YOU TRIED TO USE AN EXPIRED COUPON?

43.4%

24.7%

13%

8.1%

5.9%

4.9%

1 -2 TIMES

3 -5 TIMES

5 - 10 TIMESMORE THAN 10 TIMES NEVER

I DON'T KNOW

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