MMA- IVR Committee



[pic] |Mobile Commerce Committee

Jun 9 2010

7:00pm ET

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|CO-CHAIRS |Mark Kaplan, Gem Strategy |

|MMA LIAISON |Kristine van Dillen |

|Attendees: |Loeb & Loeb |

| |Kenneth |

| |Florin |

| | |

| |Gem Strategy |

| |Mark |

| |Kaplan |

| | |

| |Pinpoint Data, LLC |

| |Stephen |

| |Halupka |

| | |

| |Qualcomm MediaFLO |

| |Nanci |

| |Rainey |

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| |R2IS |

| |Eric |

| |Laurain |

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| |R2IS |

| |Nicolai |

| |Wadstrom |

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| |VISA USA |

| |Al |

| |Suarez |

| | |

| |Time Inc. |

| |John |

| |Paris |

| | |

| |Mobile Marketing Association |

| |Kristine |

| |van Dillen |

| | |

| |Mobile Marketing Association |

| |Jonathan |

| |Stephen |

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|Attachments & Input |MMA Definition from May 2010: |

| |Mobile Commerce is the one or two-way exchange of value facilitated by a mobile consumer electronic device (e.g. |

| |mobile handset) which is enabled by wireless technologies and communication networks. |

| | |

| |Exchanges of Value can be for: |

| |* Purchase of goods or services (Digital Content, Physical Goods, etc.) |

| |* Perishable goods (Tickets, Vouchers, etc.) |

| |* Services (Remittances, Bill Payment, etc.) |

| |* Transfer of value or money (e.g. Person to Person, Donations, Other) |

| | |

| |Types of Consumer Value form factors may include: |

| |* Credit Account (e.g. Credit Card, Bill Me Later, Carrier Statement) |

| |* Bank Account (e.g. Debit Card, Person to Person, Automated Clearing House) |

| |* Stored Value (e.g. Gift Card, Prepaid, Airtime, Points, Rewards, Other) |

| |* Discounts (e.g.Coupons, Rebates) |

| |* Promotional/free (e.g. samples, test drives, etc.) |

| | |

| |Mobile Technologies may include: |

| |* Messaging unique to Mobile (e.g. SMS, IM, MMS) |

| |* Mobile Client Applications (e.g. iPhone, Android, Brew, Java, etc.) |

| |* Proximity Communication Technologies (e.g. Bluetooth, RFID/NFC) |

| |* Mobile Voice (e.g. Interactive Voice Response) |

| |* Mobile Display (e.g. 2D Barcode) |

Agenda

Review of Ongoing Activities

- 2D Barcode Whitepaper,

- mCommerce Whitepaper,

- mCommerce definition,

- Mobile coupon guidelines

mCommerce Whitepaper review

Strategy going forward

Notes:

Objectives for the Document:

- Create a Mobile Commerce document that Advertisers can review and adopt.

- The document will be distributed to marketers

- Coupons & 2D codes & Banking & Finance are out of scope for this document – being addressed in other areas outside of this committee

- Exclude Enterprise solutions or not?

- Include an ecosystem diagram

- Exclude Mobile Web based on the definition as defined by the committee

Other comments:

- Relationship with GS1: 2D codes and the relationship with GS1 discussed in 2D code subcommittee.

- R2IS works with Kingfisher and Car4.

- Retailers do not have the infrastructure in place right now

Assign each area of the definition / whitepaper to an mCommerce committee member owner:

Each ‘owner’ will create a 2 sentence scope about each area for the topics that should be included in the whitepaper.

|mCommerce area |Owner |

|Exchanges of Value can be for: | |

|•Purchase of goods or services (Digital Content, Physical Goods, etc.) |•John Paris (digital) / R2IS (physical), Anthony Romano (physical / app) |

|•Perishable goods (Tickets, Vouchers, etc.) |•Ken (Properties Group / John Galinos) |

|•Services (Remittances, Bill Payment, etc.)   |•Nancy Rainey (Bill Payment) |

|•Transfer of value or money (e.g. Person to Person, Donations, Other) |•John (Western Union) / MGF / GreenDot (Ken) |

| | |

|Types of Consumer Value form factors may include: |Types of Consumer Value: |

|•Credit Account (e.g. Credit Card, Bill Me Later, Carrier Statement) |•Visa |

|•Bank Account (e.g. Debit Card, Person to Person, Automated Clearing House) |•Wells Fargo |

|•Stored Value (e.g. Gift Card, Prepaid, Airtime, Points, Rewards, Other) |•Mark Kaplan (Points) |

|•Discounts (e.g.Coupons, Rebates) |•Jon (INMAR) / Danielle (Statement Rebates) / Steve Pinpoint (Discounts) |

|•Promotional/free (e.g. samples, test drives, etc.) |•Mark Kaplan (Sampling) |

| | |

|Mobile Technologies may include: |Mobile Technologies may include: |

|•Messaging unique to Mobile (e.g. SMS, IM, MMS) |•Consider in each area |

|•Mobile Client Applications (e.g. iPhone, Android, Brew, Java, etc.) | |

|•Proximity Communication Technologies (e.g. Bluetooth, RFID/NFC) | |

|•Mobile Voice (e.g. Interactive Voice Response) | |

|•Mobile Display (e.g. 2D Barcode) | |

Next Steps:

1. Next Meeting: Week of July 5th

2. Each committee member assigned a section to scope out

3. Kristine, Steve, Mark (Refining the historical definitions & breakout)

4. Kristine & Mark to defined a project plan

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