Inmar MidYearTrends 073113

2013 COUPON TRENDS

MID-YEAR REPORT

Andrew Coleman & Devora Rogers | July 31, 2013

#coupontrends

About Inmar

? Privately held company with Headquarters in Winston-Salem, NC ? 4,200 employees ? 30 facilities across USA and Mexico ? Serving retailers in 11 countries ? 32 years of experience serving retailers and

manufacturers ? 25 clients in Fortune 100 ? Invested more than $100 million in Information

Technology over the last four years

Over $35 billion a year in asset redemptions & payments

? ? 2013 Inmar, Inc. All Rights Reserved.

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Devora Rogers

? SR Dir., Retail Marketing Insights ? Behavioral and Loyalty Analytics ? Born in Digital, raised in Shopper

? devora.rogers@ ? 336.770.3495 ? Twitter: @devoraerogers

? ? 2013 Inmar, Inc. All Rights Reserved.

#coupontrends

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Andrew Coleman

? Promotion Consulting & Analytics ? Digital Brand Management ? Agency and Client-side perspective

? andrew.coleman@ ? 336.631.2973 ? Twitter: @andrew_coleman

? ? 2013 Inmar, Inc. All Rights Reserved.

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Agenda

? Welcome ? Methodology & Definitions ? Topline Trends ? Method Trends ? Digital Trends ? Next Steps / Client Resources ? Questions

? ? 2013 Inmar, Inc. All Rights Reserved.

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Methodology

? Percent change compares first six months of 2013 (Jan ? Jun, "1H") with first six months of 2012. ? Distribution and redemption data consolidated from the Inmar coupon database. ? Extrapolated industry distribution and redemption statistics using Inmar and Kantar Media data. ? Cross-check data with major coupon distributors and third-party vendors. ? Conduct analysis to develop key insights.

? ? 2013 Inmar, Inc. All Rights Reserved.

#coupontrends

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Definitions (just to clarify...)

Manufacturer Funded Offers

Digital Offers

? ? 2013 Inmar, Inc. All Rights Reserved.

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? ? 2013 Inmar, Inc. All Rights Reserved.

#coupontrends

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