Inmar MidYearTrends 073113
2013 COUPON TRENDS
MID-YEAR REPORT
Andrew Coleman & Devora Rogers | July 31, 2013
#coupontrends
About Inmar
? Privately held company with Headquarters in Winston-Salem, NC ? 4,200 employees ? 30 facilities across USA and Mexico ? Serving retailers in 11 countries ? 32 years of experience serving retailers and
manufacturers ? 25 clients in Fortune 100 ? Invested more than $100 million in Information
Technology over the last four years
Over $35 billion a year in asset redemptions & payments
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
2
Devora Rogers
? SR Dir., Retail Marketing Insights ? Behavioral and Loyalty Analytics ? Born in Digital, raised in Shopper
? devora.rogers@ ? 336.770.3495 ? Twitter: @devoraerogers
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
3
Andrew Coleman
? Promotion Consulting & Analytics ? Digital Brand Management ? Agency and Client-side perspective
? andrew.coleman@ ? 336.631.2973 ? Twitter: @andrew_coleman
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
4
Agenda
? Welcome ? Methodology & Definitions ? Topline Trends ? Method Trends ? Digital Trends ? Next Steps / Client Resources ? Questions
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
5
Methodology
? Percent change compares first six months of 2013 (Jan ? Jun, "1H") with first six months of 2012. ? Distribution and redemption data consolidated from the Inmar coupon database. ? Extrapolated industry distribution and redemption statistics using Inmar and Kantar Media data. ? Cross-check data with major coupon distributors and third-party vendors. ? Conduct analysis to develop key insights.
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
6
Definitions (just to clarify...)
Manufacturer Funded Offers
Digital Offers
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
7
? ? 2013 Inmar, Inc. All Rights Reserved.
#coupontrends
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