Consciously Creating a Culture of Innovation - Innosight
Consciously Creating a Culture of Innovation
@ScottDAnthony
6 June 2018
? Copyright 2018 Innosight Consulting LLC and/or its affiliates 0
? Copyright 2018 Innosight Consulting LLC and/or its affiliates 2
INNOVATION 4.3%
TSR PREMIUM
AGILE 84%
PRODUCTIVITY GAIN
C OMPANY S TRATEGY
S@ouSrccoestt:DBAlonotmhboenrgy/BCG; Google, Adobe, Bain & Company
CREATIVITY 3.5X
MORE LIKELY TO GROW FASTER THAN PEERS
RISK TOLERANT 19%
BOOST ABOVE REVENUE
TARGETS
? Copyright 2018 Innosight Consulting LLC and/or its affiliates 3
CONSCIOUSLY CREATING A CULTURE OF INNOVATION
Create an evocative story
and detail granular behaviors that define the desired future state
1
Define
Desired Culture
2
DIAGNOSE
Blockers
Zero in on the systems,
behaviors, and norms standing in the way of success
Use data to iterate
towards the desired future state of culture
6
Track & Measure
Progress
Culture of Innovation
3
Implement
BEANs
Drive habit change
with behavior enablers, artifacts, and nudges (BEANs)
Reinforce in formal systems
(e.g. KPIs, budgets) and key processes (e.g. recruiting, training)
5
Hardwire
Supporting Systems
@ScottDAnthony
4
Role Model
Desired Behaviors
Have leaders show the way
during project review meeting and other highly visible moments
? Copyright 2018 Innosight Consulting LLC and/or its affiliates 4
@ScottDAnthony
1
Define
Desired Culture
2
DIAGNOSE
Blockers
6
Track & Measure
Progress
Culture of Innovation
3
Implement
BEANs
5
Hardwire
Supporting Systems
4
Role Model
Desired Behaviors
? Copyright 2018 Innosight Consulting LLC and/or its affiliates 5
A good BEAN should be:
? Simple ... easy to adopt, fun, engaging and social
? Consistent ... linked to objectives, processes, systems, and values
? Multimodal ... checklists, visual reminders, legends
? Supported ... coaching / training
? Built to scale ... able to generate data
@ScottDAnthony
GROWTH STRATEGY
Growth ambition (revenues, profits) Growth goals and boundaries Identified strategic opportunity areas Innovation common language
ENABLING STRUCTURES
Innovation team / incubator Corporate VC / open innovation program M&A / EBD function Innovation training & development
SYSTEMS & PROCESSES
Ring-fenced budgets for innovation Innovation governance Portfolio tracking and management Risk tolerant incentives and rewards
CULTURE OF INNOVATION
Day-to-day ways of working Supportive environment Leader role-modeling Talent attraction & development
? Copyright 2018 Innosight Consulting LLC and/or its affiliates 7
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