Framework for Strategic Innovation
嚜澤 Framework for Strategic Innovation
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A
?Framework
?for
?
?
?
?
?
?
?
Blending
?strategy
?and
?creative
?
?
exploration
?to
?discover
?future
?business
?
?
opportunities
?
?
?
?
?
______________________________
?
?
?
?
by
?
?
?
?
Derrick
?Palmer
?&
?Soren
?Kaplan
?
?
?
Managing
?Principals,
?InnovationPoint
?LLC
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
Strategic
?Innovation
?
?
? InnovationPoint LLC
innovation-
Page 1
A Framework for Strategic Innovation
?
?
?
This
?page
?intentionally
?left
?blank
Page 2
innovation-
? InnovationPoint LLC
A Framework for Strategic Innovation
Authors
?
?
?
?
?
?
Soren
? Kaplan
? is
? a
? leading
?keynote
? speaker,
? the
? author
? of
? the
?
bestselling
? and
? award
? winning
? book,
?Leapfrogging,
? a
? writer
?
for
?FastCompany,
? faculty
? member
? in
? the
? executive
? education
?
program
? at
? the
? Copenhagen
? Business
? School,
? and
? the
? Founder
?
of
?InnovationPoint.
?
? As
?a
?leading
?expert
?in
?innovation,
?culture,
?and
?
disruptive
? change,
? he
? works
? with
? organizations
? including
? Disney,
?
NBCUniversal,
? Kimberly-?坼Clark,
? Colgate-?坼Palmolive,
? Medtronic,
?
Philips,
? Red
? Bull,
? and
? numerous
? other
? global
? firms.
?
? Soren
?
previously
? led
? the
? internal
? strategy
? and
? innovation
? group
? at
?
Hewlett-?坼Packard
?(HP)
?during
?the
?roaring
?1990＊s
?in
?Silicon
?Valley
?and
?
was
? a
? co-?坼founder
? of
? iCohere,
? one
? of
? the
? first
? web
? collaboration
?
platforms
?for
?online
?learning
?and
?communities
?of
?practice.
?
? He
?has
?
lectured
? at
? the
? Harvard
? Business
? School,
? Copenhagen
? Business
?
School,
?and
?with
?other
?MBA
?and
?executive
?education
?programs.
?
?He
?
also
?sits
?on
?the
?advisory
?boards
?of
?several
?Silicon
?Valley
?start-?坼ups.
?
?
He
?has
?been
?quoted,
?published,
?and
?interviewed
?by
?FastCompany,
?
Forbes,
? CNBC,
? National
? Public
? Radio,
? the
? American
? Management
?
Association,
? USA
? Today,
? Strategy
? &
? Leadership,
? and
? The
?
International
? Handbook
? on
? Innovation,
? among
? many
? others.
?
? He
?
holds
?Master＊s
?and
?Ph.D.
?degrees
?in
?Organizational
?Psychology
?and
?
resides
?in
?the
?San
?Francisco
?Bay
?Area
?with
?his
?wife,
?two
?daughters,
?
and
?hypo-?坼allergenic
?cat.
?
?
Learn
? more
? about
? his
? book
? Leapfrogging
? by
? visiting
?
.
?
?
?
?
?
?
? InnovationPoint LLC
As
? a
? Founder
? of
? InnovationPoint,
? Derrick
? Palmer
? helps
? global
?
organizations
? create
? novel
? solutions
? to
? the
? tough
? challenges
? of
?
driving
? strategic,
? breakthrough
? growth.
?
? Using
? non-?坼traditional
?
approaches,
?and
?with
?30
?years
?of
?line
?management
?and
?consulting
?
experience,
? Derrick
? taps
? into
? his
? work
? across
? many
? verticals
? 每
?
including
? consumer
? products,
? financial
? services,
? health
? care,
? high
?
tech,
? entertainment,
? professional
? services,
? retail,
? automotive,
? and
?
hospitality.
?
? He
? has
? extensive
? experience
? leading
? cross-?坼functional
?
teams
? 'from
? chaos
? to
? clarity',
? fostering
? collaboration
? across
?
organizational
? silos,
? and
? facilitating
? decision-?坼making
? among
?
disparate
? (and
? sometimes
? disconnected)
? stakeholder
? groups.
?
?
Originally
? from
? England,
? Derrick
? brings
? an
? international
?
perspective.
?
? Having
? lived
? and
? worked
? in
? six
? countries,
? he
? knows
?
what
?it
?takes
?to
?drive
?breakthrough
?results
?from
?culturally
?diverse
?
teams.
?
? He
? holds
? a
? BA
? in
? Languages/Linguistics
? and
? a
? Masters
?
degree
?in
?Marketing
?Management.
?
innovation-
Page 3
A Framework for Strategic Innovation
?
?
Table
?of
?Contents
?
?
1.
?
THE
?ART
?AND
?DISCIPLINE
?OF
?STRATEGIC
?INNOVATION
?................................
?5
?
1.1.
?
Traditional
?strategy
?versus
?Strategic
?Innovation
?................................................................
?6
?
1.2.
?
Serendipitous
?versus
?Strategic
?Innovation
?.........................................................................
?6
?
2.
?
THE
?SEVEN
?DIMENSIONS
?OF
?STRATEGIC
?INNOVATION
?................................
?7
?
2.1.
?
A
?Managed
?Innovation
?Process
?每
?Combining
?Non-?坼Traditional
?and
?Traditional
?Approaches
?
to
?Business
?Strategy
?...........................................................................................................
?9
?
2.1.1.
?
Divergent
?and
?Convergent
?thinking
?...................................................................................
?9
?
2.2.
?
Strategic
?Alignment
?每
?Building
?Support
?.............................................................................
?11
?
2.2.1.
?
Internal
?Alignment
?...........................................................................................................
?12
?
2.2.2.
?
External
?Alignment
?...........................................................................................................
?12
?
2.2.3.
?
Participants
?in
?the
?Strategic
?Innovation
?process
?..............................................................
?12
?
2.3.
?
Industry
?Foresight
?每
?Understanding
?Emerging
?Trends
?.......................................................
?13
?
2.3.1.
?
Looking
?beyond
?the
?obvious
?............................................................................................
?14
?
2.4.
?
Consumer/Customer
?Insight
?每
?Understanding
?Articulated
?and
?Unarticulated
?Needs
?.........
?15
?
2.5.
?
Core
?Technologies
?and
?Competencies
?每
?Leveraging
?and
?Extending
?Corporate
?Assets
?........
?16
?
2.6.
?
Organizational
?Readiness
?每
?Assessing
?The
?Ability
?to
?Take
?Action
?.......................................
?17
?
2.7.
?
Disciplined
?Implementation
?每
?Managing
?the
?Path
?From
?Inspiration
?To
?Business
?Impact
?....
?18
?
2.7.1.
?
Key
?considerations
?for
?implementing
?Strategic
?Innovation
?initiatives
?............................
?18
?
3.
?
SUSTAINABLE
?INNOVATION
?每
?BUILDING
?A
?FOUNDATION
?FOR
?ONGOING
?
COMPETITIVE
?ADVANTAGE
?.......................................................................
?20
?
3.1.
?
The
?Path
?to
?Strategic
?Innovation
?.......................................................................................
?21
?
3.2.
?
Innovation
?Assessment
?and
?Benchmarking
?.......................................................................
?21
?
3.3.
?
End
?Note
?...........................................................................................................................
?22
?
4.
?
MINI-?坼DIAGNOSTIC:
?DOES
?YOUR
?ORGANIZATION
?PRACTICE
?STRATEGIC
?
INNOVATION?
?...........................................................................................
?23
?
Page 4
innovation-
? InnovationPoint LLC
A Framework for Strategic Innovation
1.
?
The
?Art
?and
?Discipline
?of
?Strategic
?Innovation
?
Strategic
? Innovation
? is
? the
? creation
? of
? growth
? strategies,
? new
? product
? categories,
?
services
? or
? business
? models
? that
? change
? the
? game
? and
? generate
? significant
? new
?
value
?for
?consumers,
?customers
?and
?the
?corporation.
?
?
This
? paper
? describes
? a
? holistic,
? multidisciplinary
? framework
? that
? enables
?
organizations
?to
?take
?a
?strategic
?approach
?to
?innovation.
?
?
?
?
The
? framework
? combines
? non-?坼traditional,
? creative
? approaches
? to
? business
?
innovation
? with
? conventional
? strategy
? development
? models.
? It
? brings
? together
?
perspectives
? from
? a
? number
? of
? complementary
? disciplines:
? the
? non-?坼traditional
?
approaches
? to
? innovation
? found
? in
? the
? business
? creativity
? movement;
? traditional
?
strategy
?consulting;
?the
?new
?product
?development
?perspective
?of
?industrial
?design
?
firms;
? qualitative
? consumer/customer
? research;
? futures
? research
? found
? in
? think
?
tanks
? and
? traditional
? scenario
? planning;
? and
? organizational
? development
? (OD)
?
practices
? that
? examine
? the
? effectiveness
? of
? an
? organization＊s
? culture,
? processes
? and
?
structures.
?
?
?
The
?framework
?consists
?of
?a
?cohesive
?set
?of
?practices
?that
?inspire
?imaginative
?teams
?
to
? look
? beyond
? the
? obvious,
? explore
? a
? broad
? range
? of
? possibilities,
? identify
?
significant
?opportunities,
?make
?informed
?decisions
?about
?the
?most
?promising
?paths
?
to
? pursue,
? create
? a
? shared
? vision
? for
? growth,
? define
? pragmatic
? action
? plans
? that
?
※bridge
?from
?the
?future
?back
?to
?the
?present§
?and
?align
?the
?organization
?around
?the
?
requirements
?for
?success.
?
?
?
Strategic
? Innovation
? takes
? the
? road
? less
? traveled
? 每
? it
? challenges
? an
? organization
? to
? look
?
beyond
? its
? established
? business
? boundaries
? and
? mental
? models
? and
? to
? participate
? in
? an
?
open-?坼minded,
?creative
?exploration
?of
?the
?realm
?of
?possibilities.
?
?
Some
? organizations
? may
? feel
? that
? seeking
? breakthroughs
? is
? too
?
※All men can see the
grandiose
? a
? goal,
? and
? that
? they
? would
? be
? content
? with
? ※simply
?
tactics whereby I
growing
?the
?business§.
?
?Experience
?shows,
?however,
?that
?focusing
?
conquer, but what
on
? the
? short-?坼term
? typically
? yields
? only
? short-?坼term
? results
? 每
? while
?
none can see is the
teams
?aspiring
?to
?seek
?significant
?breakthroughs
?will
?both
?identify
?
strategy out of which
victory is evolved.§
※big
?ideas§
?and
?also
?generate
?closer-?坼in,
?incremental
?ideas.
?
?
?
每 Sun Tzu
Strategic
? Innovation
? is
? not
? characterized
? by
? mundane,
? incremental
?
product
? extensions,
? the
? ※me-?坼too§
? business
? models
? of
? close
?
followers,
? or
? band-?坼aids
? for
? inefficient
? processes.
?
? It
? does
? not
? consist
? of
? simple
? ※facilitated
?
? InnovationPoint LLC
innovation-
Page 5
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