Jenna Wade JW EXPERIENCE innovative marketing

JW

university of missouri

school of journalism

Graduation May 2019 Emphasis: Strategic Communication Minors: Sociology, Multicultural Studies, Digital Globalization Spanish: Proficient Italian: Intermediate GPA: 3.89

STUDY ABROAD

Florence University of the Arts Summer 2017 Emphasis: Italian Culture & Documentary Filmmaking

honors

Dean's List Fall 2015 - Spring 2018

Excellence Scholarship Fall 2015 - Spring 2019

Hal & Beulah McHauney Scholarship Fall 2016 - Spring 2017

Synor Creative Award Fall 2017 - Spring 2019

skills

EXPERIENCE

Jenna Wade

314.954.2242 | jennahelenewade@

innovative marketing

digital content strategist

Lift Division | Columbia, Mo | August 2018 - Present ? Write data-driven SEO web content using up-to-date best practices ? Guide key aspects of clients digital marketing campaigns through relevant and essential touchpoints ? Ensure clients success through a team-based approach including developers, designers and account executives ? Create brand-specific social media recommendations backed by extensive research and field testing

public engagement specialist

Utopia Entertainment LLC | St. Louis | Spring 2013 - Present ? Effectively coordinate and manage events for parties of 100 to 5,000 people ? Maintain a high energy level while performing as an MC to encourage group participation

INTERNATIONAL public relations specialisT

Florence By Night | Florence, Italy | Summer 2018 ? Worked with executives to create strategic marketing plans across psychographics and demographics ? Surpassed high sales goals by networking to fill event venues with 300+ people daily

? Overcame language barriers by acting as a translator, English teacher and Italian student

brand ambassador

AT&T | University of Missouri | Spring 2017 - Spring 2018 ? Hosted pop-up events that promoted products and encouraged consumer engagement ? Branded AT&T as an entertainment authority through close work with DIRECTV, NCAA,

NFL, Showtime, Samsung and Audience Network

student campaign manager

Skout Backcountry | University of Missouri | Fall 2017 ? Utilized Google Search Network and Facebook Ad Manager to reach targeted audiences and increase

conversion rates by 7 percent ? Rebranded Skout's Instagram to increase followers and average engagement by 20 percent

Digital Intern, Community Manager

One80 Entertainment | St. Louis | Summer 2016 ? Managed social media accounts and worked with clients as the point of contact for online advertising ? Executed market research to successfully expand 12 Bars of Charity from 3 to 10 major cities ? Collaborated with creative teams to launch short and long-term promotions and campaigns

LEADERSHIP

novak leadership institute

University of Missouri School of Journalism | Fall 2018 - Spring 2019

academic excellence chair

Delta Delta Delta Sorority | Fall 2015 - Fall 2018

vice president of fundraising

Autism Speaks University of Missouri Chapter | Spring 2016 - Spring 2017

mentor and founding member

Greek Leadership Academy | Spring 2016 - Spring 2017



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