Summer Project Report .website



-933450-552450lefttopDESIGN PROCESS FOR AN OPEN MARKET PAYMENT APP00DESIGN PROCESS FOR AN OPEN MARKET PAYMENT APPSummer Project ReportNew Product Development in Mobility Domainat2nd May - 30th June, 2014Team MembersGautam ChoudharyMuthukumaran VParul VarmaRenuka KulkarniAcknowledgement “It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.”On the very outset of this report, we would like to extend our sincere & heartfelt obligation towards all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project.We are ineffably indebted to our mentor Mr. Vishal Singh, Assistant Vice President of Liabilities and Card Management Dept., Yes Bank for conscientious guidance and encouragement to accomplish this assignment. The help and guidance given by him time to time shall carry us a long way in the journey of life on which we are about to embark.We are extremely thankful and pay our gratitude to Mr. Anand Kumar Bajaj, President & Chief Innovation Officer, Yes Bank and Mr. Naveen Chaluvadi, Vice President, Yes Bank, for their valuable guidance and support which helped us in completing this task through various stages.We extend our gratitude to Welingkar Institute of Management Development and Research for giving us this opportunity.Any omission in this brief acknowledgement does not mean lack of gratitude.Thanking You,Parul VarmaRenuka KulkarniGautam ChoudharyMuthukumaran V.ObjectiveAt YES BANK, differentiation begins with a simple word called ‘Yes’.YES BANK represents the true spirit of business excellence, encompassing Facets of knowledge, human capital, trust & transparency, technology and responsibility. Business excellence is derived from enriching the user experience through the prudent use of technology is what we believe in.Taking this initiative a step ahead we did a project in mobility domain to make online payments just a matter of click hence forth. It all started with identifying the consumer need gaps, backed with sufficient secondary research.Conceptualized open market mobile (payment) application/s weighing in the parameters and constructs arrived at by researching the mobile application market under a designer’s lens.We did a marketing strategy plan for the designed apps.Table of ContentSerial NumberTopic Page1Our Objective92Methodology 103 3.1 3.2 3.2.1 3.2.2 Market ScanningShort listing of categories and parameters Study of apps & FindingsKey findings under each categoryApplication of framework to an ideal payment app.134 4.1 4.2 4.2.1 4.2.2 4.2.3Primary ResearchResearch MethodologyQuestionnaire Design For students/Working For housewives & SMEs For Industry experts20 4.3 4.3.1 4.3.2 4.3.3Research findings From students/Working From Housewives/SMEs From Industry Experts5 5.1 5.2 5.3ConceptualizationBrainstorming for ideas Short listing of ideasConcept development376 6.1 6.2 DesignDesign and prototypingTesting and improvement457 7.1 7.2 MarketingStrategiesImplementation plan508 Annexure I[a] Detailed App study70Annexure II[a] Questionnaire for experts[b] Questionnaire for students and Working[c] Questionnaire for housewives & SMEs136Annexure III[a] Design of m-ticket app[b] Design of Get Set Growapp 150List of Tables1.1.0 List of Top Apps under Finance Category……………………………..….…………….…..…141.1.1 List of Top Apps under Business Category……………………….……..…………………….141.1.2 List of Top Apps under Games Category……………………………….……………………..151.1.3 List of Top Apps under Education Category……………………………………..……...……161.1.4 List of Top Apps under Productivity Category……………………………….………….……161.1.5 List of Top Apps under Communication Category…………...……………….…..…………171.1.6 List of Top Apps under Shopping Category………………………………………...…………171.1.7 List of Top Apps under Lifestyle Category………………….…………………………………181.1.7 List of Top Apps under Widgets…………..……………………………………………………181.2 Segment of respondents during primary research……………...…………….…….…………201.3 Profile of experts interviewed…………………………………………………………….……..221.4 Consolidated responses from experts….……………………………….…………….……….231.5 Final marketing plan for ‘m-ticket app’…………………………………………...................561.6 Final marketing plan for ‘get set grow app’……….…………………………….……………62List of Graphs2.1 Preference of male for spending on mobile apps………………………………….…………….262.2 Preference of female for spending on mobile apps ……………………………….…………….272.3 Smartphone distribution among-student, working professionals and housewives…………282.4 App category preference from students and working professionals………………………….292.5Analysis of interviews given by housewives, working women, SMEs…………………...…….302.6 Ratings of students, working and self-employed towards features in mobile apps……….…312.7 Reasons for downloading a mobile app……………………………………………………….....322.8 Preference of users over mode of online payments: Web browser vs. Mobile phones………332.9 Preference of housewives over mode of data usage: Web browser vs. Mobile phones……..342.10Analysis of users information before downloading a app………………………………….…35Chapter 1 OUR OBJECTIVEObjectiveTo identify the consumer need gaps when it comes to open market mobile applications and come up with opportunity spaces. To conceptualize open market mobile (payment) application/s weighing in the parameters and constructs arrived at by researching the mobile application market under a designer’s lens.To prepare a positioning strategy for the same.Chapter 2METHODOLOGYDesign Methodology127005204460This is to conceptualize the shortlisted apps in terms of user need and generating design parameter that leads to a final concept map020000This is to conceptualize the shortlisted apps in terms of user need and generating design parameter that leads to a final concept map04498975Out of all the insights gathered, here the motive was to generate as many ideas utilizing those through brainstorming00Out of all the insights gathered, here the motive was to generate as many ideas utilizing those through brainstorming260353806825The purpose is to get first hand insights from the tentative users and advice from industry experts. This is carried through online survey, telephonic interviews and field visits00The purpose is to get first hand insights from the tentative users and advice from industry experts. This is carried through online survey, telephonic interviews and field visits260353088005Briefly study the involvement of technologies (NFC, Augmented Reality, Cloud) in supporting the growth of app market through secondary research00Briefly study the involvement of technologies (NFC, Augmented Reality, Cloud) in supporting the growth of app market through secondary research01664335Aim is to study the ongoing trends in terms of applications types and categories. This is done by secondary research.00Aim is to study the ongoing trends in terms of applications types and categories. This is done by secondary research.06670040The purpose is to create marketing strategies, defining channels and campaign for customer acquisition.00The purpose is to create marketing strategies, defining channels and campaign for customer acquisition.05987415The task here is to design the layout of the process and user interaction, interface, and testing it.00The task here is to design the layout of the process and user interaction, interface, and testing it.02414905Detailed analysis of the category shortlisted for getting insights through secondary research.00Detailed analysis of the category shortlisted for getting insights through secondary research.24130988695To get a sense of all the entities involved by listing it all through the study of mobility market.00To get a sense of all the entities involved by listing it all through the study of mobility market.The steps in the design process: The consumers are listed down elaborately in the stakeholder map and then they are grouped together in order to form clusters based on common need.On the other end, the top categories in the app market are shortlisted based on relevance and then the addressed common needs across categories are divided.A correlation is established about the above two.Study of Top 10 apps from each shortlisted category is carried out (IOs + Android)Points analyzed:Pricing modelFeaturesNeedFrameworkUser journey skeletonDownloadsUnique Selling PropositionThe value parameters derived from the category analysis is then effectively utilized to apply on a ideal payment app for creating high user engagement. The next step is primary research – through which the user’s needs are captured. See the research part for information and data.Post-primary research and brainstorming, ideas are shortlisted based on the immediacy and urgency of the need - factoring in market size, potential and relevance. We then focus on design and interaction design to come up with prototypes for the same under the design constraints. Here we conceptualize the idea with proper flow of the process used for user interactions. The Design process followed above, effectively addresses the formulation of a visible design that can be easy in terms of understanding the whole idea.The marketing part is basically forming strategy for customer acquisition and adoption and creating campaign. Chapter 3 MARKET SCANNINGShort listing of parameters & categoriesConsidering the relevance to our problem statement, our first task was to decide the parameters that are essential to scan the market that would influence application design in any way.Thus the parameters we considered are:User EngagementUser BehaviorUser InterfaceFeatures & FunctionalitiesPricing ModelsWe analyzed the above parameters and different strategies involved to utilize them for different app categories present in the app market (Google play, Apple App store). The choice of categories was based on the assumption that these categories will give ample information on the above mentioned parameters that will help us to utilize these findings to apply on our problem statement.Thus the shortlisted categories are:Finance BusinessGames LifestyleProductivityEducationCommunicationShoppingSocialWidgets STUDY OF APPS & FINDINGSFinance App category Apps that perform financial transactions or assist the user with?business or personal financial matters.-186055336550Table 1.100Table 1.1This app category mainly consists of personal financing, budgeting, calculating investments, Bill payments, etc. Sr 3 free apps studiedTop 3 Paid apps studiedSBI FreedomMy Budget BookHDFC BankingStar MoneyICICI BankingHome BudgetKey Findings:Primarily for extending the financial activities to the hands of costumers.Utility features such as bill payment, mobile & DTH recharge are highly encouraged.Trading App are real time information provider with de-mat tracking ,trade option & report.Technical issues arise due to real time connection hence failure of transaction creates insecurity. UI must be simple and the process should be easy but above all building confidence is critical.Business App categoryApps that assist with running a business or provide a means to?collaborate, edit, or share content.-186055741680Table 1.1.100Table 1.1.1ExamplesDocument management (PDFs, scanning, file viewing/editing), VoIP telephony, dictation, remote desktop, job search resources, customer resource management, collaboration, enterprise resource planning, point of sale.Sr 3 free apps studiedTop 3 Paid apps Job searchMobileBizProNTL BusinessPackage Tracker ProIndiaMartLocaleKey Findings:Small businesses - to expand their sales channel.Supporting hands- Technology like geo-fencing, GPS and artificial intelligence.Developers prefer fixed commission and in app purchases as revenue streams.For users,easy to operate is a priority &prefer simple user friendly interface.To build high consumer acceptance need to build a strong back end supportGames categoryApps that provide single or multiplayer interactive activities?of?skill or chance?for?entertainment purposes.-160655544830Table 1.1.200Table 1.1.2ExamplesAction,?adventure,?arcade,?card&?board ,?fighter,?family,?music?&?rhythm ,?plat former ,?puzzle ,?racing,?role?playing,?shooter, simulation,?social,?sports,?strategy.Sr 3 free apps studiedTop 3 Paid apps studiedCandy Crush SagaTemple Run OZSubway surfersNeed for Speed: Most wantedTemple Run 2Temple Run BraveKey Findings:Friendly leader board.Goal oriented level structure.Using interesting characters like swampy in where’s my water ? Game.Professional commentaryExciting thumbnail. E.g.-subway surferCo-branding in case of Temple Run: Oz and Temple Run: Brave taken by Disney from Imangi studios.In app purchase in rest of the top grossing category includes free games rather than paid ones.Realistic experienceEducationApps that provide an interactive learning experience on a specific skill or subjectExamplesArithmetic, alphabet, writing, early learning and special education, solar system, vocabulary, colors, language learning, standardized test prep, geography, school portals, pet training, astronomy, crafts.-1606551270Table 1.1.300Table 1.1.3Sr 3 free apps studiedTop 3 Paid apps studiedGK exams in Hindi- Online TyariToca Hair Salon 2BrilliantStellarium Mobile Sky MapIndian Law in HindiStar Walk astronomy guideProductivityApps that make a specific process or task more organized or?efficient-173355788670Table 1.1.400Table 1.1.4ExamplesTask management, calendar management, translation, note taking, printing, password management, cloud storage, email clients, flow chart generators, audio dictation, simulation, data viewing.Sr 3 free apps studiedTop 3 Paid apps studiedCamscanner (License) PDF creatorDU battery saver and widgetsSwype KeyboardSuper Bright LED Flash lightRoot explorer (File Manager)Adobe ReaderKey Findings:Provide usage stats. Eg-efficiency in typing, keywords corrected, etc.Additional business oriented feature to add contact to an event in the business calendar.Drag and drop option to reschedule.Google keep supports photo notes, voice notes, and checklists with usual notes.Most of the apps are in the sync with Google munication Apps that connect people by means of text, voice, photo, or video.?Apps that contribute to community development.ExamplesInterpersonal connections, text messaging, voice messaging, video communication, photo & video sharing, dating, blogs, special interest communities, companion apps for traditional?social networking services.-1143001270Table 1.1.500Table 1.1.5Sr 3 free apps studiedTop 3 Paid apps studiedWhatsapp MessengerThreemaFacebook MessengerTorque ProUC Browser for AndroidFolder SyncKey Findings:Privacy should be taken care by the app. Mention it in the features. It will increase the trust factor.Connection with all social networks is essential, so that it’s easier to find friends & family. For e.g. Connecting linked in, Instagram, tumbler, Pinterest with facebook.Keep Options to share: One-to-one, One-to-many (gmail, fb, whatsapp, etc.) Refer Tom messenger app.Good UI always works well with communication apps.Heavy apps consumes space, makes the phone slow. Share location, photos, documents (in different formats) , videos, audios, stories with different themes. All-in-one app is patibility issues are another major problem.Options should be available on click. Make it easy and not complicated like WeChat!Caller id: messages/calls from unknown numbers should be identified.Shopping Apps-160655178435Table 1.1.600Table 1.1.6Apps those are useful for online shopping.Sr 3 free apps studiedTop 3 Paid apps studiedFlipkartOut of milk pro UnlockerOLX free classifiedBuy me a pie! Grocery ListproMobile, DTH Recharge and ShoppingBarcode Scanner Plus(+)Key Findings:Consumers like to keep notes, track items, be updated with new products, and compare it with other products.Assurance of providing original products. Give guarantee.Social media linking is crucial.In-app purchase is a hit. Diversifying Shopping experience. Buy a product and show different/ same category add-ons while purchasing.Paid apps are a hit only if they really out stand their unpaid counterparts.Reward Points, Discounts/Offers are important aspects to attract consumers. Products should be informative and should have good visual appearance. (IDEA- Instead of showing the image of the product, if video look is available. When a person moves the cursor on the product, it should show the working. For e.g. for a PSP, there should be a video of child connecting it and starting it to play.)LifestyleApps relating to a general-interest subject matter or serviceExamplesShopping, real estate, crafts, hobbies, parenting, fashion, home improvement-177800-5080Table 1.1.700Table 1.1.7Sr free & paid apps studiedVivino wine scannerAssistantLife 360 family locatorKicksOnFireCrestron Mobile proMixologist WidgetsApp Widgets are miniature application views that can be embedded in other applications (such as the Home screen) and receive periodic updates.-173355185420Table 1.1.800Table 1.1.8?Widgets mainly consist of a clock, calendar, or bookmarks ,live wallpapers,etc.Sr free & paid apps studiedAVG AntivirusWhatsapp2.TruecallerNoom weightloss coach3.Automatic Call RecorderNext Launcher 3D shell (Refer Annexure I for detailed study of apps)Applying key findings to an ideal payment appFor user engagementNotifying using different type of push notifications e.g. LED/Voice/other Information and data presented in a graphical projection parison of things is another important parameter.Timeline way of displaying events and tasks.Option to share activities on social media.M-shop with coupons & rewards is also admired.User InterfaceAesthetically sound- Smooth, easy, fun, colors, themes (Thumbnail), touch, emoticons, scroll, self-guided.Intuitive Navigation e.g. Axis bank app, Citibank app, etc.Provide Personalized informationLocal/multiple language optionsNew Shopping experience with video display of products.Easy Search options. (Ex: Mixologist)By considering the above mentioned points as a baseline to build the application with high engagement factor and a simplistic and customer centric design of interface that can be soothing and easy to use. These parameters must be considered to device an ideal payment app.Chapter 4 PRIMARY RESEARCHResearch MethodologyOur research methodology was formulated to utilize maximum inputs from the target group using various channels and the target group was decided based on the sense of devising an open market payment or banking application.The channels we used to conduct the primary research were primarily:Online Questionnaires ( Google forms)Field visit Telephonic-71755165735Table 1.200Table 1.2 Our target group consists of following segment of respondents:RespondentsNumberReached throughStudents68OnlineWorking professional30OnlineHousewives14Field VisitSMEs09TelephonicIndustry experts08TelephonicFrom the primary research we found out that the distribution of the respondents according to age & gender is as follows:AgeLess than 21-Between 21-29Between 30-35More than 401111512GenderMale- 74Female- 55Questionnaire DesignFor ExpertsThe purpose of the questionnaire for experts from mobility domain was to get their input about the ongoing market trends in application market in terms of technology and strategies to device a mobile application in terms of user centricity. Their view points on the latent need of the market and design consideration to exploit those needs and also to create engagement for user.For this the questions posed to them were open ended and we designed a sample for it.(Refer Annexure II to find the designed questionnaire)Profiles of experts interviewed: Table 1.3NameCurrent CompanyPrevious CompanyMr. Mangesh SangekarCo-founder Evolution Co, MumbaiGartner India, WiproMr. Arya PatnaikCo-founder Webizus Tech, MumbaiHGS InteractiveMr. Amit ZaveriCEO, Enable Mobile Tech, MumbaiCOO, Enable Mobile TechMr. Edwin VargheeseCEO, Appface Tech Pvt. LtdIBM, Oracle, Sun MicrosystemsMr. Vikram M.CEO, Nowpos solutionOracle, Aptuit Corp., Info Pro Solns.Mr. Akshay ManeFounder Appectual IT, MumbaiD&B, , Coddo NetTECHMr. Manish RanjanProduct Manager, D’Design Studio, Mumbai--------Mr. Mayank SharmaSoftware Engineer, Photon Interactive , Banglore--------center210820(Refer Annexure II to find the details of each interview)00(Refer Annexure II to find the details of each interview)TRENDSTECHNOLOGYDESIGNFEATURESMARKETNATIVE to HYBRID-B2C(Enterprise)Stable and Beta versionSimplistic Action-PrioritizeUser controlled customization – Content BasedPrice sensitiveIndia- Android leading & ios is leading in US & AustraliaIndia has launched its own GPS satellitesSize of the app-Important(Determine less)Push-notification Uncontrolled-annoying & Controlled-ReminderTypical users: 15yrs - 35 yrsWindows Market-less apps, more visibilityAnonymous login/Virtual EnvironmentInterface constraints & Input constraints.Personalization- Target profileAdvertising ,educating consumers-DemosTicketing is the major businessHTML 5 -information sharing appsAesthetics – Different for different age groupPayment – More simpler than computerPublishing hash-tags, LocalIn-app purchase(Large user base)Pages/Tabs-ideally 3 to 5Usability- Most ImportantProof of concept –DevelopmentCloud based, widgets, Speed.41275205740Table 1.400Table 1.4Consolidated response from Experts The table on the previous page shows the response of industry experts that is fragmented to Technology, Design, Feature in context to developing an ideal payment application and the Trends & market is to understand the Indian application market and ongoing trends.The experts also provided with some valuable suggestions that we need to consider while developing an open market payment application:Apps like Book-my-show & Flipkart with their clean UI & simple navigation are something to get inspired.Native applications save around 50% of the development cost.Choose Target group based on platform, For some apps need is to switch to feature phone.In App Purchases – very few can manage for Android.There is an app created using geo-tagging for McDonnalds were you can be notified for the Mc’D restaurants near you and the coupons you have for the restaurants.(B) For Students and WorkingThe design of questionnaire for students and working involves questions that must give their preference and choices based on priority for different application, their features and also their response and behaviors.This questionnaire also extracts information about how users get information about any application and the sources that influences them most.(C) For HousewivesFor housewives research methodology carried out was field visit and telephonic interview (Qualitative research).So questionnaire was designed open-ended in nature. The purpose of the primary research was to get common needs from housewives with respect to mobile apps, whereas validation of idea for SME’s regarding an app to broadcast their communication channel to gain more customers using mobile app, validation of an idea regarding child development using digital medium, need of mobile payment option for local trains in Mumbai. -10922052705(Refer Annexure II to find the designed questionnaire)00(Refer Annexure II to find the designed questionnaire)Primary Research Analysis and Interpretation (Responses from Students & Working, Housewives & SMEs)Inference:As the project was related to development of new app, to know spending preference among the users was an important aspect.After the secondary research in the mobile app market it was derived that people prefer paid apps over freemium for certain reasons like fulfil certain needs, offer additional security features , ad free,etc.To validate the data as well as to know spending preference among certain category further research was carried out.Following are the validated figures from the quantitative research carried out.Male spending preference Graph 2.1Male Respondents: 7435% strictly use free apps32% Ready to pay any amount if app is worth of it Female spending preference Graph 2.2 64% female strictly use free apps3% are ready to pay any amount.CONCLUSIONWhen we study payment preference for mobile app in Indian context people go mostly for free apps. When categorized gender wise men are more likely to Pay for content that they see has value compared to women, who only prefer free apps.-789940-90170Smartphone Distribution Graph 2.300Smartphone Distribution Graph 2.31066800913765Sample size68 students31 Working14 housewives InferenceAndroid is the major platform used by students, working professionals followed by IOS for the category which we interviewed.In housewives some were equipped with feature phones.This data was validated to know where should the app be launched for getting more reach among the customers either play store or app store. Today most of the apps are cross-platform; hence this data could be used if the app is made native in nature.ConclusionWhen we analyze the Smartphone distribution figures we might say the app should be developed for play store only i.e. android market and not windows market. But the fact that visibility of our app is more in windows market should not be neglected. To build a cross-platform app is today’s mobile app development market trend.00Sample size68 students31 Working14 housewives InferenceAndroid is the major platform used by students, working professionals followed by IOS for the category which we interviewed.In housewives some were equipped with feature phones.This data was validated to know where should the app be launched for getting more reach among the customers either play store or app store. Today most of the apps are cross-platform; hence this data could be used if the app is made native in nature.ConclusionWhen we analyze the Smartphone distribution figures we might say the app should be developed for play store only i.e. android market and not windows market. But the fact that visibility of our app is more in windows market should not be neglected. To build a cross-platform app is today’s mobile app development market trend. App Category Preference Graph 2.4Inference:Each of the listed categories is more or less important for the user.Preference for the category varies according to the need as Self-employed category uses more of Productivity, widgets, business apps.Working people prefer Financial, Social Media, Education, Lifestyle, shopping apps more.No specific preference by student category, but the notable thing was they prefer games very less. This doesn’t mean they don’t download games, but the outcome is they don’t have a preference for games.Self-employed people are clearer about their needs with regards to mobile apps.Key Takeaways:Self-employed people are more assured of their choices and use more of productivity based applications. Importance of Games is less in the User groups that we interviewed. That doesn’t mean that they don’t download games. They just don’t pay for it.Lifestyle category is very strong for many target groups. Depth Interview Analysis Graph 2.5Above is the graph of usage of major categories of app by housewives, working women, SMEs. Categories mentioned are according to the major usage by housewives, working women and SME’s and not according to mentioned in the playstore.Inference: Entrepreneurs use social media primarily for business purposes. Therefore they have the highest usage of social media category.Working people use Lifestyle category apps more (travel/gps/search info etc.)Housewives use more of editing tools for images, songs, etc.Currently they record their voice using voice recorder and send it through whatsapp.Need of a single dedicated app for housewives with the above listed functionalities.-41275102870Graph 2.600Graph 2.61597025-54610Importance of features00Importance of featuresThis all features were listed down after carrying out the secondary research of mobile app categories. They were verified in primary research.Key Takeaways All the above features are more or less important for the users.Coupons and rewards seem to have less importance for students and self-employed as compared to other features.More importance is given by working and self-employed.359410267335Graph 2.700Graph 2.7-224790-6985What influences users to download??00What influences users to download??174625146685No of downloadsReviews, complaintsRatings00No of downloadsReviews, complaintsRatings4189095-180975Ratings00RatingsInference:To know the consumers mindset before downloading the app this data was gathered.What exactly makes the user download the app for usage.Following are the top influencers which make user download the app:Reviews/ComplaintsRatings (Stars)Number of downloadsScreenshotsSize of appAs a single user might have various actions before downloading a app combination of influencers were stated.Conclusion:Most of the people read reviews and complaints before downloading the app,few people check reviews,ratings as well as no of downloads.Size of the app is also a major concern while downloading the app.561340287655Graph 2.800Graph 2.8Online Payments:Computer vs Mobile phones56134022479000 KeyTakeaways: Major Reason for using more of computer rather than mobile app during the payment:Connectivity-With 2g network completion of payment becomes altogther difficult.Saving Pages-On the web browser you can easily save the recipt of the transaction and view it later but in mobile applicaion you can’t do this.Small Screen Size is an issue while making the payments with mobile.Safety/Security is not achieved when the user does the payment with mobile application is the perception.App Size Constraint.-30480164465Graph 2.900Graph 2.9Maximum Usage data (whether mobile application or web browser)Usage statistics: Web browser vs. Mobile application During the primary research one of the aspects was what does housewives; working woman and SMEs prefer more for usage: mobile application or web browser.Key Takeaways: Working woman prefer web browser whereas housewives prefer mobile application.SMEs for their business purpose use mobile application more.Reasons for using web browser: For making word doc and presentations mobile application is not useful as editing becomes difficult for them due the small screen size, lack of sorting unlike that in a computer which has folders, also getting the location of previously saved file becomes difficult task.Online shopping by web browser is better than mobile applications as you do not perform the activity usually so installing such applications consumes lot of space for no use.Reasons for using mobile application more:Handy,easy to use, it has a simple learning curve compared to web browser, less booting time, youtube app works better and faster on mobile app.-5143536195Graph 2.1000Graph 2.10Download InformationInference:To know what marketing channel works for getting the maximum no of downloads for a mobile app following data was captured. Which data makes user direct straight towards download option.From this we came to know users are more likely to check for new apps on play store or app mon User needsAlready there are many apps catering to various user needs, but some wants are still to be addressed. Painpoints faced in the daily life which could be solved to some extent using mobile phones were noted down.User needs categories are as follows: Utility, EntertainmentUtility- Finding locations (Maps) and timings - Trains, buses, etc. Instant Mails/texts.Making Payments, Transfer Money and Keeping a track of all the transactions.Daily Planner. Reminders- full functioning Personal assistance 24X7 Language Translator – Indian LanguagesReal time traffic updatesEntertainment: IPL/ cricket matches' live streaming.Voting.Music- Bollywood specific app for singers (similar to apple)Usage: On the go facility. HandyOrganizing data on mobile.Excel, Making presentations, Sticky notesMobile Tracer, Call TracerLocating belongings through phone.A one-stop-info zone Chapter 5CONCEPTUALIZATIONBrainstorming for ideasThis was the time when we need to utilize all the above research to generate concepts and ideas to hit on the latent need of the customer through a payment app or banking app. The brainstorming was to generate as many ideas possible and evaluating each idea based on the market trends and the need it is addressing. Thus through this process we generated some ideas that are listed below:Big bazar mobile invoicing-payment-checkout.Instant mobile ticketing for metro trains/local trains.Single platform connecting different business groups (Similar to eBay).ChildWallet APPSpotlight widget Native language social platformSurveillance - gyroscope controlled camShort listing of IdeasFrom the above mentioned ideas we analyzed each idea from the point of uniqueness and need satisfaction by it. Thus finally we selected two applications to work upon as they were sort of more innovative and pertaining to our problem statement. The two ideas are:Instant mobile ticketing for metro trains/local trains.ChildWallet APP which we have renamed as Get Set Grow App.Concept tree for ticketing appNot logged inLog in/ Sign up: Firt time registration and login every time with remember option ( Log in/sign up also using facebook & google)----> Password recovery option (A unique id/number is generated for each user for login or offline recharge at ticket counters)Language: Select from available lang. options ( English/Hindi/Marathi)About us: Developer info. / Version/PoliciesFAQ: General queries addressedLogged inTile Menu:Book Ticket: Will direct to Filter window---->Selection window------>Confirmation window------>Ticket DisplayedShow Ticket: Directly show the currently booked ticket------>Ticket DisplayedTrain Schedule: Display Train Schedule with type, time & platform (Select Line------>Will ask the source station----------> Then a window will display the schedule from that time point)Maps: Display the train route mapWallet (Prepaid): Online Recharge options---->credit card/debit card/internet banking (Requires OTP to enter)// Offline Recharge options----->Railway counters/Atms----> Recharge mechanism for this will be done like mobile recharge using unique no. allotted (Displays Balance Amt. & Notify for deductions & credit)Filter Window ( With Booking history)Check option for Ticket Class: First Class/Second classCheck option for Ticket Type: Daily(Default)/Seasonal pass------>If seasonal pass then (Number of individuals & journey type not asked)Check option for Journey type: Two options -----> Single & ReturnNo. of individuals: Dropdown selection (number up to avg. family size=5/6)Repeat booking options: View the previous bookings(2/3) to repeat it ------>Final bookingSelection WindowSelection of stations from list of stations for different line----->Inter line commutation by selecting W/C/HSource-----> Scroll and select>>>Once this is selected user can change the line as mentioned above for selecting destinationOnce selected Amt will be displayed and then -----> book buttonFor Seasonal booking: A window will appear asking the KYC detail of the user---->Then will be direct to confirmation windowConfirmation WindowDisplays users choices made: Like ---Travel line---From-To----Class---AmtDisplay WindowDisplay the ticket booked, with time….date….validityAlso included a Mail/ Message option to be send by the applicationConceptualizing of Get Set Grow AppWe observed the changing lifestyle of people. We focused on Indian Families, studied their behavior. We found that educated parents were not able to dedicate sufficient time to teach children in a perfect way. This was the biggest problem found in Urban and Semi-Urban market.With all the secondary research and brainstorming, we came up with an idea of Smart Parenting app on mobile app market. The app will allow parents to assign tasks to children and children on the other end will perform those tasks. Performance would be evaluated by certain parameters by the app.Idea was quite blur in the beginning and we wanted to know whether parents would like it or not. So we went on field, interviewed around 18 parents who included housewives, business people, and working people. Parents showed good responses. There were 16 positive responses out of 18. So we went ahead exploring the apps that are meant for kids and surfed few websites. We brainstormed more about how learning can be made more interactive and fun. The target age group of children was 6-12 years.Finally, we designed a product keeping in mind its features/functionalities, engagement factors, User interface and Technology. We designed the flow of the concept, then made a skeleton structure of it and also did prototyping (on ). Tested on Mobile and made improvements too.We also worked on Marketing strategies and designed Marketing Campaigns for the app. Concept Tree for Get Set Grow AppParent Module:Not logged inLog in/ Sign up: First time registration and login every time with remember option ( Log in/sign up also using Facebook & Google)----> Password recovery option (A unique id/number is generated for each user for login or offline recharge at ticket counters)About us: Developer info. / Version/PoliciesFAQ: General queries addressedLoginParent Login: Username- --> Password ---> Phone no ---> Email-id ---> other email address (Popup: Would you like to share your child's performance with other members in the family)Child Login: Name (Child would be addressed by this name) ---> Date of Birth (Using Rewards on Birthdays. Activities/Tasks will be displayed in each category according to the age group. (6-8, 8-10,10-12)) ---> Area of interest (Multiple selection option. Sports, Arts & crafts, Music, Books, Others)Tile Menu:Smart ParentingSet Daily Activity List(no coins allotted to Daily activities)--->Predefined List(Wake up early, Brush your teeth, Exercise, Take a bath, Milk/ Juice, Go to School, Finish your Tiffin, Complete Homework, Lunch, Dinner, Go early to bed)--->Add new+ (type your own activity)--->Send it to your childEducation--->Select subject--->Science/Math’s/Gk--->Set the level--->Quiz: Select Topic (5 topics with 10qts in each. Weekly update the topics. Each topic is for 10 coins.)--->Puzzle: Select puzzleHealthy ChildBalanced Diet---> Nutrition Needs (Display a table. Refer this link for more info: Balanced-Diet-Chart-For-Children.html)---> Food for Consumption (Grains, vegetables, Fruits, Dairy Products, Lean Proteins, Fats, Amount of oil)--->Meal Consumption-Timetable formatRequired Exercise---> Aerobic Activities---> Muscle Strengthening Activities---> Bone strengthening activities--->Daily Healthy Tips-Push NotificationCoin Bank Ask Child to complete the assignments (Send notification (message))Buy coins---> Confirmation screen (1000=Rs.100)---> Payment through credit/debit/net banking --->Stores the coins in the coin bank Balance--->Status(Note: *2000 coins will be available in the beginning. Coins earned by children will directly be added in the coin bank)Progress Report Check Assignments---> Grid (for the current week)Date (Date when completed) Topic (Click on the topic to see the details. (Popup window) Options to Comment, Share, Exit.)StatusCoins (marks) ---> Comment (A comment box, along with the comment given by parent will be sent to child. Display Stars on the top according to the performance. (1star for score less than 5, 2 stars for 5-7, 3 stars for 8-10)) Share (Share on FB /Whatsapp) Exit--->Past Performance Select Month (Display Calendar) Select Week (Display Week) Display a similar grid for the selected week. Weekly Snapshots--->On basis of science, math’s, gk and Daily activities, prepare a performance report of what skills the child has, how the brain works and strengths/weakness, Areas to improve. (Graphical representation)--->Send Certificates (E.g.: Keep it up!!/Bravo!! Excellent Work!!/ thank you for making me Proud! /Make your own certificate)---> Share (An Option to share weekly reports with other registered members (friends/ family) and facebook) Trend Analysis---> Compare with the Past performances in a timeline formatShop for my Kid Birthday Gift----> Connect with shopping Links to buy a gift as a reward for children. Special Gifts----> Connect with shopping Links to buy a gift as a reward for children.Story for my Kid Categories---> Select Story and SendChild ModuleLogin1st time setup by parentParent's UsernamePasswordParent's Mobile noChild's Mobile noUnsecured LoginWelcome screenAddress child by nameProduct tour by Piggy PotMain ScreenLearn(only quizzes) Science ---> Select topic ---> Click on it, attempt the quiz and coins will be updated according to the score. Maths ---> Select topic ---> Click on it, attempt the quiz and coins will be updated according to the score. GK ---> Select topic ---> Click on it, attempt the quiz and coins will be updated according to the score.PlayPuzzles ---> Select--->Click on it and scores will be updated if successful.Bingo!!Fun game: Weekly updated from backendTimelineDaily activities displayed in an image format on different shaped timelines. Like cloud, sun, star, flower.--->Click on Activity and Click on done, it will get a tick on the activity. Once all the activities are completed, it will make the timeline border green.Piggy PotThis will keep a count of all the virtual coins collectedOnce the weekly target is reached, notifies the parent and displays a popup to child: (acc to the Performance) less than 50%= "Need to work hard", (50-70%)= "Good work! You made your Parent happy.", (70-100%)= "Your parents are proud of you. Keep it up"Treasure BoxReport Card--->Weekly report will be displayed.Certificates--->Print option--->ShareChapter 6DESIGNDesign & Prototyping m-ticket appDeveloping design concept for ticketing app our main objective was to decide on the parameters such as design, technology, user engagement, features thus we shortlisted some applicable things under each parameter as:32327852489835TECHNOLOGY00TECHNOLOGY723902489835ENGAGEMENT00ENGAGEMENT3232785107950DESIGN00DESIGN72390107950FEATURES00FEATURESThe above parameters were drawn by scanning apps like flipkart, Bookmyshow, m-indicator and for some other concepts m-pessa by icici,airtel money.Testing & Improvements This part is crucial from the point of view that the app should fit customer space in all sense and above all it has to be simple to use with no complications in interaction with the app. Thus what we thought for the design of m-ticket app initially consisted of two three alternative ways of designing the process and the analyzing it being devils advocate we figured out that out of those alternatives for some process the difficulty in dealing is as a user was higher comparatively than the other, for example in our case (refer the design) we opted for a selection mechanism that is more intuitive and easy to use but we had also thought of a map based selection with auto-feed option using GPS but that was going a bit complex for layman user.The other thing we realized by testing it is that to avoid fraudulent usage of the ticket generated by the app we have to build a security check mechanism that can not be played with hence time stamping was one of the solution and the other was blocking booking option while your location is dynamic that means none can book tickets inside the train this can be done using GPS location of the phone. The other improvements were addition of KYC detail input for seasonal pass booking and some other design modification. -151130118110(Refer Annexure III to find the skeleton design of m-ticket app)00(Refer Annexure III to find the skeleton design of m-ticket app) Get Set Grow AppApplying the findings from market scanning, and with the use of the design parameters that we studied for mobile app market, we have listed down the Features, Engagement, User Interface, Technology, and Needs for the parent-child app, named as Get Set Grow App.Get Set Grow App is a smart parenting app created on an Interactive based learning platform. It has two modules- Parent module & Child module. This app is made to groom children of age group between 6-12 yrs. It has an innovative and interactive learning process both for Parents and Children. Within the app, the control of child module will be with Parents. Features:Secured Login"Set Weekly Targets" - Controlled by parentAssign Tasks, Give FeedbacksSet Daily ActivitiesTask based extra coins/dayBuy coins onlineSmart Quizzes & Interactive PuzzlesWeekly gamesGet Health TipsInteresting Stories Get Progress ReportsGive Rewards & CertificatesConnect with Shopping LinksEngagement:Push Notifications, LED Notifications, Controlled Voice Notification.Ask Questions at every phase (Audio format - optional)Share on Facebook, Whatsapp. Options to send: one-to-one, one-to-many. Send Virtual Stars/Certificates.Buy and Earn Virtual Coins.Video tour.User Interface:Different themes are available for child module.Intuitive Navigation.Used Friendly and Bright colors.Animated Characters for Piggy pot in Child Module.Ease for inputting.Technology:Payment gateway.Database.USP (Needs):Parenting made easy and smart. (Mostly for working people).An Interactive Based Learning process for Children.Testing & Improvements“Get Set Grow” App is created to resolve the problem faced by Parents in Urban & Semi-urban market to train their children in a smart way. We had designed the concept in our mind when it was just an idea. But when we started designing the actual flow, there were few feasibilty issues that we faced. So we listed down all the needs that the app should serve. We worked on those needs and designed a framework that included the features, engagment factors, Good User interface and technology that the app will require.We made the tree structure for both the modules that ultimately simplied the work. The major problem faced while making the tree structure was connecting both the modules in a way that it justifies the needs of all the target groups.Now we had structure to our idea. To test the design, we made a sample on . Asked colleagues to use and under the guidance of our mentor, we made few improvements in the design. We made the Skeleton structure of the entire app. Again, a lot of improvements were noticed when designed the entire concept. The app has been tested by our mentor and all required improvements has been made to make it a successful app.-133350203835(Refer Annexure III to find the skeleton design of Get Set Grow app)00(Refer Annexure III to find the skeleton design of Get Set Grow app)Chapter 7MARKETING The aim of marketing in the context of this is to communicate the ideas in terms of a unique proposition that must influence users and help us in customer acquisition. The other strategy involved is to increase the adoption of the application by implanting the usability of the application for customers.Defining marketing framework1] Marketing GoalsOur Vision is to provide people an escape from the hassle of standing in the queue for booking tickets for local trains. We do this by providing them a mobile app that will make them book local tickets easily on the go.Our marketing channel is to attract visibility quickly and we intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share. As we gain attraction in the marketplace, word of mouth will lift our app downloads significantly.Our marketing objective is to achieve top rank in this particular app category and to raise a moot among editors that will help in creating buzz around it.The idea is to communicate the usability of the application in a very simple manner and also to propagate the unique features along so to induce curiosity in users.Also due amount of consideration is for designing content for advertising that are creative and eye catching.2] Marketing StrategiesBringing down all major stakeholders together to create a strategy of utilizing the impact of each for strengthening the communication of the idea. The major stakeholders for this app are - Developer, Payment service provider, Bank, Railways, Technology services.Our ideal customer is between the ages 15 to 55 that commute daily and has a smart phone. With the feature of easy to use this app targets all kind of commuters be it working professionals, students, workers etc. (It can be brought to feature phones as well so that low income group can be targeted as well.)For gaining popularity and to create a buzz around it we need to use influential name, keyword and description. This may be influenced by our purpose, technology etc.Releasing the app involves wise strategy so that creating awareness and intriguing to user’s space, for that propagating unique feature will help.Pre-launch it is essential to network with app review sites, relevant blogs and online communities such as linked which will generate high coverage and also suggested improvements.We will analyze the user behavior for this huge segment and there media consumption pattern like for younger age group social & Digital media will be impactful but for higher age category print media (newspapers) will be more impactful, similarly for professionals, technology magazines may have some impact.3] Listing Marketing ChannelsDigital Marketing: This will include delivery channels like- emails that will contain the description of the app in an interesting manner like flowchart etc. Text advertisements are an ideal way to reach younger target also it may be done by forwarding coupons and offers as well. QR code along with advertisements will be something different as a marketing tool that will help users to download the app in a fun way. Other channels in this could be m-commerce, texting (sms), mobile web.Online Marketing: This will involve marketing using social media websites (Facebook & Twitter) for which pages will be created and where an active posting of comments and replies can be done. The other means can be using relevant blogs for promoting and floating whitepapers. ASO & SEO are two effective tools to increase the count of downloads this can be done by optimizing title and keywords according to the user searches in the app store and other search engine also description should be strong which should call for action. Video tutorial can also be influential as a marketing tool as well as educating users about the application.Outdoor channels: Print media can be used initially with newspapers and magazine also we can use outdoor ads and promotional events.4] Feedback & AnalysisThis will be in later part of the marketing but will be crucial as It will help to analyze the app performance and reviews from consumer will help to improve the app or finding other different needs.Marketing Strategies involved for different channels1] Outdoor MarketingDesigning posters of different types demonstrating the purpose of the app, features, usability.Places for this is defined according to our target user that are all commuters of local trains, hence places can be- a) Platforms b) Booking counters c) Bus stops d) Cabs & AutosPromos can de designed by setting kiosks showing demonstration videos ( or/and display boards at platforms/best TV) and engaging users by giving download option using QR code. Augmented Reality can be used to display feature in a interactive manner which will lead to further engagement.Floating advertisements with present tickets for locals and buses & buses and cabs can be utilized to display ads that will be helpful to reach masses.Initial advertisement in newspapers and magazines will be useful to reach the segment like working professionals.2] Online MarketingDesigning web advertisements that will be floated on popular travel websites like Makemytrip, redbus, Indian railways where 'deep linking' can be used as a tool to direct users to a specific landing page of the website or app page for description.Social media websites like facebook and twitter pages is to be made with content describing the application features and active connections is to be done by linking with influential entities and personalities; here it will be technology bloggers, mobile app pages, other influential people.Demonstration of app cum advertisement can be uploaded in social video sharing websites like youtube.Other mediums like blogging, whitepaper and slideshows can be used to display on blogging websites and other relevant websites.For specific advertisements we can opt for Google Adwords and apple iAd with the same web advertisement designed for websites.3] Digital MarketingE-mail marketing is another important tool that can be useful to reach specific target user by mailing users from the target area and profile and we can find the mailing address from the database of ticket booking websites and other sources.Text messaging (sms ), whatsApp, and other texting tools can be used to reach the younger section of the target group. In this messages with curious words will be used with link attached that will direct them to further information about the app.Mobile web for advertising in channels like m-commerce website will also be effective as this will give a sense of association with payment applications4] Other Unique MarketingUse of Bluetooth emitters to pass contents (such as demo videos, download file), placed at the entry of the major platforms. Once a Smartphone user will pass by it, he/she will be asked to download the app using their Bluetooth.Fan club for subscribing to news and offers related to seasonal ticket bookings.-227330-348615Marketing Campaign for ‘m-ticket App’ Till Launch00Marketing Campaign for ‘m-ticket App’ Till Launch3282315322580Launch00Launch16446508439151 week pre-launch001 week pre-launch33401017487902 week pre-launch002 week pre-launch283845267970After Launch00After Launch32200851592580Thereafter00Thereafter77660526327101 week post-launch001 week post-launchFinal Marketing Plan1028704445Table 1.500Table 1.5ChannelsTarget AudiencePlace/ReachFrequencyImpact/BenchmarkBudget2 Weeks before LaunchRadio channels Local - RadioMirchi (Popularity), Radio City (Reach)Office goers via Radio channels45% &36% of radio listeners targeted by Radiomirchi& Radio city respectivelyRadio Ads 8 am - 10 am morning high frequency (10-15 times/hr) 70% in home 32% while driving 9% in public places 7% in officeRs 7000-8000 for 10 sec. spot (Radiomirchi & Radio city)Local TV - Best TV/ Platform LCDsBEST/Mumbai Local customers & Local Train Traveler Approx 45 Lakh people daily by BEST TV adsBest TV ads 10-15 times every hourRs 9,300 for one 10-second adv slot -3,100 busesRailway Announcements Local Train TravelerAcross all the Local StationsRailway announcement 10 times every hour1 Week before LaunchLocal train advertisement inside (Posters & stickers)Local Train Traveler inside localsWestern line trains (109)/ Central line (87)(21000passenger/day/local)Rs 3,31,000 for both western & central lineRailway AnnouncementsLocal Train TravelerAcross all the Local Stations4-5 times an hourPanel advertising outside the BEST bus ( Left & back)Pedestrians & BEST bus TravelerOur target is 450/4500 best buses*Rs 2, 25,000 for 450 bus outdoor panel.Web/ social mediaTravel websites and social media visitors Irctc ,Makemytrip, redbus & Facebook, Twitter, Youtube1 post every 2 hrs( min.) CPC -12%Avg. Interaction rate- 1.08%Rs 20000 for web ads approxEmail & SMSMobile phone users/Working ProfessionalsMob. No. from contest online & Email to subscribersAfternoon ( 1 email /SMS / day/ person)Open-21.86% Click-3.26%SMS avg. Response-28%Additional ChannelsTarget AudiencePlace/ReachFrequencyImpact/BenchmarkBudgetLaunchOutdoor- Bus back sheetBEST bus Travelers2o BEST buses connecting from major stationsRs 1,60,000 for back sheet advertisement for 20 busesStandees’ , Posters, KiosksLocal Train TravelerRailway Platform (Andheri/Dadar/CST/Ghatkopar)Distributing Brochures 4 times a day1 Week after LaunchSocial mediaTravelerMostly on Social media websites & as a reminder (for download) outdoor channels like best TV /Platform LCDs can be used.At least one –two post every hour on the social media websites. &1mail/1sms per contact per dayThereafterRadio as a reminderCommutersAnalysis of user response on web -for the app2)Marketing Campaign for Get Set Grow AppMarketing campaign will be carried out in phases.1)Prelaunch: Marketing campaigns carried out before the launch of the app. Objective of the campaign is to create a need/desire around the app further step is to build a strong online as well as offline presence. ChannelsOnline-Social Media, Online video, App landing web-site, lifestyle /education related websites.Offline-Posters/standees, MagazinesMethodSocial Media-Create an account on social networking websites like facebook, twitter, stumbleupon, blogs, and quora.Take polls regarding priority of parents during child's development. Take email-ids of users who participate. Answer on quora regarding parenting queries with app’s website link. Write blogs regarding raising kids in today's digital world, parenting challenges, etc. Add product features, screenshots, promotional event updates, website link.Online videos: Create viral videos on relationship between preteen child and the parent on YouTube and vine.Websites: Start participating in the discussion threads on websites like eduTopia, circleofmoms, theguardian, huffingtonpost.Make sure you provide the application’s website link at the end.App’s landing webpage: Add product details, features of the app, needs meet by downloading this app, product demo video.Posters /Standees: Start putting teaser posters at places with maximum crowd like inside the railway, shopping malls like R-city mall, High Street Phoenix, Oberoi Mall.Next stage is revelers which will include product details and features. These posters will be put at all the above places and also near primary cbse schools.Magazines: Parent Edge, Parents India, Child.This are monthly subscribed magazines, this should be the product launching ad.It will consist of product details, QR code of app landing website.2) Launch: Objective is to maximize the no of downloads of the app.ChannelsSocial Media, Web-banner, E-mailer, SMS, Event.MethodsSocial Media: Add promotional event details.E-mailers: Product details with QR codes.SMS/Push notifications: App details with option to download the app by just sending a message. Message with Coupon codes like download the app within two days and gets 1000 virtual coins free.Event: At R-city mall, Ghatkopar on the Sunday just before the launch. Give your name, email id and no (compulsory) and play a free game to achieve exciting prizes. It will consist of puzzle mania ; child along with the parents will solve interesting puzzles. Prize will be customized (app name) mugs, t-shirts, key chains.3) Post-Launch: Drive the user-engagement and attract them for the in-app purchases.ChannelsSocial-media, e-mailers MethodSocial-media: Facebook, twitter: Start posting child education, Game based learning events held in the city. Blogs on the subject like parenting skills, challenges, digital learning. Post regarding discounts and offers. Status regarding achievements of the app.Eg-Celebration time..!!!Got listed on . Reddit has a weekly app appreciation every saturday.Here you can post your app as well as recommend one more app.E-mailers/SMS: For acquiring new customers.Parameters for measuring effectiveness-116840-478790Final Marketing Plan Table 1.600Final Marketing Plan Table 1.6ChannelsPlace/ReachFrequencyImpact/BenchmarkBudget2 Weeks before LaunchWebsiteeduTopia,circleofmoms, theguardian,huffingtonpostOne article per websiteGeneral Browsing app discovery rate=13%(Android) 16%(IOS)Social Media, online videoBlog,facebook,stumbleupon,quora,twitter,youtube,vimeoOne post per account on each social network,one pollVia social media=15%(Android) 19% (IOS)App landing websiteOne websiteWebsite hosting and purchasing domain name=Rs28501 Week before LaunchPosters and standeesInside the train,R-city mall, High Street Phoenix, Oberoi Mall40 posters/standeesMagazinesParent Edge,Parents India,ChildOne ad in eachSeeing an ad in a magazine or newspaper=6%(Android) 7%(IOS)Web/ social mediaIrctc ,Makemytrip, redbus & Facebook, Twitter, Youtube1 post every 2 hrs( min.) CPC -12%Avg. Interaction rate- 1.08%Rs 20000 for web ads approxEmail & SMS`Mob. No. from contest online & Email to subscribersAfternoon ( 1 email /SMS / day/ person)Open-21.86% Click-3.26%SMS avg. Response-28%EventR-city mall, Sunday.1 eventLaunchWeb bannerparentree,parentsindia,indiaparenting.Rs3000 approxSMSTargeting min of 3000 peoplePost LaunchSocial NetworkFacebook,twitter,redditOne post daily(try t post the status at night on facebook as the time of visibility is greater)E-mail/SMSTargeting 2000SAMPLES for m-ticket AppPosterPosters will be useful to create awareness about the app around the city. This will be put on the platforms, standees and can be distributed as brochures. QR code will help users for instant download.MailerEmail marketing for m-ticket app will be useful before launch as it will create a buzz around the city and create curiosity among users.SAMPLES for Get Set Grow AppWeb BannerThis is a form of online advertising that will help attract traffic to the Get Set Grow website and will notify consumers about the mobile app.PosterThis is an eye-catchy and an informative poster that will be put inside the trains, in the malls to create awareness about the mobile app. The QR code will help consumers for instant download.MailerThis is a form of email marketing, that is informative and promoting the link to download the app. Website Screenshot:This is a sample website created for Get Set Grow app. It has 4 tabs:Home- contains a demo video and basic idea about the app, App Description- explains all the features of the app,Consumer Care- contains FAQ’s, Contact Us- contains Company details and a feedback form.To view the website go to parulvarmao1.nurturelittlehumansReferencesData Sources:-******* IStudy Of AppsTop 3 Financial App (Free & Paid)Top Free AppsSBI Freedom AppFeaturesFunds transfer (within SBI or other Bank's account) Immediate Mobile Payment Services (IMPS) : Fund Transfer, Merchant Payments 24 x 7 Enquiry Services (Balance Enquiry / Mini statement) Cheque Book request Demat Account Enquiry Bill Payments (Utility bills, Credit Cards, Insurance premium), Donations, Subscriptions Mobile Top up M-Commerce (DTH Recharge of Tatasky, BigTV, SunDirect, DishTV, DigitalTV and Videocon d2h connections, SBI Life insurance premium, etc.) Booking of train tickets over the IRCTC portal through IMPSRanking1st (under free)Installs1,000,000 - 5,000,000ReviewsGood ReviewsMultiple device supportUser friendly - process for transaction.Satisfied with functionality like Mobile/DTH recharge.In app update option feel convenient as no reinstallingBad ReviewsOld Fashion User interface.Technical problem in changing channels (SMS-DATA)Update issues (No proper communication)Trends-52649618HDFC BANKING APPFeaturesPay utility bills, credit card bills, etc.View Account summaries and Fixed Deposit summariesTransfer funds,including transfers to other bank customersRequest statements, cheque book, stop paymentRanking2nd (under free)Installs1,000,000 - 5,000,000ReviewsGood ReviewsSimplified interface Smooth intuitive navigationGood information Filtering.Bad ReviewsMissing OTP Generator App.Support problem for different devices.TrendsICICI BANKING APPFeaturesTransfer funds, pay bills; book travel, buy movie tickets,recharge prepaid mobile and DTH.Locate an ATMIMPS (Inter Bank Mobile Payment Service)Mobile Wallets & m-shopRanking3rd (under free)Installs1,000,000 - 5,000,000ReviewsGood ReviewsEasy to useDescent interfaceBad ReviewsMultiple device support problemTechnical problem with bill paymentsTrendsTop Paid AppsMY BUDGET BOOKMy Budget Book is not just an ordinary expense management program. 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IndiaMART – B2B Marketplace App is a free business utility mobile application that brings Indian suppliers, manufacturers, exporters, wholesale suppliers, importers and buyers on to a common platform.FeaturesStay connected with business partners on the moveGet instant updates from global & indian Buyers & Suppliers Expand business while travelling Easily search for Indian suppliers, place business enquiry and generate business leads from anywhere, anytime Search within your area with the help of Geo-location View & reply to enquiries even on business tours Purchase Buy Leads & get instant SMS/ Mail Alerts View all product range & complete website of registered suppliers, manufactures & exportersInstalls100,000 - 500,000Ratings4 star by 2328 peopleReviewsGood reviewsSimple to use great with speedGood business contentBad reviewsBad UI Lacks features like sale optionsTrendsTop Paid AppsMobileBiz ProFeaturesMobileBiz Pro is helping many small businesses and entrepreneurs. 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The application has very small installation size (300 KB) compared with other tracking apps (1050 KB - 6100 KB size).?Package tracking (Parcel tracking) of a variety of shipping carriersNotification and alert via Ringtone / LED / vibration / emailLabel/edit/delete package (hint: long touch the tracking #, and the options will pop up) Sync tracking # list between PC (sync site) and phone without typing on phone. Using this extra Value feature will save you and your team's time.Push tracking # to the sync site email tracking informationDisplay package route map if availableCustomize your carrier list option to sort package display by package add-on timeInstalls10,000 - 50,000PriceRs 110Ratings4.6 stars by 1819 people ReviewsGood reviewsExcellent carrier supportEasy operating processBad ReviewsNot that intuitiveTrendsLocaleFeaturesLocale leverages patent pending artificial intelligence geofencing algorithms for instant location detection.Configuring is simple—it just works! To create a geofence location, drag and drop the pin on the map, resize the radius using your finger, and Locale does the rest.The best part? No battery drain. Locale's sophisticated sensor fusion technology combines accelerometer, cell, Wi-Fi, GPS, and other signals for optimal accuracy, performance, and battery life. During our extensive testing across dozens of popular Android devices, we found Locale's typical battery impact too small to even measure.Installs50,000 - 100,000PriceRs. 549.99Ratings4.3 stars by 6731 peopleReviewsGood ReviewsIntelligent and efficientEasy setting up of functionsBad ReviewsSome feature not work properlySome bugs alwaysTrendsTop 3 Games App (Free & Paid)Top 3 – Free1) Candy crush sagaFeaturesComplete adventurous levels and unlock treatsEasy and fun to play, challenging to master?Hundreds of sweet levels?in the Candy Kingdom - more added every 2 weeks!Leader boards to watch your friends and competitors!Easily sync the game between devices and unlock full game features when connected to the InternetRanking5th (overall)Installs100,000,000 - 500,000,000Reviews (Good/Bad)Addictive, funUp gradation issuesMore dependency on friends for livesCrashes all the time.TrendsSubway surfersFeaturesColorful and vivid HD graphics.Hoverboard Surfing.Paint powered jetpack.Lightning fast swipe acrobatics.Challenge and help your friends.Ranking9th (overall)Installs100,000,000 - 500,000,000Reviews (Good/Bad)Nice gameNetwork errorNeed of more updates Issues related to updated version of the gameNeeds more musicFreezes very often. Trends3) Temple Run 2FeaturesBeautiful new graphicsGorgeous new organic environmentsNew ObstaclesMore powerupsMore achievementsSpecial powers for each characterRanking12th (overall)Installs100,000,000 - 500,000,000Reviews (Good/Bad)Great gameToo many bugs nowThis game can definitely keep you occupied. Problems with daily and weekly challengesTrendsPAID GAMESTop 3 – Paid1)Temple Run ozFeatures? Stunning environments inspired by the film.? Fly in a hot air balloon.? Explore different locations in Oz – follow sign posts or use ‘head start’ feature!? The environment changes as you run.? Compete in weekly challenges & leader boards.Ranking103rd (overall)Installs500,000 - 1,000,000Reviews (Good/Bad)It really takes this already popular game to the next level giving you more levels which blend together seamlessly!Excellent graphics?Puts quite some strain on the phone's hardware. Overall smooth but lags sometimes irregularly on early levels.In app purchases a bit too much?although this is a very entertaining game it gets a bit ruined by the in app purchasing system.Trends2) Need for Speed: Most Wanted?FeaturesThis app offers in-app purchases. You may disable in-app purchasing using your device settings.? Drive and customize over 40 of the world’s most exciting cars? Race the way you want? Use Modes to enhance your car and get ahead of the pack in style? Experience the action with mind-blowing graphics and intense full-car damage?? Earn Speed Points to unlock new cars? Trick out your phone with an exclusive Most Wanted live wallpaper.Ranking29th (overall)Installs1,000,000 - 5,000,000Reviews (Good/Bad)Amazing?Epic mobile racing game with every good graphics and fluid game play. Never get bored due to the storyline. Good graphics but have compatibility issueNo cloud saveNo Multiplayer Option?Trends3) Temple Run: BraveFeaturesIntroducing ARCHERY – tap targets to shoot a bull’s-eye and earn extra coins.New, amazing visuals. All new environments inspired by Disney/Pixar Brave and the wilds of Scotland.Play as Merida from Disney/Pixar Brave.Outrun Mordu, the demon bear, to earn running glory.Ranking171st (overall)Installs500,000 - 1,000,000Reviews (Good/Bad)Very good and addictive game.Visuals and Graphics are superb.Tiny bits of lag visible at times.And controls feel a tad unresponsive.Well worth buying. TrendsTop 3 Education App (Free & Paid)Top 3 free Apps:GK exam in Hindi –Online tyariFeaturesObjective questions in Hindi LanguagePractice objective questionsMock test paper. Practice like real exam.Online Account to track favorite questions.Daily update of current affair 2013/2014 questionRanking285th (overall)Installs1,000,000 - 5,000,000Reviews (Good/Bad)Nice application in this category.Very innovative thinking.Expecting an English version of this. Trends2) BrilliantFeaturesBrowse and solve beautiful and challenging problems.Train in specific areas with thousands of practice problems in topics including Algebra, Calculus, Geometry, JEE, Physics, and Computer Science.Participate in and learn from a supportive community.Ranking5th (education)Installs100,000 - 500,000Reviews (Good/Bad)?Problem solving had never been this fun It develops our analytical thinking.Trends3) Indian Law in Hindi:FeaturesKnow about Indian law in Hindi format. Improve your knowledge and help you the exact mean of all articles and punishment.Ranking3rd (education)Installs100,000 - 500,000Reviews (Good/Bad)A lot of knowledge & information about ''BHARTIYA KANOON''.It’s a very good app for awareness about Indian constitution.TrendsTop Paid Apps1)Toca Hair Salon 2:FeaturesCharacters make fun faces and sounds while you’re styling themNo rules or stress - play any way you want toKid-friendly interfaceAvailable for both Android phones and Android tabletsNo third-party advertisingNo in-app purchasesRanking144th (overall)Installs100,000 - 500,000Reviews (Good/Bad)Fun and entertaining.The noises the characters are strange and can get annoying.? Everything works really smooth.Can't save designs so that they can be used later.If accidentally back button is pressed it shifts to main menu without saving the designs.Trends2) Stellarium Mobile Sky MapFeaturesA very intuitive touch-screen interfaceThe integration of GPS positioningThe control of the direction of view using the device accelerometersA catalogue of over 600,000 stars displayed as a real time zoom able sky mapA catalogue of many nebulae and galaxies, with pictures for some of themAsterisms and Illustrations of the constellations for several sky culturesRealistic landscape and atmosphere with sunrise, sunset and light pollution simulation3D rendering of the major solar system planets and their satellitesRanking300th (overallInstalls100,000 - 500,000Reviews (Good/Bad)It is smooth, intuitive and realisticOnly issue is altering location.Trends3)Walk - Astronomy GuideFeaturesLaunch the app and point your device at the night sky, you'll see the stars, planets, satellites, and constellations in their proper place for your location. As you move your device, the star map updates in real time. The Moon is the easiest first target.?Tap Augmented Reality icon in the upper right corner to add the image from your camera to your sky view.?Use Night Mode to go easy on your eyes and preserve night vision when exploring the Universe.A scale on right is the Time Machine, slide it to explore the map of the night sky of tomorrow or years ago.Meteor showers are spectacular yearly events. Star Walk can help you plan ahead and locate the meteor shower on the night sky.Ranking349th (overall)Installs10,000 - 50,000Reviews (Good/Bad)InaccurateBest way of finding starsLocation detection problemTrendsTop 3 Productivity App (Free & Paid)Free AppsDU Battery Saver & WidgetsFeaturesDU Battery Saver is a free battery saving app that makes your battery last longer.It’s the simplest way to keep your Android phone working when you need it and protect against poor charging, battery hogging apps and overlooked device settings that can shorten your battery life.Ranking26th (overall)Installs50,000,000 - 100,000,000Reviews (Good/Bad)Effective power saving app?Very good in saving power and stopping unnecessary apps. TrendsBright LED Flash lightFeaturesSuper Bright Flashlight - Guaranteed!?Convenient - Switch On/Off the light just like using a real flashlightStrobe/Blinking Mode supported - Blinking frequency adjustableStunning graphics - This is the most beautiful flashlight you can get in hand.Ranking24th (overall)Installs100,000,000 - 500,000,000Reviews (Good/Bad)Super-Bright LED Light?Works very good! The only problem I have is that if used too long it wears down your battery. TrendsAdobe Reader: FeaturesAdobe Reader is the free, trusted leader for reliably viewing and interacting with PDF documents across platforms and devices. Install the Reader mobile app to work with PDF documents on your Android tablet or phone. Easily access, manage, and share a wide variety of PDF types. Use with Adobe Document Services to convert and export PDF files.Ranking34th (overall)Installs100,000,000 - 500,000,000Reviews (Good/Bad)Best support system,Issues in updated versionTrendsTop paid apps:1)CamScanner (License) PDF creatorFeaturesQuickly Digitize DocumentOptimize Scan QualityExtract Texts from ImageShare PDF/JPEG FilesAirPrint & Fax DocumentsCollaborate on DocumentsAdvanced Document EditingSecure Important DocumentsRanking133rd (overall)Installs100,000 - 500,000Reviews (Good/Bad)One of the most useful apps?Excellent UI/controls. The image enhancement and cropping make a huge difference.?Changing document names us painfully convoluted. Need a way to streamline document naming and saving to Dropbox. Trends2) Swype keyboardFeaturesBILINGUAL SUPPORTMORE CUSTOMIZATION OPTIONS – Swype lets you customize your keyboard including long-press delay, vibration duration, keyboard height and mini left/right keyboards in landscape mode.ACCESSIBILITY SUPPORT – Swype supports Android’s “Talkback” and “Explore by Touch” accessibility features. When accessibility features are enabled the user’s entered text will be spoken back.SWYPE LIVING LANGUAGE & HOTWORDS keeps you always up to date with a real-time, crowd-sourced and news derived language model that gives you immediate access to our continuously updated language dictionary. Imagine having instant access to the hottest words and phrases that people are using at that moment.Next word prediction.Swype supports more than 71 downloadable languages and 20 dialects.Three unique tablet keyboard designs: a full screen keyboard, a small and moveable keyboard, and a split screen keyboard.SMART EDITOR – Swype analyzes entire sentences and underlines potential errors for quick fixing, and suggests likely alternatives.KEYBOARD THEMES – With a wide variety of themes to choose from, you can personalize the look of your Swype keyboard to one that is all your own.SMART TOUCHGESTURES Ranking27th Installs500,000 - 1,000,000Reviews (Good/Bad)The fact that this program can't tell the difference between "people" and "prior" is bad enough, the fact it regularly makes me look illiterate because it has that issue with nearly word you Swype is infuriating.Trends3)Root explorer(File Manager)FeaturesInclude multiple tabsGoogle Drive, Box, Dropbox and network (SMB) support,SQLite database viewerText EditorCreate and extract zip or tar/gzip files, extract rar archivesMulti-select, execute scripts, search, remount, permissions, bookmarks, send files (via email, bluetooth etc) Ranking44th (overall)Installs500,000 - 1,000,000Reviews (Good/Bad)Clean and fastUI needs a redesignTrendsTop 3 Communication App (Free & Paid)(Top free apps)WhatsApp Messenger- First year free, $0.99 per year thereafterIt is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.FeaturesNo Hidden Cost.Multimedia.Group Chat.No international Charges.Say NO to pins and usernames.No need to Log in/out.No need to add buddies.Offline messages.Customization available.Share location/contacts.Ranking 1st (under free)Installs500,000,000 – 1,000,000,000Good ReviewsReal time Communication.User friendly process.International Calls are free.Quick Updates.Bad ReviewsNo Unread count.No separate list for available online people.Document share unavailable.Late Message Delivery.More customization is required.App ranking in market (Trends)Facebook MessengerMessenger is just like texting, but you don’t have to pay for every message (it works with your data plan). Message people in your phone book and enter a phone number to add a new contact.FeaturesNot Just for Facebook FriendsPhotos and VideosGroup ChatFree calls on Wi-fiChat HeadsCheck Messages without opening FacebookKnow when the people have seen your messagesStay logged inRanking 2nd (under free)Installs100,000,000 – 500,000,000Good ReviewsIt has become Primary SMS app due to Chat Heads.Fast and Beautiful.Instantly reach the people you care about.Bad ReviewsHigh Memory usageNo privacy (no log out option) Late Message Delivery.Not compatible with all the devices.Lots of bugs with the updated Version.App ranking in market (Trends)UC Browser for AndroidIt gives a fast all-in-one web experience – an excellent Searching, Browsing, Downloading, Video, Gaming, Shopping, and Social Sharing Experience at the fastest Speeds!FeaturesFast BrowsingSmart DownloadingRich Add-onsIncognito BrowsingCustom ThemesNight ModeAuto PagerRanking 3rd (under free)Installs10,000,000 – 50,000,000Good ReviewsBetter than all the other browsers.Fast and Smooth Browsing.Quick Updates.Bad ReviewsProblems in updated version. Needs good UI Late Message Delivery.Needs video player choosing feature.Needs in-built page saver and powerful add blocker .Consumes a lot of space.App ranking in market (Trends)Top Paid AppsThreema – Rs.138.11It is a mobile messaging app that puts security and privacy first. With true end-to-end encryption, you can rest assured that only you and the intended recipient can read your messages.FeaturesSecured end-to-end encryption of text messages, images, videos and GPS locations High Level of Data ProtectionContact synchronizationShare Locations. Verify your contacts' public keys by scanning a QR code from their mobile phone.Ranking 1st (under Paid apps)Installs500,000 – 1,000,000Good ReviewsHigh Level of SecurityGets better with the updatesClean and SecureBad ReviewsNeeds a better gui.No synchronisation of accounts across devicesUnable to delete more than one message at a timeMultiple picture upload gives an error.App ranking in market (Trends)Torque Pro (OBD 2 & car) – Rs.250Torque is a vehicle / car performance / diagnostics tool and scanner that uses an OBD II Bluetooth adapter to connect to your OBD2 engine management / ECUFeaturesVehicle / car performance / diagnostics tool.Able to share screenshots to Facebook, Twitter, Google+, Email, etc.Automatically send GPS tagged tweets directly to twitter.Can read Transmission temperatures, CO2 emissions.Customizable Dashboards and Profiles.Ranking 2nd (under Paid apps)Installs500,000 – 1,000,000Good ReviewsHelps you fix your carKeep repair costs downUser-friendlyEngine Management Diagnostics and toolsBad ReviewsDosen't work well with the diesel engine(truck)App ranking in market (Trends)Folder Sync – Rs.165.95FeaturesCloud based storage to and from local folders on the device memory card.Supports multiple OneDrive, , Dropbox, Dump Truck, SugarSync, Bitcasa, Ubuntu One, , LiveDrive, HiDrive, Google Docs, NetDocuments, Amazon S3, FTP, FTPS, SFTP, WebDAV or windows share (Samba/CIFS) accounts.Contains a full file manager.Ranking Below 3rd (under Paid apps)Installs50,000 – 100,000Good ReviewsData Saving made easier and safer.One click syncs all cloud accounts.Bad ReviewsDosen't work on higher version(Kitkat).Lot of trial and error process to get synced with Dropbox.UI can be improved.No intuitive Navigation.App ranking in market (Trends)Top 3 Shopping App (Free & Paid)Top Free AppsFlipkartIt is a fast, fun and easy way to access the online megastore.FeaturesEasy navigation.Search engine to find the products.Cash on delivery.Tracking system.Ranking 1st (under Free apps)Installs5,000,000 – 10,000,000Good ReviewsGood service100% original productsSecure paymentBad ReviewsChange of delivery for next shopping is not available.No option of selecting multiple categories.Lots of bugs and errors.App ranking in market (Trends)OLX Free ClassifiedsOLX allows you to easily post your ads for free and search for classified ads in your local area.FeaturesConnects millions of buyers and sellers at one platformEasy browse and sharingShare your ads on Facebook, Whatsapp, Twitter, etcManage your ads, favorites and messages on the go with “My OLX”.Ranking 2nd (under Free apps)Installs10,000,000 – 50,000,000Good ReviewsUser friendly.Better than Quickr.Good Selling and Buying.Bad ReviewsWrong ads.Difficulty in closing adds.Needs improvement in UI.App ranking in market (Trends) Mobile, DTH Recharge &ShoppingFeaturesOnline Recharge and DTHMany categories to shopNegotiate with sellers on video chatPaytm cash walletRanking 3rd (under Free apps)Installs5,000,000 – 10,000,000Good ReviewsConvenient Shopping.Time saver.Bad ReviewsCrashes quite often.Too many ads.Errors with the updated version.App ranking in market (Trends)Top Paid AppsOut of Milk Pro Unlocker – Rs.109.29Shopping List, Pantry List & To-Do-List in a small, intuitive and easy-to-use app.?FeaturesPick from different themesPick from different fontsCustomize tap and long-press actionsWidgetsCouponsRanking 1st (under Paid apps)Installs100,000 – 500,000Good ReviewsEasy-to-use Shopping ListTo-Do List and Pantry ListVery Handy.Resolved the problem of standing in a long queue at grocery store.Bad ReviewsPoor instructions.Not compatible with all the devices.App ranking in market (Trends) Buy Me a Pie! Grocery List Pro – Rs.176.09FeaturesShare with family, friends, multi-platform.Automatic synchronization.Smart grouping.Word Prompter Decode a barcode from an image file.Ranking 2nd (under Paid apps)Installs10,000 – 50,000Good ReviewsExcellent UI.Saves time, money and the aggravation associated with forgetting grocery items.Simplicity in shopping.Real time up-to-date lists.Bad ReviewsNo option to off Automatic synchronization.Lack of configurability.App ranking in market (Trends)Barcode Scanner+ (Plus) – Rs.195Barcode Scanner+, From Sean Owen of ZXing Team, uses the camera on your device to read barcodes of all kinds. After scanning barcodes you find on products, you can access contact information, bookmarks, website links and more inside.FeaturesBarcode scanning.Decode a barcode from an image file.Option to scan light-on-dark barcode.Support for scanning NFC tags.Amazon product information.Ranking 3rd (under Paid apps)Installs10,000 – 50,000Good ReviewsFast scannerCapable of scanning ruined barcodeBad ReviewsNot compatible with all devicesNeeds updatesApp ranking in market (Trends) Top Lifestyle App (Free & Paid)Vivino wine scanner (pro/freemium)FeaturesSnap photo, recognize and save wines. Manual identification.Wish list and where to get wines.Personalized taste recommendation.ExtensionsPro version: My cellar (list of wines owned, sorting etc.), fast manual matching (take a picture and match it later), Developer ecosystem (help improve vivino).Interesting points to note: Add bar code scanning for the same. Marketed well on Facebook.App ranking in market (Trends)Life 360 family locatorFeaturesGroups users into circles (Family). Alerts destination reach. Communicates within the circle. Tracks stolen phone.InApp-Purchases drive revenue.Framework is one to select many (user journey as well)Key pointsGPS, Real-time info, locates users, on call support.App ranking in market (Trends)Crestron Mobile ProFeaturesConnected to the home and office when on go.Home/Office Automation system link. ExtensionsNeeds to be authorized by the dealerHardware + Apps merchandising possibility!Key take awayThink about scaling down something like this. Check existing automation systems.App ranking in market (Trends)AssistantFeaturesCustomizable Assistant.Does task, remembers, No learning curve, Time alerts etcExtensionsThe Siri for Android. Pro version has bluetooth voice to text etc features.Key take awayVoice recognition gets better with technology.InAppPurchases drives revenue.App ranking in market (Trends)Not found.KicksOnFireFeaturesMobile Application for an online marketplace.Gives news on sneakers, releases, brands etc.ExtensionsCoin based purchasesTakeaway500000+ downloads, market place for shoes.InApp Purchases drives revenue.App ranking in market (Trends)Mixologist:FeaturesMetric and Imperial (US) units can be chosen for all drink recipes with the click of one button on the "More" tab.ExtensionPro version with no ads.Key take awayOperates solely on the knowledge base.App ranking in market (Trends)Top Widgets (Free & Paid)AVG Antivirus:FeaturesFree and with virus definitions upgrade.Also takes care of phone memory management.ExtensionsPro upgrade includes Antitheft features (camera trap, remote wipe)Key take awayThey include a 14 day trial with the features of pro to entice users.Free:Pro :: 100000000+ : 100000+App ranking in market (Trends)TrueCallerFeaturesCaller IdBlock callsReverse number look upTwitter integrationProfileWidget (from launcher)ExtensionsSee who has viewed profile, No adsKey take awayNon-intrusive. To block calls, user has to go onlineApp ranking in market (Trends)Automatic Call RecorderFeaturesIntegration with Gdrive and Dropbox.Limit whom you want to record and whom you don't want to.ExtensionsPro increases volume level of the other caller and Quality of recording.Key take awayBackground app. And best available at the moment.Major portion of the revenue is from registering for the pro version of the app.App ranking in market (Trends)WhatsappFeaturesPerfect upgrades in terms of features. Says premium is charged at a specifc rate but no instance of it happening. ExtensionsAcquired by Facebook. Could be customer acquisition or retention strategy or Big Data value.Key take awayMeta group formulation by the users. Content is user driven.App ranking in market (Trends)Noom Weightloss coachFeaturesWeightloss, fitness coaching, personalization, tracking information etc.ExtensionsPro version gives virtual group of noomers, ideas and recipies for diets, one click logging, larger content library and features.Key take awayInApp purchases drive revenue.App ranking in market (Trends)Next Launcher 3D shellFeatures3D shell on phone for fantastic UI and personalization.ExtensionsPro version removes the time-limited trial.Key take awayTime limited trial vs paid - acquisition strategy.App ranking in market (Trends)Annexure IIQuestionnairesQuestionnaires[A} For Experts Questions for Experts:What are the current trends in the mobile application market in terms of Categories, Technology, and User Interface?According to you, what are the upcoming trends?What are the preferred business models for app market (in app purchases, affiliate market, etc.)?What are the benefits of using different platforms (ios/android/windows) for different set of consumers?What according to you are the different latent needs to be served using mobile applications? How do youstudy that?How different smart phone technologies (Geo tagging, NFC, etc) will be helpful in serving these needs?What according to you should be considered to enhance the engagement factors of an application? (Notifications, m-commerce, personalization (UI)/control features, Interactive graphical info, Socialconnectivity etc.)What influences the users to make payments through mobile apps?Which are your favorite applications and why?If given the opportunity to improve your favorite app, what improvements would you suggest?Detailed Responses from Experts1] Profile 1 : Mr. Mangesh Sangekar Co-founder EvolutionCo, Mumbai (Previous- Gartner India, Wipro) Response: Simplistic Action- In terms of operating the application. Typical users: 15yrs old to 35 years. Geo-tagging, NFC etc. –At a nascent stage , portability is the calling. Usability is the sole feature to be kept in mind. If online payment will be made simpler in mobile, people will more adaptive.Number of pages/tabs should be less- ideally 3 to 5. Personalization is a great thing to do but must be done keeping in mind the age and profile of target consumer. Social sharing when it comes to business (payment) apps is not that important. Apps like Bookmyshow & Flipkart with their clean UI & simple navigation are something to get inspired.2] Profile 2 : Mr. Arya Patnaik Co-founder Webizus Tech, Mumbai (Previous- HGS Interactive) Response: For B2B scenario- shift is from NATIVE to HYBRID. Native applications save around 50% of the development cost. In-app-purchase is the best way to monetize better. India- Android leading/ US & Europe- ios leading. Windows also needs a look- less apps, more visibilityUser controlled customization should be looked at from the perspective of what the application caters to.Choose Target group based on platform, For some apps need is to switch to feature phone India has launched its own GPS satellites. Geo-tagging might be the next in thing. As the need grows popularity increases- Like Foursquare Uncontrolled push notifications – annoying ( Like TOI app) Size of the app is very important in Indian market. Foursquare, Twitter, Google Maps, Monsoons – precipitation notification widget are good.3] Profile 3: Mr. Amit Zaveri CEO, Enable Mobile Tech, MumbaiResponse: Entertainment related trends in applications– Cricket. Reach –Target Audience: Google Keywords, Publishing hashtags, Local Marketing. In App Purchases – very few can manage for Android. Engagement factors: UI/UX, robustness, Cloud based, widgets, Speed. Personal Top 5: Recipe Apps, Ms Office Pro, Twitter, Bookmyshow, Zomato. Big Research teams for BookMyshow/Zomato . 4] Profile 4: Mr. Edwin Vargheese. CEO, Appface Tech Pvt. LtdResponse: Simplistic Action- In terms of operating the application. Usability and core functionality is the sole feature to be kept in mind. If online payment will be made simpler in mobile, people will more adaptive.Customization is categorized according to the target group. Personalization is a great thing to do but must be done keeping in mind the age and profile of target consumer. Social sharing when it comes to business (payment) apps is not that important. Apps like Bookmyshow & Flipkart with their clean UI & simple navigation are something to get inspired.5] Profile 5 : Mr. Vikram M. CEO, Nowpos solutionResponse: Use Proof of concept, with small and targeted application, core functionality is a must, research and enhance the application from consumer point of view . Mobile can’t beat desktop because of Interface constraints & Input constraints. Advertising is educating consumers / Indian Consumers – Look what is available apart from Social Media. Enterprise apps seek large user base with premium features and In App Purchases is the most preferred. Apps are divided into Stable and Beta version and consumers are given choice. Major put off is problem with updates. Makes apps workable offline and sync-able when connectivity is allowed.6] Profile 6 : Mr. Akshay ManeFounder Appectual IT, Mumbai (Previous- Dun & Bradstreet, , Coddo Net Technologies)Response: In India in terms of categories games are leading followed by lifestyle. Ticketing is the major business flourishing in mobile platforms. Indian market is price sensitive hence most apps are free. Purchase from mobile application doubled from last year with COD being the most favorable option. Banking application for teenagers – need virtual banking environment and then social media integration possible. HTML 5 is preferred for making information sharing apps. 7] Profile 7: Mr. Manish RanjanProduct Manager, D’ Design Studio, Mumbai Response: Preferred thing for developer is to utilize cross platform to target consumer from different platforms. The social integration to any payment related app can be done by using a technique called anonymous login. For engagement push notification is a crucial but it has its own advantages and disadvantages ( Reminder – increases frequency of use). There is an app created using geo-tagging for McDonnalds were you can be notified for the Mc’D restaurants near you and the coupons you have for the restaurants.The best thing about book my show is that booking tickets is so simplified and it also produces e-ticket which can be utilized instead of printed tickets.8] Profile 8: Mr. Mayank Sharma Software Engineer, Photon Interactive Softway Solution, Bengluru Response: In-app-purchase is very popular and it involves very high engagement factors by involving virtual coins and other features. Android lags in quality but leads in quantity but Apple leads in both. Ios gives more control for features and functionalities than android hence apple is considered as more secure device. Facebook and FIFA, they are frequently updated with new features / disadvantage is the battery consumption by apps due to continuous mobile network usage.[B] Questionnaire For Students and Working PeopleGender?*?Female?MaleAge?*Occupation?*?Student?Working?Self - employed/Business?Housewife?Other:?If working, kindly mention your sector/field/area/expertiseEmailWhat smartphone do you use??*?IOS (apple)?Android?Windows Phone?Other:?What kind of application - category catches your interest more??*Please rate them in the following fashionVery ImportantImportantDoesn't matterLeast ImportantGames (Candy Crush, Temple Run)Productivity (Adobe reader, SwiftKey etc)Financial (Money Control, SBI Freedom plus)Social media/Communication (Facebook, Whatsapp)Business (Office pro, File Manager, etc)Educational (GK Quiz, Dictionary)Lifestyle (Location tracking, Alarms, Domino's etc)Shopping (Flipkart, Paytm etc.)Widgets (Weather app, other widgets)Please list the top 5 applications that you use on your phone frequently?*Generally how much would you pay/be ready to pay for a mobile phone application??*?Strictly only use free apps?Less than Rs100?From Rs100 to Rs200?From Rs200 to Rs500?From Rs500 to Rs1000?Any amount if it’s worth itPlease let us know the reason for your choice?*Do you prefer using Computer or Mobile Phones for making payments/purchase/transactions?*?Computer?Mobile Phone?Doesn't MatterPlease tell us the reason for your choicePlease rate the Mobile App features according to their relative importance to you?*Very importantImportantOkayDoesn't matterLeast importantPush notification/RemindersTracking information/ProductsSharing, Social connectivity, TimelineComparision price/products/options etcm-Commerce (Direct shopping through mobile)More control over features in the app (share/not-share choice etc)Start up navigation helpCoupons/Rewards/OffersInteractive information (graphs/projections etc)Personalization/User Interface (themes, fonts etc)Where do you get the information on what applications to download??*?Straight on the platform (Appstore, Playstore etc.)?Get info from forums, social media websites, etc.?Articles, adverts?The company website?Word of mouth (friends, family, colleagues)?Just use the ones that are already on the phone?Other:?How do you figure out if the app is worth downloading??*?Number of downloads?Ratings(Stars)?Reviews/Complaints etc?Other:?Would you like to avoid the queue at the Mumbai local railway ticket counter by using a mobile app to purchase tickets??*012345Doesn't matterI would love it!Please leave us suggestions on how to make apps more user friendly and what changes would you like to see in the existing mobile apps?[C] Questionnaire design for Housewives, SMEs Survey FormI am a …Occupation?Age:Gender: M/Femail address: (optional)Which Smartphone do you have?Do you use more of web browser or mobile applications?Why web browser rather than application?ORVice versa?Which are top 5 mobile apps that you use?Where do you go to look for applications to download?Straight on the platform (app store for iphone,etc)Get ideas on forums, social media, website’s, etc.Articles, advertsThe company websiteWord of mouth(friends,family,colleagues)Just use the ones that are already on the phoneOther, please specify:How frequently you use those apps?Quite OftenDaily WeeklyWhen requiredWhat time and place of the day do you use mobile apps? Describe the surroundings?What do you like the most in these apps?Would you like to connect to people in native language? If yes, what all features you want in it?Do you pay for the apps?If yes, generally how much do you pay?What problems/ concerns do you face while making a payment online?What problems do you face while making payments in real life?(E.g. waiting in the queue etc.)Housewife:What do you like to do after 2 pm in the afternoon? After all the household work..Name the 3 things that you like to do? Why?Parents:Would you like your children to earn their pocket money based on some goals you set?Child, if available:If you had Rs.500 to spend on something, what would you spend on?Entrepreneur:Do you have any group/page/blog online to connect to the customers?Are you ready to use mobile apps to increase the connection with the customers?Suggestion/ Comments to improve favorite/payment apps?Annexure IIIDesign of m-ticket & Get Set Grow Appm-ticket App skeleton structureThe design of the m-ticket app as a concept flow and sample screens is shown below:In case of daily ticket booking.3358515469902002-609604699010013086101079500003545205104076500190501270 3463925933454004-990609334530033507105100203000394335104076500190503175 3243580565156006-6921556515500533489900190500 4241807747000In case of seasonal pass booking3480435488955005348043599504500-6858048895400442481510337800019050-5715 In this case instead of selecting the line first the user needs to feed his KYC details then will be directed to selection and then confirmation window.The design of the m-ticket app basically focused on the process flow and the ease of using it with some UI design consideration as well. The process flow as explained by the concept tree in the previous section was laid out in six screens namely:Screen 1: Login ScreenScreen 2: Tile choice ScreenScreen 3: Ticket type SelectionScreen 4: Travel line selectionScreen 5: Confirmation Screen 6: Ticket DisplayFor normal daily ticket booking the flow is linear for the above six screen but when there is a selection of season ticket type the there is one additional screen for entering KYC detail and rest of the booking system is same.“GET SET GROW” AppTools usedMicrosoft Excel - Created a tree structure of the concept, designed wireframes. – Created working prototypes.The design of the Get Set Grow app as a concept flow and sample screens is shown below-3904615129540Screen 200Screen 2975360127000Screen 100Screen 1850900136525Welcome to00Welcome to6381758636000353695088900003742055186055Parent Login00Parent Login69088010731500374205568580Child Login00Child Login107442026035Play00Play78168580645Product Tour00Product TourIt will have a demo video at the beginning that will help user to understand how to use the app.User gets 2 options to login: Parent Login - Takes to the Parent module.Child Login – Takes to the Child module.You can check the working Prototype on: Parent module: Module: Module367538043815Screen 200Screen 298933022225Screen 100Screen 12259330151002900 Login Screen will generate unique Username and Password.Details will be saved in the backend database so as to let the app operate according to the details inputted. 1002665-1905Screen 300Screen 34648207937500 Main Screen consists of:NotificationsSmart ParentingChild HealthProgress ReportShop For KidCoin BankSend a Story Notifications This is an icon on the main screen that will display the no of unread notifications.2722245158115Notifications will appear for the following:Updates regarding task completion of Child.Daily Health tips.Child sharing Progress report/Certificates on Social Media sites.Confirmation box will appear for the required exits.00Notifications will appear for the following:Updates regarding task completion of Child.Daily Health tips.Child sharing Progress report/Certificates on Social Media sites.Confirmation box will appear for the required exits.93599048895Screen 600Screen 6Exit Box93726055880Screen 700Screen 7Smart ParentingThis option will let parent assign tasks to child. Tasks include Daily Activities and Quizzes & Puzzles of Science, Maths and GK.Daily Activities It will have a predefined activity list. Customized activities could be added. To assign, select the activities from the list and send it to Child. This will help parents to schedule his/her child’s day. The screens are shown below:22415552705Screen 600Screen 6186690043180Screen 700Screen 7502475550165Screen 900Screen 9342455532385Screen 800Screen 8445389094170400287210598488400126936598424900 Assign Study TaskUser needs to select the subject from Science, Maths and GK and set the level (Easy, Medium, Difficult) on the level meter, the screen will display all the topics of quizzes and puzzles of that subject according to the level set.Now, select quizzes and puzzles which has to be assigned to the child. Then, send it.365823527940Screen 1100Screen 11152273034290Screen 1000Screen 102635885106489400 Child HealthTo keep a Child Healthy, it is necessary for parents to know what diet and exercise is required for this age group.Balanced Diet Nutrition Needs will display a table of food chart of nutrition of kids. Food for Kids will provide data about different food groups. Meal Plan will display a table with proper meal time and menu for children.243522534290Screen 1200Screen 12423291020320Screen 1300Screen 1369088019685Screen 1100Screen 11 176403098805900362521598805900 Exercise4533900474345004883150172085Screen 1400Screen 14Physical activities that are important for kids will be shown in Aerobic Activities, Strong Muscles, Strong Bones.Daily Health TipsA daily notification regarding good health of children will be available.Reference Links: Balanced-Diet-Chart-For-Children.html eohhs/gov/departments/dph/programs/community-health/mass-in-motion/kids-health/move-more/school-children-6-12-years.html Progress ReportProgress report has 3 sub-categories-PerformanceSelect Subject and a list of completed quizzes and puzzles by child will be displayed on screen. Users can click on it to know the scores. This will be weekly updated. Also Score guide is available.681355229235Screen 1600Screen 164340225232410Screen 1700Screen 17251650533655Screen 1500Screen 151741170162369400359918084200900 Trend AnalysisThis option will help parents to compare with child’s previous performances. Trend Analysis can be done on weekly, monthly or overall records.This data can be shared on Facebook. There is also an option to send a certificate to child. The screens are shown below: 123317098425Screen 1800Screen 18457200038100Screen 2100Screen 21262636038100Screen 2000Screen 2072009038735Screen 1900Screen 1938842951071244001935480107505400 Cognitive snapshotThis will show a graph of overall analysis of a child on parameters like Problem Solving, Decision Making, Logical thinking, General Awareness, Punctuality, Skillfulness and Computation.Cognitive Snapshot can be shared on Facebook.91376573660Screen 2200Screen 22 Shop For KidIt connects the user with various shopping links through which they can buy gifts for Children. 70612030480Screen 2300Screen 23Coin BankParents can buy coins online. Coins are used to assign tasks to children. Coins are also earned by children’s performance. This screen shows the balance coins and gives the option to purchase.3462655102870Screen 2500Screen 251576070102870Screen 2400Screen 242861310106679900 Send a StoryThis option allows parent to send picture stories to the child. New story can be sent every week. Stories are listed in different categories. User has to select the category, then select the story and send to child. Stories that are already sent will be marked by a tick. (It can be resent).44259538735Screen 2600Screen 26459803557150Screen 2800Screen 28262445536830Screen 2700Screen 2738423851192529001711960119252900 Child Module76200033020Screen 100Screen 1 This is the initial setup required for Child module. Parent’s Login Details will be required. 80010039370Screen 200Screen 2 27622518669000Main ScreenThis is the main screen of the child module that will have a childish screen with lots of images on it.Options available are as follows:ThemesActivity TimelineStory TellingLearnPlayBingoTreasure BoxPiggy PotWe made samples of Main Screens, which is shown below:Samples of Main Screen with Different Themes438150095885Screen 500Screen 5258127595885Screen 400Screen 476200095885Screen 300Screen 3 These are the samples of Main Screen of how all the options will be placed. Different Themes will be available for children. User has to click on the screen to change it. Story Box is on the top, Piggy Pot and Treasure Box at the bottom. Activity Timeline is the outer shape of the star/cloud/clock. Three buttons are placed inside the shape. i.e. Play, Learn and Bingo. We will be explaining each of these in detail.Activity Timeline2581275130810Screen 700Screen 74419600149860Screen 800Screen 8762000140335Screen 600Screen 6378714093662400192532093535400 It will have activity dots with numbers assigned to it. These activities are assigned by Parents. User has to click on the activity once completed. It will get a green tick on it. Once all the activities are ticked, Timeline (i.e. the outer shape of Star/Cloud/Clock) will appear Green.Story Telling75247541275Screen 900Screen 934290014859000 Story that has been sent by parent will appear in a picture format. It will change every week. It will consist of many screens and all the screens will have an image along with the story lines. 4703445327025Screen 1200Screen 12543560312420Screen 1000Screen 10LEARN2655570-1905Screen 1100Screen 1147180501965325Screen 1300Screen 135582919185674000371411593662400171196093154400 -38100277495Learn button consists of all the QUIZZES assigned by Parents. It will have 3 screens for different subjects (Science, Maths, GK). Screen 10 displays a list of quizzes under “Science” tab. Pre-allotted coins will be shown. User will click on the topic to attempt and will have to answer all the questions to submit. Score will be generated for correct answers. It will have an option to share on Facebook and Whatsapp.Once attempted, Score will be updated on the “Science” screen as shown in Screen 14.00Learn button consists of all the QUIZZES assigned by Parents. It will have 3 screens for different subjects (Science, Maths, GK). Screen 10 displays a list of quizzes under “Science” tab. Pre-allotted coins will be shown. User will click on the topic to attempt and will have to answer all the questions to submit. Score will be generated for correct answers. It will have an option to share on Facebook and Whatsapp.Once attempted, Score will be updated on the “Science” screen as shown in Screen 14. 5604509186436000 4657725-3175Screen 1400Screen 14 PLAY254317563500Screen 1600Screen 16468630063500Screen 1700Screen 1735242538100Screen 1500Screen 1547434501978025Screen 1800Screen 185671184182118000-374652059305Play button consists of all the PUZZLES assigned by Parents. The list will have puzzles of all the subjects on one screen. Pre-allotted coins will be shown. User will click on the topic to attempt and has to complete it to Submit. Score will be generated once submitted. It will have an option to share on Facebook and Whatsapp.Once attempted, Score will be updated on the “Puzzles” screen as shown in Screen 18.00Play button consists of all the PUZZLES assigned by Parents. The list will have puzzles of all the subjects on one screen. Pre-allotted coins will be shown. User will click on the topic to attempt and has to complete it to Submit. Score will be generated once submitted. It will have an option to share on Facebook and Whatsapp.Once attempted, Score will be updated on the “Puzzles” screen as shown in Screen 18.373316592074900154876590995400 568960277495Screen 1900Screen 19BINGO 1941195346075Bingo button will have a game that will be given by the app. Control of this option is not given to parents.Bingo Game will be updated every week from the backend.00Bingo button will have a game that will be given by the app. Control of this option is not given to parents.Bingo Game will be updated every week from the backend. 2967355290830Screen 2100Screen 21624205292735Screen 2000Screen 20Treasure Box5734041844675006902451961515Screen 2200Screen 22179641593725900 7245351945005Screen 2300Screen 235645141830070002181225131445Treasure Box will have the Performance Meter and the Certificates that the child has received. Performance Meter- Daily Performance stars will be updated on the graph as shown in Screen 21.Certificates – List of all the certificates received for the performance will be displayed on this screen. User needs to click on the certificate to view it. Certificates can be shared on Facebook and Whatsapp.00Treasure Box will have the Performance Meter and the Certificates that the child has received. Performance Meter- Daily Performance stars will be updated on the graph as shown in Screen 21.Certificates – List of all the certificates received for the performance will be displayed on this screen. User needs to click on the certificate to view it. Certificates can be shared on Facebook and Whatsapp. Piggy Pot35306081915Screen 2300Screen 23-7937541084500All the coins that a child has earned will go in the piggy pot. Coins will be collected on weekly performances. These earned coins will also be reflected on the Parent’s Coin Bank.Child can share the achievement on Facebook and Whatsapp. ................
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