9 Creative Ways to Market Yourself as an Insurance Agent

July 16

9 Creative Ways to Market Yourself as an Insurance Agent

Marketing yourself as a qualified insurance agent is one of the most important components to achieving success. For an agent, success is often measured by the number of clients who make a decision to buy the products and the services that you are offering to them. Proper marketing will help you increase your customer base, but you have to be creative about it in order to stand out from the rest of the agents whom you are competing against. Here are 9 clever and creative ways that you can make that happen.

1. Develop a client appreciation program. When your clients feel like you appreciate their business, they will spread the word to their friends and family. Find a way to show your regular clients your appreciation (Thank You card periodically, free upgrade of service, etc.) and you'll see your success grow.

2. Use direct mail. Sending out postcards and letters to your current clients and potential leads will help expose your products and services to a wide audience. Don't send out boring form letters, though. Be creative so you can get their attention.

3. Create a newsletter. Newsletters are great ways to keep your clients up to date on the latest developments in the insurance industry. There may be new products on the market or important news that they will find interesting. Add a personal touch by adding something about your family or a special greeting. Send out the newsletter monthly or every other month, but be consistent about it either way.

4. Develop a website. If you want to compete in today's business world, it's essential to have a website for your clients and potential leads to visit. However, it shouldn't just be any website. You should hire a professional web designer to develop the website so it looks great. It's also ideal to have a section of your site which explains the products and services that you offer as well as a link that customers can click on to get in contact with you.

5. Be responsive. The quicker you respond to a client's questions or a lead's phone call, the more successful you will become. By responding quickly, you will show them that you appreciate their business rather than making them feel like a bother.

6. Publish articles online. One way to market yourself as an insurance agent is by publishing relevant articles online. You can create a blog, post to ezine or other websites so you can get your name out there. When potential clients and existing customers do a Google search for your name, or key words that are embedded in your articles they will find you and all of the articles you have posted and they will be more likely to trust the information that you give them.

7. Get referrals by asking questions like... Who do you know that just got married or divorced? Who just had a baby? Who just built or refinanced a home? Who just lost their job or just opened up a new business? Selling Insurance has a lot to do with approaching a prospective client at the right time.

8. Practice the Clover leafing technique. When your leaving a meeting with a business client ask them the names of the business owners on either side of them or across the street. Let them know you want pop in and visit them for a minute and leave them a card and share what types of products you offer. Having their first name going in the door will help you get past the gatekeeper and help you speak with the decision maker.

9. Pass out CD's or email information such as video links highlighting products that you offer. This is non-threatening and builds report with the prospective client. Let them know you will do a courtesy follow up call with them in a couple days to see if the info tweaked their interest. These are just a few of the ways you can market yourself as an insurance sales representative and increase your success as a result. Find a few agents in other areas who are successful and ask them for their secrets. If they don't live in your area, they will be more likely to help because they won't see you as a direct competitor.

Good luck and good selling,

Daniel Hagy

Principal / Managing Partner National Marketing Group, Inc. / UandIWIN (800) 359-0980 ext. 414

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