Integrated Marketing Campaign - FBLA-PBL

[Pages:1]PBL INTEGRATED MARKETING CAMPAIGN

Performance Rating Sheet

Preliminary Round

Final Round

Evaluation Item

Approach Suitable opening statement or remarks Directs consumer's attention to the market

Comments

Not

Does Not Meet

Meets

Exceeds

Demonstrated Expectations Expectations Expectations

Points Earned

0

1?2

3?4

5

0

1?3

4?7

8?10

Market Presentation

Target market is clearly and accurately

0

analyzed

Analyzes and determines market needs

0

Advertising materials show understanding of

0

the market

Campaign stresses product or service benefits

0

that appeal to the target markets

Shows creativity

0

Benefits matched to consumer needs

0

Comments

1?3

4?7

8?10

1?3

4?7

8?10

1?3

4?7

8?10

1?3

4?7

8?10

1?3

4?7

8?10

1?3

4?7

8?10

Delivery

Statements are well organized and clearly

0

stated; appropriate business language is used

Demonstrates self-confidence, poise, and

0

good voice projection

Demonstrates ability to effectively answer

0

questions

Total Points

1?3

4?7

1?2

3?4

1?3

4?7

Dress Code Penalty Deduct five (5) points when dress code is not followed. Penalty Deduct five (5) points for failure to follow guidelines.

Final Score

Name(s): School: Judge's Signature: Judge's Comments:

State: Date:

8?10 5

8?10 /100 max.

/100 max.

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