LEARNING OBJECTIVES - Human Resources
[Pages:10]Presented by Jules Keith-Le
Learning and Development Human Resources Department
LEARNING OBJECTIVES
Define "Customer Service" Identify the difference between internal and external customers Explore techniques for delivering excellent customer service Examine the impact of unsatisfactory customer service Share techniques for helping customers with complaints Identify ways to communicate effectively and respectfully with
customers
WHEN YOU ARE THE CUSTOMER
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What Is Customer Service?
Any interaction that a person has with our organization while they are conducting business
The ability of the organization's employee to provide a service or product in the way it has been promised
Treating customers with respect, individuality, empathy and personal attention
Who Are Customers?
Customers are people who need your assistance Customers are not an interruption to our daily job
function, but the purpose for that function Customers are a part of our business, they are not
"outsiders" Customers are the University's biggest asset Customers will go where they receive the best attention
Are the reason we have a job!!!
WHO ARE OUR CUSTOMERS?
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Types of Customers
Internal Customers External Customers
Internal Customer
An individual or a group of people you interact with and serve within the organization
Example: IT, Food Service, Logistics, Human Resources, Faculty, Students, Facilities and Housekeeping...
External Customer
Someone who comes to your organization for products or services ? the end customer
These customers depend on the timelines, quality, and accuracy of your organization's work
Example: Vendors
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Qualities Important to Customers
Accuracy Friendliness Timeliness Efficiency Courtesy Honesty
Customer Service - GUEST
G - Greet the customer U - Understand customer needs E - Explain features and benefits S - Suggest additional items T - Thank the customer
Good Customer Service
Good customer service is when the customer gets the treatment that meets their expectations
Customer Expectation
Customer Reality
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Unsatisfactory Customer Service
Unsatisfactory customer service is when customers receive treatment which is less than their expectations
Customer Expectation
Customer Reality
Excellent Customer Service
When YOU exceed the customer's expectations, Good Service becomes Excellent Service!
Customer Expectation
Excellent Customer Reality
Why Do Customers Leave?
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Why Customers Leave?
Poor Service Better Prices Dissatisfaction Other
9% 13%
22% 69%
9%
CUSTOMER SERVICE IMPACT FACTS
A typical dissatisfied customer will tell 8 to 10 people about their problem
7 out 10 unsatisfied customers will do business with you again if you resolve their complaint in their favor
If you resolve a complaint on the spot, 95% will do business again
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Complaint Handling
Apologize for the customer's negative experience
Thank the customer for sharing the complaint Listen actively and show interest Show Empathy ? Put yourself in the customer's
place
Complaint Handling
Resolve that matter if it is within your control Bring the matter to your supervisors attention If the matter is not resolved, take down the customer's
details (name, telephone number, address, account, etc) to follow-up with them with a solution in a timely manner
Don't take customer complaints personally!
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The Angry Customer
The Facts
A mistake has made the customer mad Uncontrollable external issues may have aggravated the
matter
How to Handle the Situation
Let the customer finish talking ? use ACTIVE LISTENING Don't Interrupt Diffuse the anger before trying to solve the problem
The Demanding Customer
The Facts
The customer wants more than you can realistically offer They are not easily satisfied
How to Handle the Situation
Be firm yet polite Be professional Avoid being too docile but not rude Accept that there will be some customers you cannot satisfy
The Passive Customer
The Facts
The customer listens to you Is quiet, meek, and extra polite Will sound apologetic about their complaint
How to Handle the Situation
Listen carefully to what they have to say Sound professional and don't brush them aside Gain their confidence and resolve their issue
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