OUTLINE - California State University, Sacramento



INTERNATIONAL BUSINESS (IBUS190)

GROUP TERM PROJECT (GTP)

“Y0U’RE ONLY AS STRONG AS YOUR WEAKEST LINK”

RESEARCH PAPER & PRESENTATION

Each group will select a company from a list of public companies to write (and submit for grading) a research paper; and will give a 15-minute presentation to the class on the results of your research. The objective is to provide data (specifically following a very detailed outline that I am providing to the class) on how the company enters foreign markets, and the successes or failures of the company to date. You will conclude with an assessment and recommendations for the company (or similar industries) on how to improve foreign market penetration.

PAPER EVALUATION – 150 points – see GTP RUBRIC for specifics

Grading Considerations include:

➢ Format & organization – following the outline

➢ Content – meeting criteria (applying critical thinking and covering all topics)

➢ Accuracy of data

➢ Assessment of company’s success/failure in foreign markets

➢ Spelling, grammar and punctuation

➢ Citing references appropriately

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