Geschlechtsspezifisches Konsumentenverhalten
APPENDIX. Overview of 44 meta-analyses in advertising research. ID Author and Year Journal name 1 Afef, Jamel-eddine, and Claude 2010 International Journal of Business Research 2 Amos, Holmes, and Strutton 2008 International Journal of Advertising 3 Brown, Homer, and Inmann 1998 Journal of Marketing Research 4 Brown and Stayman 1992 Journal of Consumer Research 5 Capella, Taylor, and Webster ... ................
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