Meta-Analysis Comparing the Effects of One-Sided versus ...
Eisend, Martin (2006), "Two-Sided Advertising: A Meta-Analysis," International Journal of Research in Marketing, 23 (2), 187-98. Harmon-Jones, Eddie and Judson Mills (1999), Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychology. Washington, DC: American Psychological Association. ................
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