Chapter 9—Product Concepts

Supplementary services are a group of services that support or enhance the core service. PTS: 1 REF: 163 OBJ: 11-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy. 52. _____ is the strategy that uses technology to deliver customized services on a mass basis. a. Mass standardization b. Aggregated services c. Technological ... ................
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