Lecturer Notes: - Routledge

Central to the success or failure of a business is the health of its product (or service) mix. The product life cycle concept is a useful conceptual framework within which to study how firms can vary their marketing strategies. At different stages in the product life cycle certain marketing strategies seem to be more appropriate than others. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download