Chapter 1—Introduction to Global Marketing
Henkel KGaA differentiates itself from P&G by focusing its marketing efforts on brands such as Dixan in Italy and Wipp in Spain that are tailored to local preferences and needs. Proctor & Gamble's strategy can be described as a ____ strategy. a. global marketing b. pan-regional marketing c. multidomestic marketing d. None of the above ................
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