Internet for Beginners, Part I
The Small Business Online Marketing Guide FEE STRUCTURE WHEN YOU PAY COST PER LEAD Cost Per Thousand Impressions (CPM) When consumers see your ad, regardless of whether they click on it. CPM is the cost per 1,000 views of your ad. $ Cost Per Click (CPC) When someone clicks on your ad. $$ Cost Per Action / Acquisition (CPA) ................
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