Impact of the Internet on Marketing Strategy Formulation
strategy (Capon and Hulbert, 2001). Marketing strategist can use the ideas presented in this paper to formulate more effective Internet-based marketing mix strategies. The next section considers the role of the Internet in developing product, brand, pricing, distribution, and promotion strategies. ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.