ADVANTAGES AND DISADVANTAGES OF INTERVIEWS AS A …
RESOURCE MANAGEMENT CHAPTER 2
ADVANTAGES AND DISADVANTAGES OF INTERVIEWS AS A RESEARCH METHOD
(page 46)
Structured interview
Unstructured interview
Both
A D VA N TA G E S
D I S A D VA N TA G E S
? Allows researcher to prompt interviewee by providing a set of example responses
? Has the potential to be quick and easy to conduct
? Specific data related directly to research topic is easy to obtain
? Structured environment helps to reduce nervousness or fear
? Allows for interviewee to offer their own response without being influenced by set responses
? Detailed information can be obtained
? The relaxed structure supports interviewees to be open and honest
? Allows the researcher to change focus as the interview progresses
? Can be done face to face or over the phone
? The researcher can ask further questions to gain more in-depth information
? Interviewees can be given a sample of questions to prepare for the interview
? Allows researcher to collect people's ideas, opinions, values and beliefs about a certain topic
? The researcher may generate bias by the communication style used to deliver questions or possible responses
? There is limited opportunity for interviewees to go beyond the set questions unless prompted by researcher
? Interviewees can go off topic when responding
? Has the potential to go longer than the allocated time
? May be difficult to report findings and compare data due to various responses from interviewees
? Can be time consuming for both researcher and interviewee
? Can be difficult to arrange a suitable place and time between researcher and interviewee
? Usually results in small numbers of people interviewed due to time restrictions
? Limited amount of data collected may not accurately reflect the views of the wider population
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