Introduction to Business (BU 101) Course Outline
Introduction to Business and computing
(Annual) Part-I Paper-VI Maximum Marks: 100 (Pass Marks: 40) Duration of Examination: 3 hrs
Course Objectives:
The student will be able to:
• Explain what a business is and how it operates in a free market system. Discus the concept of social responsibility in business.
• Identify and explain the three basic forms of business ownership. Identify the levels of management and skills required for managerial success.
• Describe the concept of human resource planning and outline the major steps involved in the process.
• List the major functions of marketing. Discuss how marketing’s role in the exchange process creates utility.
• Develop awareness of computers’ hardware and peripherals; concepts regarding software – its types, basic operations, basic OS concepts, OS installation.
• Develop advanced user level skills in various Application Packages: MS Word, MS Excel, MS PowerPoint.
• Set up a computer for World Wide Web connection; Use e-mail to send / receive messages and file attachments; Concepts of on-line discussion groups.
• Apply peachtree accounting system.
|Topic |Source |
|Business, economics and Ethics |Book 2, Chapter 1,2 |
|Introduction to business | |
|The nature and goal of business | |
|The people and activities of business | |
|The economic foundations of the business | |
|Economic Systems | |
|Business Ethics and Social Responsibility | |
|The Role of Ethics in Business | |
|The Nature of Social Responsibility | |
|International business and E- Business |Book 2, Chapter 3,4 |
|Introduction | |
|The Role of International Business | |
|International Trade Barriers | |
|Trade Agreements, Alliances, and Organizations | |
|International Business Strategies | |
|Developing Strategies | |
|E-Business and The Nature of E-Business and E-Business Models | |
|Growing a Business | |
|Organizing business and Entrepreneurship |Book 2, Chapter 5,6 |
|Introduction | |
|The Nature of Entrepreneurship and Small Business | |
|Advantages of Small-Business Ownership | |
|Disadvantages of Small-Business Ownership | |
|Starting a Small Business | |
|Sole Proprietorships, Partnerships ,Corporations and Other Types of Ownership | |
|Joint Ventures and S Corporations | |
|Mergers and acquisitions | |
|Motivating and Managing the Workforce |Book 2, Chapter 10,11 |
|Introduction | |
|Nature of Human Relations | |
|Theories of Employee Motivation | |
|McGregor’s Theory X and Theory Y Theory Z | |
|Variations on Theory Z | |
|Equity Theory and Expectancy Theory | |
|Strategies for Motivating Employees | |
|Planning for Human Resources Needs | |
|Recruiting and Selecting New Employees | |
|Developing the Workforce | |
|Compensating the Workforce and Financial Compensation | |
|Morale among the Survivors and Benefits | |
|Marketing and Marketing strategies |Book 2, Chapter 12,13 |
|Introduction | |
|Developing a Marketing Strategy | |
|Marketing Research and Information Systems | |
|Buying Behavior | |
|The Marketing Environment | |
|The Marketing Mix and strategies | |
|Promotion Mix | |
| Financing the Enterprise |Book 2, Chapter 14,15,16 |
|Money in the Financial System | |
|Functions, Characteristics and Types of Money | |
|Banking , Nonbanking Institutions and E banking | |
|The Nature of Accounting | |
|Financial Statements Analysis | |
|Ratio Analysis | |
|Managing Current Assets and Liabilities | |
|Managing Fixed Assets | |
|Financing with Long-Term Liabilities, owner Equity and Investment Banking | |
|The Securities Markets and The Over-the-Counter Market | |
|Introduction to computers |Book 5, Chapter 1, |
|Software – its types, basic operations. General installation guidelines. | |
|Healthy Computing | |
|Concepts on Computer Virus, Worms, Hacking, Spam | |
|Word Processing Basics |Book 6, Chapter 9 |
|Types of documents created with a word processing program(MS Word) | |
|An overview of the menus in MS Word | |
|Create and format a business letter | |
|Create and format a schedule containing a table | |
|Select and use style features to create new documents | |
|Use the Help system to answer questions and troubleshoot problems | |
|Spreadsheet Applications |Book 6, Chapter 10 |
|Spreadsheet basics and Usage of functions, macros, sorting, formatting, generating charts, pivot tables. | |
|Statistics related Formula’s Implementation. | |
|Cell Formatting, print previewing / printing of selected data | |
|Insert and name worksheets | |
|Import spreadsheet reports and charts into word processing documents | |
|Set up and analyze itemized lists of numbers e-g- various types of budgets / financial statements | |
|Internet |Book 5, Chapter 2 |
|Internet & E-Mail Basics | |
|Introduction to the Internet, the terminology, its advantages / disadvantages | |
|IT Issues, Privacy and Ethics | |
Recommended Books
1. Ricky W. Griffin & Ronald J. Ebert, fourth edition, Business.
2. Ferrell,O.C., Hirt, G., and Ferrell, L. (2009). Business a changing world (7th ed.). New York, NY: McGraw Hill
3. Jeff Madura, Introduction to Business, 3rd Edition.
4. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1. Prentice Hall Publishers
5. Discovering Computers 2010: Living in a Digital World, Complete (Shelly Cashman Series)
6. Capron, H.L. (2007) Computers, Tools For An Information Age, Prentice Hall Publishers, 8th Ed
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