Introduction to Business (BU 101) Course Outline



Introduction to Business and computing

(Annual) Part-I Paper-VI Maximum Marks: 100 (Pass Marks: 40) Duration of Examination: 3 hrs

Course Objectives:

The student will be able to:

• Explain what a business is and how it operates in a free market system. Discus the concept of social responsibility in business.

• Identify and explain the three basic forms of business ownership. Identify the levels of management and skills required for managerial success.

• Describe the concept of human resource planning and outline the major steps involved in the process.

• List the major functions of marketing. Discuss how marketing’s role in the exchange process creates utility.

• Develop awareness of computers’ hardware and peripherals; concepts regarding software – its types, basic operations, basic OS concepts, OS installation.

• Develop advanced user level skills in various Application Packages: MS Word, MS Excel, MS PowerPoint.

• Set up a computer for World Wide Web connection; Use e-mail to send / receive messages and file attachments; Concepts of on-line discussion groups.

• Apply peachtree accounting system.

|Topic |Source |

|Business, economics and Ethics |Book 2, Chapter 1,2 |

|Introduction to business | |

|The nature and goal of business | |

|The people and activities of business | |

|The economic foundations of the business | |

|Economic Systems | |

|Business Ethics and Social Responsibility | |

|The Role of Ethics in Business | |

|The Nature of Social Responsibility | |

|International business and E- Business |Book 2, Chapter 3,4 |

|Introduction | |

|The Role of International Business | |

|International Trade Barriers | |

|Trade Agreements, Alliances, and Organizations | |

|International Business Strategies | |

|Developing Strategies | |

|E-Business and The Nature of E-Business and E-Business Models | |

|Growing a Business | |

|Organizing business and Entrepreneurship |Book 2, Chapter 5,6 |

|Introduction | |

|The Nature of Entrepreneurship and Small Business | |

|Advantages of Small-Business Ownership | |

|Disadvantages of Small-Business Ownership | |

|Starting a Small Business | |

|Sole Proprietorships, Partnerships ,Corporations and Other Types of Ownership | |

|Joint Ventures and S Corporations | |

|Mergers and acquisitions | |

|Motivating and Managing the Workforce |Book 2, Chapter 10,11 |

|Introduction | |

|Nature of Human Relations | |

|Theories of Employee Motivation | |

|McGregor’s Theory X and Theory Y Theory Z | |

|Variations on Theory Z | |

|Equity Theory and Expectancy Theory | |

|Strategies for Motivating Employees | |

|Planning for Human Resources Needs | |

|Recruiting and Selecting New Employees | |

|Developing the Workforce | |

|Compensating the Workforce and Financial Compensation | |

|Morale among the Survivors and Benefits | |

|Marketing and Marketing strategies |Book 2, Chapter 12,13 |

|Introduction | |

|Developing a Marketing Strategy | |

|Marketing Research and Information Systems | |

|Buying Behavior | |

|The Marketing Environment | |

|The Marketing Mix and strategies | |

|Promotion Mix | |

| Financing the Enterprise |Book 2, Chapter 14,15,16 |

|Money in the Financial System | |

|Functions, Characteristics and Types of Money | |

|Banking , Nonbanking Institutions and E banking | |

|The Nature of Accounting | |

|Financial Statements Analysis | |

|Ratio Analysis | |

|Managing Current Assets and Liabilities | |

|Managing Fixed Assets | |

|Financing with Long-Term Liabilities, owner Equity and Investment Banking | |

|The Securities Markets and The Over-the-Counter Market | |

|Introduction to computers |Book 5, Chapter 1, |

|Software – its types, basic operations. General installation guidelines. | |

|Healthy Computing | |

|Concepts on Computer Virus, Worms, Hacking, Spam | |

|Word Processing Basics |Book 6, Chapter 9 |

|Types of documents created with a word processing program(MS Word) | |

|An overview of the menus in MS Word | |

|Create and format a business letter | |

|Create and format a schedule containing a table | |

|Select and use style features to create new documents | |

|Use the Help system to answer questions and troubleshoot problems | |

|Spreadsheet Applications |Book 6, Chapter 10 |

|Spreadsheet basics and Usage of functions, macros, sorting, formatting, generating charts, pivot tables. | |

|Statistics related Formula’s Implementation. | |

|Cell Formatting, print previewing / printing of selected data | |

|Insert and name worksheets | |

|Import spreadsheet reports and charts into word processing documents | |

|Set up and analyze itemized lists of numbers e-g- various types of budgets / financial statements | |

|Internet |Book 5, Chapter 2 |

|Internet & E-Mail Basics | |

|Introduction to the Internet, the terminology, its advantages / disadvantages | |

|IT Issues, Privacy and Ethics | |

Recommended Books

1. Ricky W. Griffin & Ronald J. Ebert, fourth edition, Business.

2. Ferrell,O.C., Hirt, G., and Ferrell, L. (2009). Business a changing world (7th ed.). New York, NY: McGraw Hill

3. Jeff Madura, Introduction to Business, 3rd Edition.

4. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1. Prentice Hall Publishers

5. Discovering Computers 2010: Living in a Digital World, Complete (Shelly Cashman Series)

6. Capron, H.L. (2007) Computers, Tools For An Information Age, Prentice Hall Publishers, 8th Ed

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