MKTG 353: Introduction to Advertising
MKTG 351: Marketing Principles
Fall, 2003
Instructor: Dr. Victoria Bush e-mail: vbush@bus.olemiss.edu
Office: Holman 370 Phone: 915-7742 or
Office Hours: TTh 11:00-noon, or by appmt. dept. office 915-7102
Course Objectives: The primary objective of this course is to provide you with a basic understanding of the principles and practices of marketing. This introductory course should enable you to acquire the necessary background information to help you successfully continue the study of marketing, or provide you with the basic knowledge of marketing if you are specializing in another business area/major. Regardless of whether or not you choose marketing as a career, you will be amazed at how many marketing concepts you will end up using in your future! This course will help you understand:
1) The scope of marketing and its environment
2) Social responsibility and ethics in marketing
3) Elements of the marketing mix: product, price, promotion, and distribution
4) How consumer's make decisions
5) How to research and identify target markets
Required Text: Pride, William and O.C. Ferrell, Marketing, 12th edition, Houghton-Mifflin, 2003.
Course Requirements: Performance will be evaluated on the following criteria:
Points Percent
Exam 1 100 25%
Exam 2 100 25%
Exam 3 100 25%
Exam 4 100 25%
Total 400 100%
Grade Cutoffs: 89.5 - 100% = A, 79.5 - 89.4% = B, 69.5 - 79.4% = C, 59.5 - 69.4% = D, ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- what is management
- marketing research study questions for exam 1
- marketing fundamentals buad 307
- mu 14 sectional exam 1 spring 2000
- chapter 9 review government revenue
- introduction to business
- mktg 353 introduction to advertising
- 1 title page
- sample final exam marketing management semester year
- answers to chapters 1 2 3 4 5 6 7 8 9 end of chapter
Related searches
- introduction to financial management pdf
- introduction to finance
- introduction to philosophy textbook
- introduction to philosophy pdf download
- introduction to philosophy ebook
- introduction to marketing student notes
- introduction to marketing notes
- introduction to information systems pdf
- introduction to business finance pdf
- introduction to finance 15th edition
- introduction to finance books
- introduction to finance online course