Chapter 8



Chapter 8: Electronic Commerce

Chapter Overview

Chapter 8 presents an overview of how e-commerce works, from the perspective of the organization and the customer. Businesses and individuals use e-commerce to reduce transaction costs, speed the flow of goods and information, improve the level of customer service, and enable close coordination among manufacturers, suppliers, and customers. It also enables consumers and companies to gain access to worldwide markets. There are three types of e-commerce: business-to-consumer (B2C), in which customers deal directly with an organization and avoid any intermediaries; business-to-business (B2B), in which the participants are organizations, and consumer-to consumer (C2C), which involves consumers selling directly to other consumers.

Chapter Outline

|Lecture Topics |Page # |

|An Introduction to Electronic Commerce |8-3 |

|E-Commerce Applications |8-4 |

|Technology Infrastructure |8-5 |

|Electronic Payment Systems |8-6 |

|Threats to E-Commerce |8-6 |

|Strategies for Successful E-Commerce |8-7 |

Chapter Principles and Objectives

|Principles |Learning Objectives |

|E-commerce is a new way of conducting business, and as with any other new |Identify several advantages of e-commerce. |

|application of technology, it presents both opportunities for improvement |Outline a multistage model that describes how e-commerce works. |

|and potential problems. |Identify some of the major challenges companies must overcome to |

| |succeed in e-commerce. |

| |Identify several e-commerce applications. |

|E-commerce requires the careful planning and integration of a number of |Outline the key components of technology infrastructure that must |

|technology infrastructure components. |be in place for e-commerce to succeed. |

| |Discuss the key features of the electronic payment systems needed |

| |to support e-commerce. |

|Users of the new e-commerce technology must take safeguards to protect |Identify the major issues that represent significant threats to |

|themselves. |the continued growth of e-commerce. |

| | |

|Organizations must define and execute a strategy to be successful in |Outline the key components of a successful e-commerce strategy. |

|e-commerce. | |

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