The Behaviour Change Wheel: a new method for ...
嚜燜he Behaviour Change Wheel:
a new method for characterising and
designing behaviour change interventions
Susan Michie
Professor of Health Psychology
Director of Centre for Behaviour Change
University College London
@SusanMichie
KT Canada November 2015
This talk
? Implementation as behaviour
? The Behaviour Change Wheel
每 Making a behavioural diagnosis using COM-B
每 Linking diagnosis to intervention functions and policies
每 Linking to specify behaviour change techniques
? Examples of guideline implementation
每 Improving hospital staff hand hygiene
每 Local government
Why focus on behaviour?
? Interventions to improve implementation of
evidence-based practice
每 have achieved modest and variable success
? Improving implementation depends on changing
the behaviour of
每
每
每
每
professionals,
managers,
commissioners and
others working within and with the care system
Effective interventions
? Intervene at many levels
? simultaneously & consistently
NICE Guidance for
Behaviour change at
population,
community and
individual levels
(2007)
Community-level
Population-level
Individual-level
Update for
Behaviour
change:
individual
level (2014)
How to design an
intervention that is
likely to be effective?
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