Digital Audit



Company Name:Contact:Tele:Email:Digital AuditWhat are your current digital strengths and weaknesses? Please refer to your Digital AssessmentStrengthsWeaknessesBudget Please detail your budget breakdown and explain your expenditures. If your project total exceeds the $2,500 grant maximum, please indicate which expenditures or partial expenditures you would like the grant to cover. BudgetDescriptionProject CostAmount Applied to GrantDigital MarketingChoose any(note: owner or staff salaries may not be included)Hiring a consultant/agency/person: To develop and executive Digital Marketing initiatives (Social media Expert)Photography for use in marketing campaignVideographer for video for marketing campaignMonthly social/digital media advertising (maximum 3 months)Search Engine Marketing (SEM)Other: (please specify)WebsiteChoose any(note: Domain registration and hosting is not an eligible cost)Re-design or improvement of existing websiteDevelopment of new websiteMaking website ecommerce-enabledPhotography / videography costs for production of photos / video**NOTE: Website hosting and domain name registration costs are not eligible costsOther: (please specify)SoftwareChoose any(note: Microsoft Office is not eligible cost)Graphic design softwareProductivity software (LastPass, Hootsuite, Dropbox)Social Media software (Hootsuite, Buffer, etc.)Back office software (Quickbooks, Sage, etc.)POS softwareOther: (please specify)Digital TrainingSpecifyOngoing digital training (in-person or online)**Please specifyHardwareChoose Any – Must be Deemed Necessary (note: may not exceed $1,000)POS HardwareLaptop, iPad, Tablet Must specify what these will be used for:**NOTE: replacement/upgrade computers, smartphones and printers are not eligible hardware costs.TotalProject Cost may exceed Contribution Amount of $2,500$$Action plan Based on your objectives and the digital tactics that you have learned about through the Digital Main Street video training; please provide the actions/tactics you plan to use to meet each objective. Note: one objective might have multiple actionsObjectiveAction/TacticDetail WhoBy Wheneg: Sell 10% more online by attracting more customers to the websiteEvaluate websiteIdentify SEO improvementsLink/integrate ecommerceEngage consultantComplete assessmentImplement planJack OwnerABC companyAugust 20th/20Sept 30th/20Measurement and MilestonesFor each objective you listed in Part 3, set a measurable milestone that you can track as you move forward with your Digital Transformation Plan. Note: one objective might have multiple milestones. Which KPIs (Key Performance Indicators) will tell you how your plan is doing? At which points will you review your measurement data and make a course correction, if needed? For your application, you do not need to fill in the far-right column. However, this plan is your living document to help you track your progress, add new objectives or actions, and note when you’ve successfully reached a milestone or if you need to take make a correction and do something differently. ObjectiveKPI to watch forMilestone to reachReview dateMilestone target dateMilestone reached or correction madeeg. Sell 10% more onlineIncrease in web traffic from SEO30% increase in web traffic coming from Google searchNovember 31, 2020January 15, 2021 ................
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