What is the #BankingOnValues Campaign? - Global Alliance



Global Alliance for Banking on Values#BankingOnValues, 2016 Campaign GuideOctober 20, 2016Third Internationally Coordinated GABV CampaignTable of Contents TOC \o "1-3" \h \z \u What is the #BankingOnValues Campaign? PAGEREF _Toc334109311 \h 4What is the Campaign Guide? PAGEREF _Toc334109312 \h 6Campaign Strategy PAGEREF _Toc334109313 \h 7Measurement and Tracking PAGEREF _Toc334109314 \h 9Campaign Coordinators (Members) PAGEREF _Toc334109315 \h 11Common Language and Translation PAGEREF _Toc334109316 \h 12Project Timeline PAGEREF _Toc334109317 \h 14High-level Messaging PAGEREF _Toc334109318 \h 15Social Media Campaign PAGEREF _Toc334109319 \h 17Social Media Strategy PAGEREF _Toc334109320 \h 17Social Media High-level Messaging PAGEREF _Toc334109321 \h 19Members’/Partners’ Social Media Handles and URLs PAGEREF _Toc334109322 \h 20Social Media Integration for Channels and Events PAGEREF _Toc334109323 \h 26Social Media Collaboration with #WorldValuesDay PAGEREF _Toc334109324 \h 27Social Media Campaign Tools PAGEREF _Toc334109325 \h 30Content Ideas and Sample Messaging PAGEREF _Toc334109326 \h 30Connecting With Other Movements (hashtags, activists, journalists etc.) PAGEREF _Toc334109327 \h 38Social Media Advertising Features PAGEREF _Toc334109328 \h 47Social Media Banners and Shareable Graphics PAGEREF _Toc334109329 \h 48Tips on Engaging Co-Workers in Social Media Campaigns PAGEREF _Toc334109330 \h 55Offline Events and Webcast Tools PAGEREF _Toc334109331 \h 56Local Events PAGEREF _Toc334109332 \h 56Event Ideas PAGEREF _Toc334109333 \h 57Sample Webcast Outline PAGEREF _Toc334109334 \h 58Activating Co-workers, Clients, Partners PAGEREF _Toc334109335 \h 61CEO Call-To-Action Email: Clients/Partners PAGEREF _Toc334109336 \h 61CEO Call-To-Action Email: Co-Workers PAGEREF _Toc334109337 \h 62CEO Call-To-Action Video Script PAGEREF _Toc334109338 \h 64Sample Press Release PAGEREF _Toc334109339 \h 65Sample Website Content PAGEREF _Toc334109340 \h 67GABV Videos, Communications Tool Kit, Guide, Graphics and URLs PAGEREF _Toc334109341 \h 70GABV Videos PAGEREF _Toc334109342 \h 70GABV Communications Tool Kit PAGEREF _Toc334109343 \h 71Guide and Graphics PAGEREF _Toc334109344 \h 72GABV URLs PAGEREF _Toc334109345 \h 72Other Useful Resources PAGEREF _Toc334109346 \h 74Quick Facts PAGEREF _Toc334109347 \h 74Why The GABV Is Important To Your Organisation and Why You’re Important To Us PAGEREF _Toc334109348 \h 74What CEOs Have to Say PAGEREF _Toc334109349 \h 75Why Is Any of This Important? PAGEREF _Toc334109350 \h 75Proof That There’s Profit and Positive Impact in Values-based Banking PAGEREF _Toc334109351 \h 76Principles of Sustainable Banking PAGEREF _Toc334109352 \h 76What is the #BankingOnValues Campaign?On October 20 we’re calling on all members to join the third international #BankingOnValues campaign. The initiative is led by the GABV and developed for our members, partners and new audiences. We’re asking all members, partners and co-workers actively involved in the Alliance, like CEOs, programme participants and experts in our Communities of Practice (CofP) to lead and actively contribute to the campaign locally. By collaborating on one topic, with one voice, on one day, we can amplify this movement to our new target audiences and keep current stakeholders engaged.Public Initiative#BankingOnValues is a public initiative and it invites all members, partners, and stakeholders to get involved in celebrating the growing, global values-based banking movement that is creating positive change in the world’s banking system, and driving positive economic, social and environmental impact by influencing how banks and banking cooperatives serve human needs and the real economy.Positive CollaborationThe #BankingOnValues campaign, which began in 2014, calls for positive collaborative action through our members and partners with one message, and one voice on one day. Most members and partners also run activities throughout the month of October e.g. presentations, events, open-houses, webcasts, social media etc. Every year we leave the campaign flexible allowing you to tailor the guide and assets to suit your needs. We always ask that on social media you use the hashtag?#BankingOnValues, so that we can track reach and adjust social media spend.In 2016, we’d like to take a significant step in building the #BankingOnValues movement by making it a campaign of the people, and we believe that lift is possible with strategic social media activity engaging a broader audience base. The GABV has assigned a marketing budget and tendered for an agency to assist with this goal. This social media push will be driven from the GABV Secretariat and its channels, with valued online and offline support from members/partners to increase profile. This year we will ask a new audience to share our content in order to increase awareness of the #BankingOnValues movement.Campaign GoalsRaise awareness of values-based banking among new audiences in the millennial generation. Create interest in values-based banking; that it EXISTS, is a GLOBAL MOVEMENT, an AGENT of social, economic and environmental CHANGE; among new audiences in the millennial generation. Build action in the movement; encourage new and existing audiences to share #BankingOnValues content across social media networks (Twitter, Facebook and LinkedIn and YouTube). Campaign TargetsLast year’s campaign resulted in:7200+ public social media posts creating over 10 million impressions;Media coverage surrounding values-based banking and #BankingOnValues on 229 websites; 4500 video views of Ralph, The Kid Banker;Three global webcasts attracting over 500 participants.This year, with your support, we’re aspiring to create a significant lift in all elements:10,000 public social media posts;15 million impressions;500 additional video views;Increase in social media subscribers on GABV Facebook and Twitter channels;Stakeholder involvement: why not set local targets for co-worker and customer engagement via events and/or social media, i.e.: 100 customers in attendance at information event.Next StepsWe’re collaborating with many of our GABV Marketing and Communications colleagues but we’d love to have ALL members and partners committing to support this member-led initiative. Please plan to activate your campaign communications from October 1, building-up to the campaign day on October 20, and running after the event until October 31.This campaign guide (instructions, project timeline, messages, graphics and tools) is distributed directly to our GABV Marketing and Communications CofP, so that we can begin the public campaign on October 1 to build momentum for October 20. If you are a CEO, programme participant or expert in our Communities of Practice (CofP) please connect with your local Marketing and Communications campaign coordinator and offer your support. What is the Campaign Guide?The guide is developed by the GABV with #BankingOnValues stories and content from across the Alliance and our members. It provides access to the tools, the strategy, participants, project timeline, offline and online engagement ideas, high-level messaging and other handy social media campaign elements like editable graphics and social media posts. All elements are listed in detail throughout the guide. Shortcut links are also here:#BankingOnValues Campaign graphicsA copy of this campaign guide plus finished and editable social media banners and shareable graphics are available at HYPERLINK "" \t "_blank" Password: bankingonvaluesGABV Communications Tool Kit Up to date GABV presentations, speaking points, media inserts, logos, corporate identity guidelines, video links and more, are available at toolsPassword: GABVtools 2016Campaign StrategyTo continue increasing awareness of the #BankingOnValues movement, 2016 activities will follow a ‘show and share’ strategy that targets the millennial audience. Your local stakeholders and target audiences may differ. Social media messaging published by the GABV (and with your support, members’ and partners’) channels will rely heavily on visuals that highlight the connection of how #BankingOnValues means Thinking People Before Profit. These posts will encourage millennials and members’/partners’ subscribers to share across multiple social media platforms.As the #BankingOnValues movement gains more followers and overall interest, our campaign ambitions grow too. To boost participation of local target audiences on social media platforms, please consider setting aside a small budget to help promote #BankingOnValues content. Even $100 spent on social media ads during October will boost impressions and help your stakeholders understand how your organisation is values-based and committed to better banking. With the number of social media users increasing each year, it’s more challenging for brand messaging to reach audiences. Platforms including Facebook, Twitter, Instagram and LinkedIn offer inexpensive ad tools that place messaging at the top of users’ news feeds. To get started, see the list of Social Media Advertising Features in the Campaign Tools section of this guide. The ThemeThe overall campaign theme this year is #BankingOnValues. The ‘show and share’ narrative will focus on two key messages: Money Changes Everything by #BankingOnValues;#BankingOnValues Means Thinking People Before Profit. As with past campaigns, we’re also happy to amplify complementary or translated hashtags, if this will create better lift for your activities. However, please use the common hashtag, #BankingOnValues, in all of your social media posts, so that we can track overall reach.The TacticsSocial media campaign driven by the GABV through members/partnersSupported by the GABV posting and responding to messages;Targeting millennial audiences passionate about change and a better world for their children;Networking with a list of activists, journalists, partners, and related hashtags, to cross-collaborate. For example, we’re collaborating with World Values Day on October 20 to mutually support and amplify messaging. See the Social Media Integration section of this guide for more information on how to participate;Inviting social media participants who posted #BankingOnValues messages in 2014 and 2015 to join again this year. Social media campaign activated by members/partners with co-workers, and clients To lead and support the theme, #BankingOnValues Means Thinking People Before Profit, with sample impact stories through show and share (social media messages). The GABV will provide sample posts and links, social media banners, and shareable graphics, so that you can implement a coordinated #BankingOnValues push during October. Public relations and mediaPublic relations and media relations activity surrounding this campaign is at your discretion. The GABV will issue a news release during October for global distribution, which you are welcome to edit and share locally. What else can you do locally to engage media? EventsEvery year a number of members and partners also decide to run local events, webcasts, presentations or Google Hangouts for co-workers, customers and relevant stakeholders during the month of October. Events are a great way of showcasing local examples of #BankingOnValues in action. Events can be designed to connect people and initiatives; increase networking; share stories, insights and tips for local businesses and organisations; and shine a light on how local communities and organisations are creating social, economic and enviromental impact with the support of values-based banking. See the Offline Events and Webcast Tools section for some inspiration! Measurement and TrackingIf we can’t measure it, we can’t master it! We need your help to track the success of this campaign. We will centrally manage the measurement of all PUBLIC social media references to the campaign keywords #BankingOnValues, including impressions and mentions from a qualitative and quantitative perspective. So ensuring your organisation consistently and continuously references #BankingOnValues, is very important!We are also asking you, after October 31, to provide a 2-3 page report on:Local events and social media activity by your organisation and co-workers from October 1-31. Your report should include things like:OrganisationList of social media channels your organisation used (including links)Follower statistics for these channels1-3 screenshots of the best contentAnalytics on the reach of your social media content based on likes, shares, retweets, etc.Co-workers, partners, new target audienceThe number of participants (if you have the ability to track this)1-3 screenshots of the best contentAnalytics on the reach of social media content based on likes, shares, retweets, number of followers, etc.Please forward your report to Linda.Ryan@ by November 7, 2016. 114300114300CAMPAIGN EXECUTION 00CAMPAIGN EXECUTION Campaign Coordinators (Members)Below you’ll find a list of Campaign Coordinators from across the Alliance, based on experts active in the GABV Marketing and Communications CofP. Why not connect with a colleague in your region to see if/how you can coordinate on a social media push or event (online/offline) for the #BankingOnValues campaign? Name BankCountryEmail1Fred KhonjeAffinity Credit UnionCanadafred.khonje@Affinitycu.ca2Barbara FelixAlternative Bank Schweiz (ABS)SwitzerlandBarbara.Felix@abs.ch3Andrew WolffAmalgamated BankUSAandrewwolff@4Brendan ReimerAssiniboine Credit UnionCanadaBReimer@assiniboine.mb.ca5Vianca AbreuBanco AdemiDominican Republicvabreu@.do6Chiara BannellaBanca EticaItalycbannella@7Patricia Candia BancoFieBoliviapatricia.candia@.bo8Jose Luis Zavala BancoSolBoliviajzavala@.bo9Avelina PérezBanco SolidarioEcuadoramperez@solidario.fin.ec10Jane KernBank AustraliaAustraliaJane.Kern@.au11Kamel HusseiniBank of PalestinePalestinekamel.husseini@12Andrea WalkerBeneficial State BankUSAawalker@13Zara Jabeen MahbubBRAC BankBangladeshzarajabeen.mahbub@14Miryan Farfán MujicaCaja ArequipaPerumfarfanm@cajaarequipa.pe15Allen AyebareCentenary bankUgandaAllen.Ayebare@centenarybank.co.ug16Gloria Nauden City First Bank of DCUSAgnauden@17Laurence MoretCredit CooperatifFrancelaurence.moret@credit-cooperatif.coop18Jannike ?stervoldCultura BankNorwayjoe@cultura.no19Kauser DadEcology Building SocietyUnited Kingdomkdad@ecology.co.uk20Kristoffer Lüthi EkobankenSwedenkristoffer.luthi@ekobanken.se21Brian LongFirst Green BankUSABlong@22Hildegard Backhaus VinkFreie GemeinschaftsbankSwitzerlandHildegard.Backhaus@gemeinschaftsbank.ch23Christian EichbauerGLS BankGermanychristian.eichbauer@gls.de24Kunle ShittuLAPO Microfinance BankNigeriakunle.shittu@lapo-25Karl JohnsenMerkur BankDenmarkkjo@merkur.dk26Stephanie MeadeNew Resource BankUSAsmeade@27Ghalay PoojaNMB BankNepalpooja.ghalay@.np28Dani Godinez SAC Apoyo IntegralEl Salvadordani.godinez@.sv29Nathan PittmanSouthern BancorpUSANathan.Pittman@30Jeanette GeisbauerSunrise BanksUSAjeanette.geisbauer@31FareedAshraf ChaudryThe First MicroFinanceBank - AfghanistanAfghanistanfareed.ashraf@.af32James Niven Triodos BankThe Netherlandsjames.niven@triodos.nl33Yvonne GarandVermont State Employees Credit Union (VSECU)USAygarand@34Kelly Mcneill-SproxtonVancityCanadaKelly_Mcneill-Sproxton@35Dario ColmanVision BancoParaguaydcolman@36Tsevegjav GumenjavXAC BankMongoliatsevegjav.g@xacleasing.mnCommon Language and TranslationMaterials for the campaign are provided in the operational language of the GABV: English. We suggest the core message, #BankingOnValues, remains in English, especially from a social media perspective, so that we build a foundation for a common conversation over a three-year period, and so that participants see global momentum. Campaign graphics will also be provided in template form (.eps/.psd) to allow you to edit and translate local messages for local audiences. Feel free to also use a complementary hashtag to suit your market or language requirements. Please submit any translated hashtags to Linda Ryan, Linda.Ryan@, by September 30, 2016. To boost participation in Latin America, this campaign guide is also available in Spanish.Project Timeline?Jun.Jul.Aug.Sep.Oct.Nov.Dec.#BankingOnValues Day and Month?confirmed as Oct. 20, 2016******GABV’s campaign?agency announced: Moonraker PR. Budget of $10,000 CAD assigned for design, campaign guide, assets development, and social media spend.*#BankingOnValues campaign theme developed:?‘#BankingOnValues means…Thinking People Before Profit or Money Changes Everything’. Coordinated focus in the 2016 campaign calls for global support of the social media campaign, with local events or webcasts at your discretion.*#BankingOnValues campaign guide and graphics distributed to all members/partners. Feel free to use all assets that work for you. Feel free to tailor any asset to also meet your needs!*GABV updates online channels (internal/external) in preparation for campaign. Members/partners asked to do the same.**Members/partners requested to begin internal communications to promote the campaign?and celebrate how co-workers help power this growing, global, movement. You’ll find generic tools now at tools (Password: GABVtools2016). The campaign guide will also provide campaign-specific tools in September. **Members/partners asked to confirm with the GABV any events or webcasts happening locally in support of the campaign during October, by Sept. 30. We’d like to help you profile them online!*Members/partners begin posting/liking/sharing social media messages using #BankingOnValues. Oct. 1-31. Campaign day: October 20*Members/partners and the GABV investigates and manages local earned media opportunities promoting #BankingOnValues, its impact, its potential etc.*Campaign ‘prompt’ emails containing sample social media messages, graphics and calls-to-action to be distributed by GABV to members/partners weekly during October. Making your social media campaign easy to implement! *Members/partners requested to compile social media and events/webcasts activity reports, and send to the GABV. Maximum 2-3 pages!*GABV produces report on campaign and distributes to members/partners.*Members/partners asked to consider committing to posting social media messages using #BankingOnValues as least once per week from December.*Members/partners invited to use the GABV Communications Tool Kit to include #BankingOnValues mentions (the benefits of being part of a global alliance and movement) in speeches, PR, collateral, channels, internal training etc. from December. tools (Password: GABVtools2016)*High-level MessagingCore MessageThe core campaign message is #BankingOnValues. It should appear in all messages associated with campaign materials whether online through social media or offline through engagement events.Message PerspectivesUse I Am when encouraging co-workers (or other audiences) to share a message publicly through personal social media channels. This will help humanise the message making it more authentic and interesting, and it will help reinforce the human aspect of values-based banking. Omit I Am when publishing from a corporate perspective.Core Message PositioningThe 2016 #BankingOnValues campaign is expanding to focus on new audiences, i.e. those who currently bank at non-GABV financial institutions, and GABV members, partners and related stakeholders sharing #BankingOnValues stories. Social media will amplify the Thinking People Before Profit and Money Changes Everything messages. This will be done using the calls-to-action specific to each social media platform including:Facebook: Like /Share;Twitter: Retweet, Quote;LinkedIn: Like/Share.Visual elements will guide the use of the #BankingOnValues core message. Approaches outlined below help illustrate how the core message can be used. Feel free to edit. Sample social media messages are outlined in the Campaign Tools section of this document. Did you know? Gets new audiences thinking about where and how they bank. This approach raises awareness of how money changes everything and explains why #BankingOnValues means Thinking People Before Profit. This is what #BankingOnValues looks like. Tell your friends. Sharing on-the-ground examples (videos, images, stories, links, customer testimonials) and cases of how your organisation and other values-based banks or banking cooperatives create environmental, social, and economic impact.You can make the change: Share and inspire your network with key messages (Money Changes Everything, Thinking People Before Profit).ImportantMessages can be words, photos, cartoons, word collage images, infographics, videos etc. In fact, a combination is best. Think globally, act locally. Share stories, facts and visuals about how you organisation is #BankingOnValues and how it supports economic, social and environmental impact. Ask your members, partners and co-workers to support and amplify the #BankingOnValues movement and online/offline. This will add to a global social media conversation. Weaving the hashtag and core messages into everything you do is critical.Think lowest common denominator. Probably the most restrictive social media channel is Twitter, especially with the 140-character limit. Write for this limit leaving enough space for your handle (organisation name) and the campaign hashtag #BankingOnValues.Social Media CampaignSocial Media StrategyCommunications ObjectivesRaise awareness of values-based banking by showing what it looks like through visuals, videos, stories, testimonials etc. This humanises it; highlights the PEOPLE behind it, and how it helps communities. Create interest in values-based banking; that it EXISTS, is a GLOBAL MOVEMENT, an AGENT of social, economic and environmental CHANGE. #BankingOnValues is Thinking People Before Profit. Encourage spreading messages with a call-to-action to SHARE social media graphics and messages.Potential AudiencesMillennial audiences Young Parents: Based on research the strongest target audience outside of GABV members is young millennial parents. Statistics show 60% of people do not change the bank their parents set up for them. This means young parents who are thinking of setting up their children’s first bank account are our strongest audience. Entering College: Statistics show those that are considering changing banks will do so upon entering college or during their first years of college. This makes young college-age millennials our second strongest audience.In crisis | Moving, Divorce or Job Change: Further statistics show the other reason for changing banks is due to a life crisis, from moving, divorce or a change in employment. This makes millennials in crisis our next best audience.Existing stakeholders2015 participants (social media)42,000 Alliance co-workers that power the values-based banking movement, members, and partners24 million Alliance customers of GABV membersPartnersPublicSocial Media StrategyBuild consistency through coordinated effort. This will consist of posts by:The GABVGABV members and partnersGABV members’/partners’ co-workersGABV and members’/partners’ stakeholders (internal and external)—think of ways to engage them in your campaign.Millennial audience sharing #BankingOnValues postsTimeStarting on October 1 and running right through to October 31, with a concentrated push on October 20. Post-campaign messages will also roll out featuring the best shareable social media content. Campaign Messages#BankingOnValues Money Changes EverythingThinking People Before ProfitCampaign ActionShare stories, facts and visuals on why and how #BankingOnValues is Thinking People Before Profit JoinShareParticipate Local Events and WebcastsUse the common campaign theme to engage co-workers, members, and partners. Help generate local awareness, interest and social media activity by providing event-based selfie (photo) opportunities, interactive Q&A etc. to bring offline activity online. Please also consider how you can bring elements or your full event online by webcasting it. See the Offline Events and Webcast Tools sections for some inspiration! Social Media High-level MessagingLet’s build upon the existing conversation, #BankingOnValues, from 1 October, or sooner. Since the campaign last year, the GABV has been posting regularly using #BankingOnValues and more of you are starting to do so. This combined effort has resulted in 3,420 mentions for a total of 5,561,000 impressions since the last campaign! In terms of the October campaign, why not: Share and retweet existing #BankingOnValues conversations/content Create and share new initiatives, stories, content Get co-workers involved in the #BankingOnValues conversation prior to October 20. Sample social media messages are available in the Campaign Tools section of this document. Members’/Partners’ Social Media Handles and URLsStarting October 1, please help us leverage the content and activity on your social media channels. Share, post, comment, like and re-share. Here's a list of GABV members’ and partners’ social media channels. Be inspired by what others are posting! To find out more about your fellow members (banks and supporting partners), the countries they are headquartered in and their customer impact stories go to? Credit Union Bank Schweiz? Bank Credit Union Ademi Etica Solidario Australia of Palestine State Bank Bank Arequipa Bank First Bank of DC Cooperatif Bank Building Society Green Bank Gemeinschaftsbank Bank Microfinance Bank Bank Resource Bank Bank Apoyo Integral Bancorp Banks MicroFinanceBank - Afghanistan Bank Bank - continued Triodos bank sitestriodos.nltriodos.betriodos.deVermont State Employees Credit Union (VSECU) Banco Bank PartnersAga Khan Microfinance Agency (AKAM) Lab (Europe)? Finance Forum Media Integration for Channels and EventsDashboardsAmplifying #BankingOnValues content is much easier when you monitor social media activity within one dashboard. You can see where conversations are happening, and log into your channels to share social media mentions. You might already be using a social media management tool like Hootsuite. It’s a good idea to have a couple of dashboards to ensure that no messages are missed. Aggregating Hashtag ConversationsWe’ve sourced a solution from that provides you with HTML code to integrate into a campaign page on your web site, or a presentation at an event. The solution works by using hashtags to search for and collect public social media content within seconds of being posted to networks like Twitter, Facebook and Instagram. By inserting the code into your campaign web page, you can showcase the #BankingOnValues real-time social media conversations. Hashtag Code<iframe src="//commerce/gallery/21104?context=iframe" width="100%" height="800" frameborder="0"></iframe>Creating an Online Home for Your ContentPlease do the following:Create a campaign page on your web site;Insert this code into your campaign page;Promote this real-time snapshot of the social media #BankingOnValues conversation to clients, members, and partners.Social Media Collaboration with #WorldValuesDay#BankingOnValues Day and #WorldValuesDay CollaborationThis year the GABV was approached by the UK Values Alliance with a request to collaborate on social media for a coordinated World Values Day during October 20. The campaign theme complements the goals of the #BankingOnValues campaign, so we said yes! We have also worked a financial services theme into a series of #WorldValuesDay initiatives, which will include liking, sharing and retweeting social media content, possibly participating in an online Financial Services Values survey, and a Financial Services Jam (webcast).?As the collaboration unfolds, we will share more information with you. Why not consider sharing the concept and social media hashtag on October 20 too? It could help give your #BankingOnValues initiatives an added boost. Or you could consider a local collaboration with a values-based partner or advocacy organisation in your region or sector.?About #WorldValuesDayThe objective of the day is to raise and deepen the awareness and practice of values all around the world. We hope that by joining together to speak up for values-based organisations and initiatives from around the world, we will raise better awareness of this growing, global appetite for positive change. Together we are stronger.?Learn more about #WorldValuesDay at valuesalliance.co.uk?Campaign Hashtag#WorldValuesDaySocial SitesValuesDay??ValuesDay?ValuesDayinfo@See a list of social media messaging to support #WorldValuesDay in Campaign Tools. 266700266700CAMPAIGN TOOLS 00CAMPAIGN TOOLS Social Media Campaign ToolsContent Ideas and Sample MessagingThe core messaging of this social media campaign is #BankingOnValues. This year, the central focus will be to convey visual examples of how values-based banking creates positive economic, social and environmental impact.Please remember to:Use visual content when possible (visual content is engaging and transcends language barriers).The GABV will provide social media banners and shareable graphics for you to use;Reuse and reach out to participants that interacted with you during your 2014 and 2015 #BankingOnValues initiatives;Develop content and/or use the sample social media messaging to emphasise the economic, social and environmental impact supported by values-based banking;Share content that highlights why and how #BankingOnValues means Thinking People Before Profit. Money Changes Everything is another key message you can use. The more we humanise values-based banking, the more successful the campaign will be. Sample Messages: Top 105 The message variations are endless and can differ depending on the sharer, region, context etc. To get you started, we’ve drafted some samples that speak to the communications objectives of the campaign. Each English message meets the 140 character limit set by Twitter, probably the most restrictive social media channel (in terms of character count). Feel free to edit the messages, create your own, or change the links. Millennial Messaging#Kids copy their parents' banking behaviours. #bankingonvalues = a positive environmental impact. provides opportunities and new lives for the less fortunate. your change ($€?) #bethechange and choose #bankingonvalues for a better global future. your money #sociallyconscious? When you choose #bankingonvalues it is putting good money to GOOD work. banking style will your #kids inherit? When you’re #bankingonvalues you build a better world. is a global movement. 36 banks, 24 million customers & $110 billion creating positive change. #BankingOnValues is a global movement. 42,000 co-workers & 24 million people making good money by putting $ to good. #BankingOnValues = better future. #Impinv in economic, social & environmental change. . Watch Am #BankingOnValues 2 create a better future 4 my family. Where I bank has a positive impact. Watch puts People First. Banking can make you good money by putting money to good. How do u build ur wealth & ur community? I Am #BankingOnValues because it makes money work harder. #impinv #BankingOnValues builds a better world. Money is power, where you bank matters. . Watch u know where ur money sleeps at night? I am #BankingOnValues; I care how my money is used by my bank. There’s power in ur pocket. Where u choose to bank matters. I am #BankingOnValues . Watch ur money 2 build wealth & community? Where u bank matters. I Am #BankingOnValues . Watch creates positive economic, social and environmental impact. Good 4 me & my community. Did you know #BankingOnValues puts the power back in your pocket? Watch and learn Money isn’t’ good or bad; what we do with it can be heroic! I choose #BankingOnValues. Watch You have a choice. I am #BankingOnValues to make my money work for me & my community. #Different banking. Do you believe in a positive money movement? #BankingOnValues makes good money by putting money 2 good. I’m making big change with small transactions. I choose a values-based bank. #BankingOnValues Do u choose #BankingOnValues? I say yes 2 economic, social & environmental impact. Watch . I Am #BankingOnValues 2 change finance. I choose a #different bank. Good for me & my community. Are you? I’m proud to be one of 42,000 co-workers powering a global movement. Positive banking = #BankingOnValues. People First? My bank puts people b4 profit. Watch. Positive #Impinv #BankingOnValues GABV: Members’ Impact StoriesPeru’s @cajaarequipa is #BankingOnValues by helping entrepreneurs succeed with a ‘Preventing Accidents’ programme ’s Freie Gemeinschaftsbank (Switzerland) is #BankingOnValues by supporting the Rudolf Steiner School Movement ’s @bcosolidario is #BankingOnValues by putting micro-entrepreneurs first The First MicroFinance Bank Afghanistan is #BankingOnValues ; supporting #equality & entrepreneurs ’s @lapo_mfb is #BankingOnValues ; supporting skills acquisition & the local economy ’s @BankOfPalestine is #BankingOnValues by investing in youth innovation Republic’s @bancoademi is #BankingOnValues ; creating opportunities for micro #entrepreneurs ’s @AmalgamatedBank is #BankingOnValues with the #RaiseTheWage campaign HYPERLINK "" ’s @ VSECU is #BankingonValues ; creating a clean energy ecosystem Nepal’s @nmbmicrofinance is #BankingOnValues ; accelerating growth in solar power ’s @Affinity_CU is #BankingOnValues ; working with Saskatoon youth on financial literacy Canada’s @MyAssiniboine is #BankingOnValues ; working with immigrants to revolutionise university food USA’s @NewResourceBank is #BankingOnValues ; building relationships to help local businesses flourish USA’s @BeneficialState is #BankingOnValues by supporting food providers find #RenewableEnergy HYPERLINK "" USA’s @SunriseBanks is #BankingOnValues by financing housing for vulnerable adults in Minneapolis HYPERLINK "" #Food. @FirstGREENBank is #BankingOnValues by financing local, sustainable agriculture in Florida Bolivia. @BancoSol is #BankingOnValues by providing business advice to micro-entrepreneurs SAC Apoyo Integral is #BankingOnValues by supporting small business growth in El Salvador BancoFie is #BankingOnValues by supporting small organic farmers in Bolivia Alternative Bank Switzerland is #BankingOnValues ; empowering women with disabilities through employment Italy. @bancaetica is #BankingOnValues by partnering to provide opportunities to vulnerable adults #France @credit_coop is #BankingOnValues by partnering with Group SOS. #impinv in 40+ social enterprises #Norway @CulturaBank is #BankingOnValues by financing ecological food distributors #Denmark . Merkur Coop Bank is #BankingOnValues by connecting clients with resources & skills #Germany . @glsbank is #BankingOnValues by bringing childhood education closer to nature Social #investment. @TriodosUK is #BankingOnValues by helping clients connect ex-offenders with jobs Environmental #investment . @CentenaryBank is #BankingOnValues by supporting tea growers in Uganda Energy #investment. @XacBank is #BankingOnValues ; making homes more energy efficient in Ulaanbaatar Economic #investment . BRAC Bank is #BankingOnValues by supporting SMEs in Bangladesh HYPERLINK "" @BRACworldSocial #investment. @bankaust is #BankingOnValues ; financing homes for survivors of domestic abuse Community #investment . @EcologyBS (UK) is #BankingOnValues by supporting communities develop affordable homes Environmental #investment . @Vancity is #BankingOnValues by supporting zero-waste recycling in Vancouver Environmental #investment. @_Ekobanken is #BankingOnValues by supporting organic & biodynamic dairy farms #Sweden Social #investment . @CityFirstBankDC is #BankingOnValues by financing high impact community facilities. #USA Economic #investment . @SouthernBancorp is #BankingOnValues by supporting #smallbusiness in rural America Social media messaging to support #WorldValuesDay Collaboration! #BankingOnValues joins #WorldValuesDay on Oct. 20 to celebrate 'Thinking People Before Profit' saving? Teach them to spend some, save some and share some by #BankingOnValues this #WorldValuesDay do you put your money? Invest in People, Planet & Places on #WorldValuesDay. Choose #BankingOnValues ? Is your bank #BankingOnValues ? Think differently this #WorldValuesDay . Find a better bank Makers (CEO video interviews on why #BankingOnValues)#ChangeMaker #BankingOnValues interview with Beltrán Macchi, President @visionbanco (Paraguay) #ChangeMaker #BankingOnValues interview with Upendra Poudyal, CEO @nmbmicrofinance (Nepal) #ChangeMaker #BankingOnValues interview with Tamara Vrooman, President @Vancity (Canada) #ChangeMaker #BankingOnValues interview with Rumee Ali, former Chair @bkash Ltd. (Bangladesh) #ChangeMaker #BankingOnValues interview with Laurie J Spengler, CEO @encludeholding #ChangeMaker #BankingOnValues interview with Jean-Louis Bancel, Président @credit_coop_ #Changemaker BankingOnValues interview with James Vaccaro, Director @Triodos (Europe) #BankingOnValues interview with Elijah Osadebamwen, Director, Operations @lapo_mfb (Nigeria) #ChangeMaker #BankingOnValues interview with Damien Walsh @bankaust (Australia) #ChangeMaker #BankingOnValues interview with Darrin Williams, CEO @southernbancorp (USA) #BankingOnValues interview with Bold Magvan, CEO @xacbank (Mongolia) #ChangeMaker #BankingOnValues interview with Andrés Urquidi, GM @ Banco FIE (Bolivia) Building #BankingOnValues (shining a light on the values-based banking and investment movement)LISTEN! Can Banking Have a Social Conscience? The Building #BankingOnValues radio show.? is Feminine Banking? Lobbying For Change.?The Building #BankingOnValues radio show.?? Research Influence Organisational Change in Banking??The Building #BankingOnValues radio show.? Investment Banking Have a Heart??The Building #BankingOnValues radio show.? Banking Build Financial Inclusion??The Building #BankingOnValues radio show.? Banking Go Beyond The Balance Sheet??The Building #BankingOnValues radio show.? Can We Change?Banking For The Better??The Building #BankingOnValues radio show.?! Can Money Be Put To Good Use? . The Building #BankingOnValues radio show.?@VoiceAmBusiness ?LISTEN! Investment And An Equitable Economy . The Building #BankingOnValues radio show.?@VoiceAmBusinessLISTEN! Building Strong Islamic and European Economies? The Building #BankingOnValues radio show.?@VoiceAmBusinessLISTEN! Heretics And The Global Financial Divide . The Building #BankingOnValues radio show. @VoiceAmBusinessLISTEN! What Is Solidarity Banking? #Building BankingOnValues radio show.?@VoiceAmBusinessLISTEN! Creating Social Justice In Banking? #Building BankingOnValues radio show.?@VoiceAmBusinessArmchair activist? Join and share the world’s first radio show on Building #BankingOnValues.? maker? Join and share the world’s first radio show on Building #BankingOnValues.?. Join and share the world’s first radio show on Building #BankingOnValues.? Similar MovementsIs access to banking a #HumanRights issue? Invest in social change. Choose #BankingOnValues.Can banking be #FairTrade? Invest in economic change. #BankingOnValues What if banks #Divest from industries that harm our planet? Invest in environmental change. Choose #BankingOnValues. Invest in environmental change. #Divest and #KeepItInTheGround. Choose #BankingOnValues. Is #Microfinance a good investment? @bankingonvalues members change lives through #Microcredit. #BankingOnValues Where can you #MoveYourMoney to make a positive change? Try the @bankingonvalues member banks. #BankingOnValues Can banks be profitable while financing positive #SocialImpact? @bankingonvalues proves it is possible. #BankingOnValues How will #ClimateChange impact you and your community? What can you do? Choose #BankingOnValues. #MoveYourMoney Can today’s banks help build a #NewEconomy? Choose #BankingOnValues. What does it look like when banking and #sustainability go hand-in-hand? Choose #BankingOnValues eZine (building audiences)Want some positive news for a change? Get the #BankingOnValues eZine. Subscribe now? Insights, tips & initiatives about changing banking for the better. Get the #BankingOnValues eZine now a banking #ChangeMaker. Read about the movers and shakers of the growing, global #BankingOnValues movement. With Other Movements (hashtags, activists, journalists etc.)During this campaign we will connect with change makers and influential voices that speak to the millennial audiences. These influencers are often bloggers who write about family, green lifestyles, progressive food trends and socially conscious issues. We will also connect with influencers that explore ethical finance, banking and values-based banking fields to try to engage them in the #BankingOnValues conversation. Below is a list of journalists, activists, and bloggers you can engage with too. We’ve identified some of their social media handles but these contacts may also be active on other channels as well. Feel free to add to or edit the social media connections you engage with. You can contact these influencers in several ways to ask them for their support of the #BankingOnValues campaign including:On social media:On Twitter: follow them and mention their handle in a tweet, e.g.:@Influencer Help us increase awareness about #BankingOnValues by sharing our global stories with your readers! Pls retweet. On Facebook: Like their page and send them a message:We’re both interested in how money changes everything through sustainable financing. Our global stories on how #BankingOnValues means Thinking People Before Profit might inspire your community and readers. We appreciate your support and invite you to share our messaging on Facebook and other social media channels. Thank you for considering.Via email or website contact form:Send an email or a message on a contact form combining the Facebook message and including content from the sample campaign news release in this guide. Sustainable Finance InfluencersNameDescriptionFacebookTwitterBusiness GreenThe UK's leading website for green business news and analysis. @Businessgreen3,000 followers@businessgreen55k followersSustainable BusinessThe global voice for cutting edge sustainability comment, debate and expert insight.@Guardiansustainablebusiness8,041 followers@GuardianSustBiz137k followersClimate DeskA journalistic collaboration dedicated to exploring the impact—human, environmental, economic, and political—of a changing climate.@theclimatedesk13,584 followers@climatedesk101k followersDevexDevex is the media platform for the global development community. ‘A social enterprise, we connect and inform 600,000+ development, health, humanitarian, and sustainability professionals through news, business intelligence, and funding & career opportunities so you can do more good for more people.’@devex11,625 followers@devex61.3k followersNextCity‘We are a nonprofit organization with a mission to inspire social, economic and environmental change in cities through journalism and events around the world.’@nextcityorg21,793 followers@nextcityorg84.3k followersSocial Enterprise ‘We are the national body for social enterprise. Social enterprises are businesses with a social or environmental mission. When they profit, society profits.’@social-enterprise-UK4089 followers@SocialEnt_UK43.8k followersNEFNew Economics Foundation (NEF) is the UK's leading think tank promoting social, economic and environmental justice. ‘Our aim is to transform the economy so that it works for people and the planet.’@neweconomics14,200 followers@NEF54k followersNew Economy CoalitionBuilding an economy that's restorative to people and the planet.@neweconomycoalition52,154 followers@neweconomics14.1k followersGreenBizGreenBiz advances the opportunities at the intersection of business, technology and sustainability. Through its websites, events, peer-to-peer network and research, GreenBiz promotes the potential to drive transformation and accelerate progress — within companies, industries and in the very nature of business.@greenbiz12,824 followers@GreenBiz86.4k followersJohn MakowerFounder of , award-winning journalist, bestselling author, global speaker on sustainable business and clean technology.@makower36.8k followersHuffpost GreenLatest news on energy, environment, animals and more.@HuffPostGreen412k followersBlueandGreen TomorrowSimplifying sustainability. How to invest sustainably, travel responsibly, spend ethically and use clean energy.@blueandgreentomorrow1885 followers@bluegreentweet7,573 followersSocialEarthA 3BL Media company. SocialEarth promotes social entrepreneurs, businesses, and ideas. ‘We cover news stories from green to microfinance, and almost everything in between.’@socialearth77921 followers@SocialEarth29.1k followersJustMeansThe leading online global community for #CSR #sustainability news. Content includes #energy #health #environment #socent #education.@justmeanscsr18,351 followers@Justmeans25.3k followersCSRWireThe latest #news, views and reports in #CSR and #sustainability.@csrwire13,463 followers@csrwire47.2k followersTriple PunditA globally-read online publication on CSR, social entrepreneurship, green jobs, and the triple bottom line in sustainable business.@triplepundit15,205 followers@triplepundit44.2 k followersLiveMintMint – Breaking news and analysis on Indian and world business, economy and politics. In-depth market reports, investment trends research, with a whole lot of art, leisure, books and culture thrown into the mix.@mint.live512, 263 followers@livemint894k followersB CorporationThe Official Twitter Feed of B Corporations, companies using the power of business to solve social and environmental problems #BtheChange@bcorporation48.4k followersWorld Values Alliance A collaborative group that is seeking to promote values in society.@UkValuesAlliance192 followers @ValuesUK537 followersPositive Money A movement for a fair, democratic and sustainable money system.@PositiveMoney60K+ followers @PositiveMoneyUK18.5KJUST CapitalUses the power of the markets to drive positive change on the issues Americans care most about.@justcapitalfoundation/522 Followers@justcapital_709 followers General Banking InfluencersNameTwitter HandleDescriptionWorld Bank@WorldBankThe official World Bank Twitter feed. The World Bank's mission is to fight poverty with passion and professionalism for lasting results. Washington, DC. 1.96 million followersNaomi Klein@NaomiAKleinCanadian author and activist. Known for her books criticising global corporate capitalism and raising awareness about the climate crisis.340,000 followers`Elizabeth Warren@elizabethforma@SenWarrenUS Senator from Massachusetts. Known for being a champion of US banking reform.684,000 followers for @elizabethforma887,000 followers for @SenWarrenMathew Bishop@mattbishLongtime writer and editor at The Economist; co-author The Road From Ruin, Philanthrocapitalism.58,100 followersZoe Williams@zoesqwilliamsColumnist for the Guardian. Writes about banking and money, among other topics. 55,200 followers Martin Wolf@martinwolf_An automated feed of Financial Times content by Martin Wolf, Chief Economics Commentator at the Financial Times.34,400 followers Global Impact Investing Network@theGIIN The Global Impact Investing Network is a non-profit organisation dedicated to increasing the scale and effectiveness of impact investing. 21,700 followersPositive Money@PositiveMoneyUKA movement to democratise money and banking so that it works FOR society and not against it.18,600 followersGillian Tett@gilliantettUS Managing Editor of the Financial Times, Author of, SILO EFFECT . 18,400 followersInternational Cooperative Alliance@icacoopAn independent, non-governmental association that unites, represents and serves co-operatives worldwide. 9,032 followersFinance Innovation Lab@TheFinanceLab#systemschange project empowering positive disruptors in the financial system. Building a #community of system changers. London. 8.242 followers Finance Watch@forfinancewatchNon-government organisation dedicated to making finance work for the good of society. Newsletter followersBetter Markets@BettermarketsBetter Markets is a non-profit, non-partisan, and independent organisation working to build a more secure financial system for all Americans. Washington, DC. 5,765 followersSustainalytics@SustainalyticsSustainalytics is a global environmental, social and governance (ESG) research and analysis firm with 20 years of experience in Responsible Investment. Global. 5,574 followersGretchen Morgenson @gmorgensonBusiness reporter, The New York Times; co-author NYT bestseller, Reckless Endangerment. 4,258 followersCapital Institute@CapInstitute Non-partisan, transdisciplinary collaborative tweeting on how to build a more just, regenerative & sustainable economy. 3,099 followersFMO Development Bank@FMO_developmentFMO is a Dutch Development Finance Company. Involved in development banking, entrepreneurship, emerging economies, finance, development, and sustainability. The Hague, The Netherlands. fmo.nl 3.315 followersAspen Network of Development Entrepreneurs@AspenANDEThe Aspen Network of Development Entrepreneurs is a global network of organisations that propels entrepreneurship in emerging markets. 14,500 followersThe Next System Project@TheNextSystem@GarAlperovitzA multi-year initiative to re-think ways to address systemic challenges in the US. Gar Alperovitz, co-chair.3.597 + followersDavid Bank@davidbank Mostly tweets from @ImpactAlpha: Investment News for a Sustainable Edge. Formerly of , Wall Street Journal, San Jose Mercury News. 961 followersMotivaction@MartijnLampertHYPERLINK "C:\\Motivacion_" Research Director, speaker & author @MotivactionInt. Leading Glocalities: Values, target group & trend research in 20 countries. 624 followersSustainable Finance Lab@SusFinLab Research to make banking sustainable and future proof! #euro #dollar #bitcoin #fintech #blockchain? Triodos Bank is a founder of Sustainable Finance Lab. 345 FollowersCommunity Development Bankers Association@CDBankersThe national trade association of community development banks. The voice and champion of banks with a mission to serve low and moderate income communities. Washington, D.C. 297 followersInfluencers Featured In the GABV/VoiceAmerica Radio SeriesLinda Ryan, GABV ?@VoiceAmBusiness?Voice America Business ChannelDavid Korslund, GABV Marcos Eguiguren, GABV Fullerton, Capital Institute, USA van Goor, Regulatory Communication, The Netherlands Katrin Kaeufer, Presencing Institute, USA Reimer,?Assiniboine Credit Union, Canada Amaeshi,?University of Edinburgh, Scotland Vaccaro,?Triodos Bank, The Netherlands Crawford, MicroVest, USA Fripp,Aga Khan Agency for Microfinance,?Switzerland Anderson,?Vancity (Vancouver City Savings Credit Union), Canada@Vancity@wanderson1Tamara Vrooman,?Vancity, Canada Arterian Chang,?Capital Institute's Field Guide to Investing in a Regenerative Economy, USA@arterianchang?@CapInstituteOlaf Weber, University of Waterloo, Canada ?@UWaterlooDarrin Williams, Southern Bancorp, USA ?@repwilliams?Marloes Nicholls, Finance Innovation Lab and Meteos Futures, UK Walsh, Bank Australia, Australia Hampden-Turner, Author & Consultant, UK Spengler, Enclude, UK ?Jim Prouty, SFRE, Luxemburg Goud, RFI Foundation, UK Isabel La Moneda,?Global Hub for the Common Good, Spain Scott,?Alternative Finance Explorer, Author and Campaigner,?New Zealand ??Martijn Lampert,?Motivaction, The Netherlands Langendorff,?Crédit Coopératif, France Siciliano,?New Resource Bank, USA? Thomas,?Triodos Bank, UK ?@triodosKat Taylor, Beneficial State Bank, USA Townsend, USA have identified the Top 25 Related Hashtags that could be used to help engage audiences active in other movements. Examples of how these can be incorporated into tweets are listed in the Sample Messaging section above. Feel free to add to or edit the list. #Changemaker #Kids#Banking#Choice#WorldValuesDay (new initiative on October 20)#Investment #Accountability #HumanRights #FairTrade #ClimateChange #Sustainability #Impact #Banks #CSR #KeepItInTheGround #SocialImpact #ImpInv #Microfinance #RealEconomy #Divest #Microcredit #NewEconomy #PeopleFirst #MoveYourMoney #ImpactInvestment Tips on Engaging Co-WorkersSocial Media Advertising FeaturesCampaigns Tips on Engaging Co-Workers in Social media platforms offer inexpensive advertising options to increase the reach of your posts. These tools ensure your messages are placed on the top of social media users’ news feeds. Advanced targeting features allow you to define the intended audience interested in our topics. To learn more about this form of content marketing or to begin promoting your content, visit the helpful links below. FacebookTwitterInstagram LinkedIn Social Media Banners and Shareable GraphicsDigital assets have been created in English and Spanish for you to use in the campaign. These include: #BankingOnValues social media banners for LinkedIn, Twitter, Facebook, YouTube and email. They are available using the ‘people’ collage or the ‘flowers’ background. See samples on the next page.FLOWER BannersEmail HeaderFacebook BannerTwitter BannerYoutube BannerLinkedIn BannerCOLLAGE BannersEmail HeaderFacebook BannerTwitter BannerYoutube BannerLinkedIn BannerA range of shareable social media graphics for use as activation elements for social media are available in two versions based on the key messages (Money Changes Everything and Thinking People Before Profit). See some of the samples on the next page. Campaign Images (series of eight images to accompany social media posts)CommunityEntrepreneurKids Saving MoneySocial ImpactEnvironmental ProtectionSocietyFamilyEconomyGABV StatisticsSocial Media GraphicGABV Infographic (the Who, What and Why of the GABV)0-51625500Screen grabs from the ‘What Is Values -based Banking’ YouTube videoGABV WordleAll graphics are now available via the link below. Graphics are available in various file formats and your designer can edit some of the graphics’ layers in Photoshop. HYPERLINK "" \t "_blank" Password: bankingonvaluesTips on Engaging Co-Workers in Social Media CampaignsAlthough there are many reasons why social media campaigns fail, probably one of the biggest reasons for failure is the lack of top-to-bottom ‘buy-in’ from all co-workers.In some cases, the CEO thinks the idea is frivolousIn others, management has their doubts And in a large majority of organisations, co-workers have varied understanding of what social media is, what it does and how they can play a role in campaign success.Five actions any company, large or small, can take to achieve social media buy-in:Someone must take the lead;Educate via an event;Encourage employee action;Remind co-workers to switch their social media privacy settings to PUBLIC for their campaign related messages;Create regular social media campaign updates;Continue training and education.Read the full article here. Offline Events and Webcast ToolsLocal EventsAn event is one way to engage co-workers and the public as part this campaign. If you decide to host an event it can be as long or as short as you like. If you can’t hold an event in October or on October 20, please consider recording a webcast and releasing it online. Please advise Linda Ryan, Linda.Ryan@ by September 30 if you intend to do this.Possible Local Event Target AudiencesEvents can occur with all or some of our target audiences, including:GABV co-workers;GABV customers;GABV network partners;Other local relationships/organisations.Possible Local Event ThemesPlease consider how you can shape your offline engagement event, either totally or partially, around values-based banking. Including an element of this theme in your offline engagement event also provides you with an opportunity to fuel your organisation’s social media campaign by posting and sharing event photos, videos and insights. Beyond the common theme of #BankingOnValues please feel free to shape your event according to your activities, focus and resources. Possible Local Event ObjectivesDepending on whether your local offline engagement event speaks totally or partially to #BankingOnValues, your event objectives may differ slightly from the communications objectives outlined next. However, please use these objectives to help guide your event outline. Raise awareness of values-based banking to new audiences in the millennial generation. Create interest in values-based banking; that it EXISTS, is a GLOBAL MOVEMENT, an AGENT OF social, economic and environmental CHANGE to new audiences in the millennial generation. Build action in the movement; encourage audiences to share #BankingOnValues messaging across social media networks (Twitter, Facebook and LinkedIn). Event IdeasHere’s a list of event ideas that support the #BankingOnValues movement. Themed lunch and learn seriesGuest lecture/speaker event Themed photo competitionDragon’s Den type values-based business, social enterprise or community project funding competition. Or a triple bottom line (economic, social and environmental) business awardCustomer values-based business model fair/showcaseLocal customer or partner summit including keynote speakers/thought-leadersLocal in-branch/onsite customer product or service showcaseThemed pecha kucha (20 slides/20 seconds each) style presentationsTed Talks style video presentations on the future of values-based bankingInternal/external debate on whether values-based banking is a viable business modelWebinar or webinar series on related topics with some or all of your target audiencesCustomer Learning Journeys site-visits for co-workers, local media or other target audiences to allow them to experience how values-based banking does greater things with moneyVirtual project open house/meet your money eventAcademic symposium or university-based classes promoting values-based economics Idea jam: facilitated internal or external innovation idea generation sessions Banking hack: facilitated internal or external banking business process redesign sessionsAsk An Expert forum for relevant target audiences e.g. free advice dayPublic CEO interviews (meet & greet) to promote transparency and values-based banking Co-worker or customer video Vine-style interviews Flash mob e.g. Good Money Mob encouraging customers/members/clients to support local businesses and organisations.Sample Webcast OutlineIntroducing the #BankingOnValues Movement to Larger AudiencesConsider offering a webcast to raise awareness of values-based banking by humanising it; highlighting the people behind it, their passion, their vision, and why they’re involved;Engage co-workers across the GABV network by promoting awareness and discussion about issues related to values-based banking. If you are planning to run a webcast to add to this series please advise Linda Ryan, Linda.Ryan@ by September 30. If you haven’t thought yet about the event or webcast you can create for the campaign this year, here’s a sample approach for you to consider. Target Audiences (sample)GABV co-workers at the member banks;People working in the field of banking or finance and interested in banking with values;Millennials, students, policy-makers, and public curious about alternative approaches to banking.Panellists (sample)Your webcast can be tailored to your requirements and can have an internal (GABV co-worker) or external focus. You could also highlight the international diversity of the Alliance by introducing a variety of internal and external perspectives from banking professionals, journalists, professors, policy makers or activists. Delivering a range of viewpoints amongst the panellists, from high-level strategic thinking to on-the-ground experiential perspectives, will be engaging too. Logistics (sample)GABV Webcast RecommendationsDateOctober 20, 2016October 20 is the preferred day of the webcast.You could also pre-record an event or portion of an event and share the link to webcast the event on October 20. Please advise Linda Ryan TimeChoose a time relevant for your location and target audiencesPlease try to maximise time zones reachedDuration30-60 minutesWe recommend webcasts no longer than 60 minutesGeneral Format (sample)TimeSegmentContent5 mins.Introduction Moderator introduces herself, the panellists, and the topic35 mins.Moderated questionsPanellists questioned by the moderator10 mins.Audience questionsPanellists answer questions submitted/asked by audience10 mins.ConclusionConcluding remarks from panellists and moderatorWebcast Questions (sample)Basic FrameworkQ 1Open the discussion with a question that is broad, appeals to the general interest of the audience, and allows the panellist to organically steer the conversation toward the desired topic.Q 2Follow-up with another perspective on the same question.Q 3Bring in real world examples of the concepts or issues just discussed. Q 4Follow-up with a critical or deeper question.Q 5Focus on solidifying the argument with evidence or numerical proof.Q 6Bring in new real world examples of the concepts or issues that have been discussed.Q 7Open-up the floor to discussion, drawing on the topic of relating banks to client needs. Q 8Open the floor to discussion, drawing on the topic of relating banks to client needs.Q 9End with a short comment from everyone on a positive/future note.Interaction You can encourage audience participation in the webcast. This may take the form of:Taking questions from an in-person audience;Taking live questions from online viewers submitted via social media sites e.g. Twitter;Taking questions submitted prior to the event via social media sites.During the webcast, you can include a number of calls-to-action e.g. Join (eZine, LinkedIn, follow on social media);Share (a social media message or question);Participate?(in events/webcasts). Activating Co-workers, Clients, PartnersIn anticipation of the October 20 campaign, why not send out activation emails to co-workers, partners, and any other relevant group that you want to engage. In October we’ll send you very short weekly 'prompt’ emails packed with ready-made sample graphics, social media posts, content etc. Feel free to use the GABV emails to forward to your stakeholders or edit them to suit your local needs!CEO Call-To-Action Email: Clients/Partners<Insert Greeting>Join us on October 20, 2016 for the third annual international #BankingOnValues campaign. #BankingOnValues is a public initiative and it invites all Global Alliance for Banking on Values members, partners, and customers to get involved in celebrating the growing, global values-based banking movement that is creating positive change in the world’s banking system, and driving positive economic, social and environmental impact by influencing how banks and banking cooperatives serve human needs and the real economy. Join <insert bank name> in becoming part of a global movement!When is it? The campaign will run throughout the entire month of October culminating in an international #BankingOnValues day on October 20. Where is it? There will be lots of social media activity to inspire new audiences and current members to share their hopes, dreams and experiences of values-based banking (also known as ethical banking, regenerative banking, and sustainable banking)!How do I get Involved? Join the global movement onlineFind us Like us on Follow us on Connect with us on . Share your stories of values-based banking using the hashtag #BankingOnValuesSend us a video, doodle, selfie, random thoughtShare a ready-made graphic <graphics hyperlinks to be created in Oct. by the GABV>Share the funny Ralph, The Kid Banker video – who explains how we are all bankers and where you put your money mattersShare ideas with family and friends about why #BankingOnValues is important.We are #BankingOnValues to create a better future. And we are proud to talk about it. Are you?CEO Call-To-Action Email: Co-WorkersThe following is a sample activation email from your CEO to co-workers. Feel free to use this template to encourage co-worker involvement in the 2016 campaign. Please secure the support of your CEO. Did you know <insert bank> is part of a growing global movement that you help power every day? On Thursday, October 20, we're adding <insert bank> voices to the #BankingOnValues?campaign. This campaign is the third international awareness campaign by the Global Alliance for Banking on Values (GABV); a network of 36 banks and banking cooperatives plus four strategic partners from Asia, Africa, Australia, Latin America, North America and Europe; serving 24 million customers; supported by 42,000 co-workers. As a member of the GABV, together we're leveraging $110 billion in assets by putting money to good through programmes, products and projects with an economic, social and environmental impact.When is it? The campaign will run throughout the entire month of October culminating in an international #BankingOnValues day on October 20. Where is it? There will be lots of social media activity to inspire new audiences and current members to share their hopes, dreams and experiences of values-based banking (also known as ethical banking, regenerative banking, and sustainable banking)! <If you are running a local event, insert details here too>How do I get Involved? Join the global movement onlineFind us Like us on Follow us on Connect with us on . Share your stories of values-based banking using the hashtag #BankingOnValuesSend us a video, doodle, selfie, random thoughtShare a ready-made graphic <graphics hyperlinks to be created in Oct. by the GABV>Share the funny Ralph, The Kid Banker video – who explains how we are all bankers and where you put your money mattersShare ideas with family and friends about why #BankingOnValues is importantWe are #BankingOnValues to create a better future. And we are proud that <insert organisation name> is helping to build a growing, global, positive money movement. Are you?CEO Call-To-Action Video ScriptThe following is a sample video script from your CEO to encourage co-worker participation in the campaign. Feel free to use this to produce an in-house 60-second video message from your CEO. What is the #BankingOnValues campaign?On Thursday, October 20, we're adding local voices to a growing, global movement through the #BankingOnValues?campaign. This campaign is the third international awareness campaign by the GABV; a network of 36 banks and banking cooperatives plus four strategic partners from Asia, Africa, Australia, Latin America, North America and Europe; serving 24 million customers; supported by 42,000 co-workers. Together we're leveraging $110 billion in assets by putting money to good through programmes, products and projects with an economic, social and environmental impact.The campaign inspires events, social media conversation and sharing of #BankingOnValues stories. Why should you care? This is a different kind of banking. Made possible when people choose banking on values. And it’s a growing, global, movement powered by passionate co-workers, just like you. But we need to spread the message in a personal and authentic way. How can you get involved? Be aware of <insert bank> involvement in the Global Alliance for Banking on Values.You’ll find lots of useful information at <insert local webpage>Help us add a <insert bank> voice to the third international social media campaign by joining the conversation using the hashtag #BankingOnValues. We will send you more details soon about how you can SHARE social media graphics and messages on October 20. We are #BankingOnValues to create a better future. And we are proud to talk about it. Are you? Sample Press ReleaseCan Banking Really Be Thinking People Before Profit?That’s a question <insert bank> and Global Alliance for Banking On Values (GABV) members from across the world will ask and answer on October 20, 2016, through regional public events and global social media initiatives. <insert bank> is proud to be part of a growing, global, values-based banking movement that our customers and partners help power every day. And during October, we're adding <insert bank> voices to the #BankingOnValues?campaign. #BankingOnValues is the third international awareness campaign by the GABV; an alliance of 36 values-based financial institutions and four strategic partners operating in countries across Asia, Africa, Australia, Latin America, North America and Europe. Collectively we serve more than 24 million customers, and we are supported by 42,000 co-workers. Together we leverage more than $110 billion in assets by putting money to good through programmes, products and projects with an economic, social and environmental impact. This is a different kind of banking. <Insert how the GABV mission fits with your mission> When is it? The campaign will run throughout the entire month of October culminating in an international #BankingOnValues day on October 20. Where is it? Everywhere! Online, in-person, at home, at work. There will be a series of online and offline opportunities to engage, ask questions, and share your thoughts, hopes, dreams and experiences of a better banking system, one that puts people before profit!How to get involved? Join the global movement onlineFind us Like us on Follow us on Connect with us on . Share stories of values-based banking using the hashtag #BankingOnValuesSend us a video, doodle, selfie, random thoughtShare a ready-made graphic <graphics hyperlinks to be created in Oct. by the GABV>Share the Ralph, the Kid Banker video that explains it allShare ideas with family and friends about why #BankingOnValues is important.Participate in our online and offline events<local event/webcast details to be inserted by you>#BankingOnValues is a campaign developed by the GABV in conjunction with members and partners from across the world. <Insert quote from CEO calling on the public to get involved> Media enquiries<Insert your local media contact information>Sample Website ContentFor the purposes of the #BankingOnValues campaign and also year-round profile-building, it is important to have consistent, up-to date information on your website linking your bank to the GABV. Feel free to use the following sample content to update your web pages on values-based banking and your membership of the GABV.Sample Values-based Banking Web Page Values-based bankingAs a values-based bank, <bank name> is committed to transforming how banking is done, so we can help our members and their local communities thrive economically, socially and environmentally.We aren’t doing this alone. Our customers are as much a part of this as we are. With your deposits, we can place the right financial tools in the hands of individuals, organisations and initiatives working to make our world a better place. Here’s how...Global Alliance for Banking on Values (GABV)We’re part of a global values-based banking movement. Founded in 2009, the GABV is an independent network of banks and banking cooperatives with a shared mission to use finance to deliver sustainable economic, social and environmental development. The Alliance comprises 36 banks and banking cooperatives plus four strategic partners operating?across Asia, Africa, Australia, Latin America, North America and Europe; serving 24 million customers; holding up to USD 110 billion of combined assets under management; and powered by a network of 42,000 co-workers. The proof is in the impact In <year> our customers’ deposits supported <x impact>; helped <y impact>; funded <z impact> and more. Find out how: <link to more info>Investing in <insert your Bank’s investment focus>We multiply the power of customers’ deposits by lending to and investing in <investment areas> that create positive economic, social and environmental impact. Learn more: <link to more info>Values and commitmentsOur vision, mission, and values guide our approach to doing business. Learn more: <link to more info>Sample ‘Member of the’ GABV Web PageGlobal Alliance for Banking on Values <Insert new GABV logo. To be distributed via Basecamp by the GABV by September 30>In <year>, <bank name> joined the Global Alliance for Banking on Values (GABV), an independent network of banks and banking cooperatives with a shared mission to use finance to deliver sustainable economic, social and environmental impact.Global appetite for values-based bankingThe GABV is a HYPERLINK "" \t "_blank" 36-member network serving 24 million customers, powered by 42,000 co-workers. Last year the second international #BankingOnValues awareness campaign generated 10 million social media impressions. These numbers demonstrate there is a global appetite for our approach to values-based banking, one that puts human needs first; proving there’s a way of doing business that can combine positive economic, social and environmental impact. What is #BankingOnValues? Watch the videoWhy is the GABV important to <bank name>?Being a member of GABV helps us…Learn what other values-based banks are doingShare concepts, initiatives, processes and insightsCreate momentum as partners in the growing, global, #BankingOnValues movement. Why is <bank name> important to the GABV?As a member of the GABV, we take an active role in the debate about how to build a sustainable financial future. We participate in joint projects to help shape solutions. The GABV is both a talking and, crucially, a doing alliance. Find out how we intend to deliver our ambitious goals…Advocacy & EngagementChaptersCommunities of PracticeHuman CapitalImpact MetricsMarketing & CommunicationsGoverning BoardFinancial CapitalWhy is any of this important? 190501905During the recent global crisis, GABV banks and banking cooperatives, like us, not only weathered the economic storm better than many traditional banks—they thrived. But this isn’t common knowledge. We need to tell that story, to encourage more people to bank sustainably and to encourage more financial institutions to think triple bottom line. Watch what people have to say. GABV Videos, Communications Tool Kit, Guide, Graphics and URLsGABV Videos Video content when shared online or offline can really help explain a concept. The video we’d like to leverage this year is an updated version of the video featuring Ralph, The Kid Banker. More videos are also available at ‘Ralph’ video script is captioned in a number of languages. If we’re missing your language, please translate the script below and forward it to Linda Ryan, Linda.Ryan@. We’d be happy to upload it!I’m Ralph, and I’m a banker. Not when I grow up, not for make-believe, now.Actually did you know, you and me – we’re all bankers. For reals!I used to put my coins in a money box and they just sat there, doing nothing. But I learned that my money could work for me and help the planet!Now, I put my money in a savings account at a values-based financial institution. Why? Because I want to create positive economic, social and environmental change in my community, and around the world – and this is a great way to do it!Okay, let me tell you what I mean...Where you bank really matters. Did you know that big change happens with small transactions? They do, trust me.My money doesn’t just sit there anymore, it can help me buy a sweet new bike...or it can help you buy a home, save for retirement, invest for good returns or be a business tycoon!By Banking on Values, we choose to put our money in a place that believes in putting you and me first.Think of it as magically multiplying your money to finance not only the things you need, but things the planet and your community needs too!This kind of banking makes total sense. And, it’s growing.All the good that we’re doing is tracked by the community banks, credit unions and sustainable banks involved. They find ways to make things better and betterer!This is a global movement with millions of other people, like you and me, pooling our money to do great things.Go ahead; be proud about how you’re changing the world!Feel good about it. Because there is no trade-off - This is serious banking, with aserious feel-good factor!So, whether you’re an adult, or a kid like me, we’re all Bankers. It’s our money that makes this world go round!So, tell your neighbours, tell your friends, hey, tell the world: we have the power tochoose Banking On Values.GABV Communications Tool KitThe GABV Communications Tool Kit was launched in March 2016. It contains lots of useful resources to help you co-brand, co-present, co-amplify and co-educate on everything about the #BankingOnValues movement, the Alliance, our members and partners, and the collective economic, social and environmental impact we all help create. This kit is designed for year-round use (not just the October #BankingOnValues campaign) and it contains:Logos and corporate identity guidelines;Templates (Word, PowerPoint and Infographics);Pre-scripted presentations;Media inserts;Speaking Points etc. There’s strength in numbers and power in a collective voice. Let’s celebrate this positive, viable alternative to the current banking system by using these tools to raise awareness, interest, desire and action that gets co-workers, customers, policy makers, partners and regulators asking ‘Why isn’t all banking done this way?’. Feel free to edit any of these tools. More tools will launch throughout the year.Access the tool kit now.toolsPassword: GABVtools 2016Guide and GraphicsAll campaign materials including the editable graphics are now available from Password: bankingonvaluesand the GABV Marketing and Communications Community of Practice (CofP) Basecamp project site If you are unable to access Basecamp, please contact Linda Ryan, Linda_Ryan@GABV URLsGABV Online Channels @BankingOnValuesBankingOnValues Web Addresses Redirecting to Other Related Web Addresses: (login details required)@BankingOnValuesBankingOnValues Other Useful ResourcesQuick FactsWhat is the Global Alliance for Banking on Values?36 banks and banking cooperatives plus four strategic partnersAcross Asia, Africa, Australia, Latin America, North America and EuropeServing 24 million members/clients/customersPowered by 42,000 co-workersLeveraging over $110 billion dollars in assets. Why The GABV Is Important To Your Organisation and Why You’re Important To UsBeing a member of GABV helps us all …Lead a positive, viable alternative to current banking system;Change finance to finance change;Advocate with global stakeholders;Exchange knowledge and expertise on critical topics and issues;Network with global and regional values-based banking leaders;Create a diverse banking ecosystem with national, regional and international business development opportunities;Develop the next generation of emerging leaders;Innovate products and services, including financial vehicles; andServe the real economy.As a member of the GABV you take an active role in the debate about how to build a sustainable financial future. You participate in joint projects to help shape solutions. The GABV is both a talking and, crucially, a doing organisation. We believe the best way to change a system is to change it from within!What CEOs Have to SayConsider linking to opinion pieces written by member CEOs (or others) to help personalise and reinforce the impact of trends, insights and innovations in values-based banking. These articles can be found here , why not feature our new CEO video interviews…Interview with Beltrán Macchi, President, Visión Banco (Paraguay)Interview with Upendra Poudyal, Chief Executive Officer, NMB Bank Ltd. (Nepal)Interview with Tamara Vrooman, President & Chief Executive Officer, Vancity (Canada)Interview with Muhammad A.(Rumee) Ali, former Board member, GABV. Former Chair, bkash Ltd. (Bangladesh)Interview with Laurie J Spengler, President & CEO, Enclude Holding (UK)Interview with Jean-Louis Bancel, Président du Groupe, Crédit Coopératif (France)Interview with James Vaccaro, Director of Corporate Strategy, Triodos Bank (Europe)Interview with Elijah Osadebamwen, Director, Operations, Lapo Microfinance Bank Ltd. (Nigeria)Interview with Damien Walsh, Bank Australia (Australia)Interview with Darrin Williams, Chief Executive Officer, Southern Bancorp, Inc. (USA)Interview with Bold Magvan, Chief Executive Officer, Xac Bank (Mongolia): Unique Banking, Unique GABVInterview with Andrés Urquidi, General Manager, Banco FIE (Bolivia)Why Is Any of This Important?During the recent global crisis, the GABV banks and banking cooperatives like you, not only weathered the economic storm better than many traditional banks—they thrived. But this isn’t common knowledge. We need to tell that story, to encourage more people to bank sustainably and to encourage more financial institutions to think triple bottom line. Watch what people have to say in this video. Proof That There’s Profit and Positive Impact in Values-based BankingData nuggets when shared through social media or at events can really help explain an abstract concept. Adding these more global data nuggets to your local data can help reinforce the impact and scale of values-based banking and the GABV. Download the research report here: GABV Proves There’s Profit & Positive Impact in Sustainability-focused BankingPrinciples of Sustainable BankingValues-based banking (also known as sustainable, regenerative, ethical banking) GABV members and partners may have slightly different definitions of values-based banking depending on focus, operations and activities but all members and partners adhere to the following principles. Triple bottom line approach at the heart of the business modelGrounded in communities, serving the real economy and enabling new business models to meet the needs of bothLong-term relationships with clients and a direct understanding of their economic activities and the risks involvedLong-term, self-sustaining, and resilient to outside disruptionsTransparent and inclusive governanceAll of these principles embedded in the culture of the bank. ................
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