From Mocha to Java: The Coffee Story

When the price of Folgers or Maxwell House coffee rises, consumers buy a lot less. 14. In 2004, the Wall Street Journal reported that Starbucks was set to raise some of its prices. The article stated that "mass-market grocery brands such as Kraft Foods Inc.'s Folgers and Maxwell House coffees tend to be much more price-elastic" than Starbucks ... ................
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