TV SHOWS AND MOVIES - TorrentFreak
[Pages:1]TV SHOWS AND MOVIES
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We know that sometimes it's di icult to understand your customers: their needs, preferences and habits. That's why LaunchLeap went ahead and asked a few questions to help you get the pulse of a certain illusive demographic. Read on to find out how millennials watch TV shows and movies in 2017. Do they use illegal methods or do they prefer to use paid, but legal services? We hope this up-to-the-minute information will help you get a better glimpse into their world! Enjoy.
300 North America 18 - 35 years old Male & Female February 2017
During the last month, which type of service have
you used in order to watch a TV show or a movie?
*Participants can choose more than one answer
70%
Legal streaming platforms
53%
Illegal streaming platforms
29%
Cinema
24%
Television
13%
DVD/ Blu-Ray/ VHS/ Laserdisk
of participants who have subscribed to a legal service still use illegal streaming platforms
Which video streaming platform are you subscribed to?
98%
2%
2%
Netflix
Amazon Prime
HBO
Video
GO
1%
Crave TV
1%
Playstation Vue
Which other legal video streaming platforms do you know of?
Hulu
Flixster Video
Youtube
Number of subscribed platforms per participant
0 platform
1 platform
2 platforms
3 platforms
Legal and illegal platforms
24%
have a favorable opinion of
legal streaming
48%
50%
are using an illegal platform
have a favorable opinion of the legal o er but still use illegal platforms
Which of these actions seems less wrong to you?
Illegal streaming
Illegal downloading
6%
None! They're both wrong!
61% 33%
Do you feel guilty when you watch a movie illegally?
7%
93%
Yes
No
What are you willing to pay monthly for a legal service that would allow you to use all
the legal video streaming platforms?
Low: 2
Avg: 9.9
High: 50
What have you used to watch your first movie or show illegally?
Torrent
Streaming inside your browser (Youwatch, Openload,
Megavideo)
Direct Download (Megaupload, Rapidgator):
Popcorn Time
P2P (Napster, Kazaa, eMule, Limewire)
What is your first instinct when you want to watch a movie?
You open Netflix. You pray that Netflix has this movie in its collection You search "streaming movie_name" on Google You look for the next screening at your closest movie theater You patiently wait for it to appear on the TV
31% 6% 1%
62 %
Why do you prefer to illegally watch a movie rather than to use legal services?
75 50
0
It's free therefore more beer for me! I have no patience, I want to watch my movie NOW! I've never done that
Insight brought to you by LaunchLeap
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