EASTERN COMMERCE C - Mr. Bourguignon's Online Classroom



YouTube Advertisements

1) New YouTube Ads

a. Pilot Pen

i. Handwriting Project

ii. More Classical in Tone

iii. Interactive

iv.

b. Rock Band 3

i. Similar to a Movie Trailer

ii. Relies Heavily on Pop Culture

iii.

2) McDonald’s

a. “First one to miss watches the other eat”

i. Early 1990s

ii.

b. McNuggets Love

i. Current

ii.

3) Burger King

a. “I am a Man”

i. Current

ii.

b. “America Loves Burgers”

i. 1970s

ii.

4) Nike

a. Failure

i. Late 1990s

ii.

b. “All These Things I’ve Done”

i. Current

ii.

c. Rucker Park

i. Early 2000s

ii.

5) Reebok

a. Terry Tate

i. Early 2000s

ii.

b. Sydney Crosby

i. Mid 2000s

ii.

6) Coke

a. Coke: Mean Joe Greene

i. Early 1980s

ii.

b. Coke Zero: Troy Polamalu

i. Current

ii.

7) Pepsi

a. “I’m Good”

i. Current

ii.

b. David Beckham

i. Early 2000s

ii.

8) Reflection

a. Which ads did you like the most?

|NAME/DESCRIPTION | |

|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |

|GOAL OF THE ADVERTISEMENT | |

|(i.e. inform the consumer, brand awareness, etc.) | |

|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |

|etc.) | |

|WAS THE AD EFFECTIVE OR NOT? WHY? | |

|WHY DID YOU LIKE THE AD? | |

|NAME/DESCRIPTION | |

|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |

|GOAL OF THE ADVERTISEMENT | |

|(i.e. inform the consumer, brand awareness, etc.) | |

|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |

|etc.) | |

|WAS THE AD EFFECTIVE OR NOT? WHY? | |

|WHY DID YOU LIKE THE AD? | |

b. Which ads did you dislike the most?

|NAME/DESCRIPTION | |

|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |

|GOAL OF THE ADVERTISEMENT | |

|(i.e. inform the consumer, brand awareness, etc.) | |

|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |

|etc.) | |

|WAS THE AD EFFECTIVE OR NOT? WHY? | |

|WHY DID YOU LIKE THE AD? | |

|NAME/DESCRIPTION | |

|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |

|GOAL OF THE ADVERTISEMENT | |

|(i.e. inform the consumer, brand awareness, etc.) | |

|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |

|etc.) | |

|WAS THE AD EFFECTIVE OR NOT? WHY? | |

|WHY DID YOU LIKE THE AD? | |

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