EASTERN COMMERCE C - Mr. Bourguignon's Online Classroom
YouTube Advertisements
1) New YouTube Ads
a. Pilot Pen
i. Handwriting Project
ii. More Classical in Tone
iii. Interactive
iv.
b. Rock Band 3
i. Similar to a Movie Trailer
ii. Relies Heavily on Pop Culture
iii.
2) McDonald’s
a. “First one to miss watches the other eat”
i. Early 1990s
ii.
b. McNuggets Love
i. Current
ii.
3) Burger King
a. “I am a Man”
i. Current
ii.
b. “America Loves Burgers”
i. 1970s
ii.
4) Nike
a. Failure
i. Late 1990s
ii.
b. “All These Things I’ve Done”
i. Current
ii.
c. Rucker Park
i. Early 2000s
ii.
5) Reebok
a. Terry Tate
i. Early 2000s
ii.
b. Sydney Crosby
i. Mid 2000s
ii.
6) Coke
a. Coke: Mean Joe Greene
i. Early 1980s
ii.
b. Coke Zero: Troy Polamalu
i. Current
ii.
7) Pepsi
a. “I’m Good”
i. Current
ii.
b. David Beckham
i. Early 2000s
ii.
8) Reflection
a. Which ads did you like the most?
|NAME/DESCRIPTION | |
|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |
|GOAL OF THE ADVERTISEMENT | |
|(i.e. inform the consumer, brand awareness, etc.) | |
|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |
|etc.) | |
|WAS THE AD EFFECTIVE OR NOT? WHY? | |
|WHY DID YOU LIKE THE AD? | |
|NAME/DESCRIPTION | |
|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |
|GOAL OF THE ADVERTISEMENT | |
|(i.e. inform the consumer, brand awareness, etc.) | |
|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |
|etc.) | |
|WAS THE AD EFFECTIVE OR NOT? WHY? | |
|WHY DID YOU LIKE THE AD? | |
b. Which ads did you dislike the most?
|NAME/DESCRIPTION | |
|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |
|GOAL OF THE ADVERTISEMENT | |
|(i.e. inform the consumer, brand awareness, etc.) | |
|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |
|etc.) | |
|WAS THE AD EFFECTIVE OR NOT? WHY? | |
|WHY DID YOU LIKE THE AD? | |
|NAME/DESCRIPTION | |
|TYPE OF PRODUCT (i.e. new, mass-marketed, etc.) | |
|GOAL OF THE ADVERTISEMENT | |
|(i.e. inform the consumer, brand awareness, etc.) | |
|WHO IS THE AD TARGETED TO? (i.e. youth, families, | |
|etc.) | |
|WAS THE AD EFFECTIVE OR NOT? WHY? | |
|WHY DID YOU LIKE THE AD? | |
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