Chapter 9—Product Concepts

a. a math tutorial service b. the repair of a leaky drain c. the preparation of a dead body for burial d. tax return preparation e. a landscaping service that mows lawns ANS: C. A credence quality is a characteristic that cannot easily be assessed even after purchase and experience. PTS: 1 REF: 160 OBJ: 11-2 TYPE: App ................
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