08 - Mike Manley

[Pages:22]Mike Manley

1

"The new guy to send your fan (or hate) mail to?

Michael Manley, who has been appointed president and

CEO of the Jeep brand."

- Jp Magazine (September 2009)

2

Jeep Origins and Evolution

1940's 1950's 1960's

1970's

1980's 1990's 2000's

Military Heritage

The Jeep Mystique

Elegance

4WD

All-New

with Capability Leadership Continues Jeep Cherokee

The New Benchmark Product expansion

? Go anywhere, do anything

? 1st 4WD SUV ? 4WD

Leadership

? Recreational vehicle

? Engineering superiority

? Enthusiasts ? Freedom

machine ? Jeep Jamboree

? Refinement and Innovation

? 1st Cross-over ? 1st 4WD Auto ? Prestige and

individuality

? 1st 4WD fulltime system (Quadra-Trac)

? +100K units/yr ? Cherokee ?

2dr Sporty model

? 1st Compact 4dr SUV

? 1st Uniframe construction

? 1st shift on the fly with full-time 4WD

? '93 Grand Cherokee

? Balance of On/Off Road capability

? '99 Grand Cherokee

? Most Capable SUV ever

? 4dr Wrangler

? Compass

Volumes

159k 4 models

119k 7 models

117 k 14 models

180k 6 models

319k 4 models

629k 3 models

495k 7 models

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The Jeep Universe is Far Reaching

? 6 Million Jeep vehicles on the road today

? Over 250,000 Jeep fans on Facebook

? 60,000 user generated Jeep YouTube videos and over 250,000 users downloaded photos from Flickr

? Over 2,000 Owner Clubs promote the brand on every continent

Market Challenges and Changing Customer Priorities

As a result ...

? Explosion of the competitor models in the SUV segment from 54 in 2000 to 111 in 2009

? Evolution of the CUV segment further blurring the landscape

? Consumer demand in the segment has shifted away from capability, toward on-road dynamics

? Purchase intentions have been maintained by aggressive retail activity and investment in brand development has been minimal

OWNER LOYALTY

37%

35%

33%

33% 31%

CONQUEST SALES

1.03

0.93 0.93

0.83 0.93

Year 2005 2006 2007 2008 2009

Year 2005 2006 2007 2008 2009

Jeep Volume Growth

? Jeep was the #1 SUV brand in the world through 1990

? Today Jeep is #6 in the world and #3 in NAFTA

? Objective is to reverse downward trend in NAFTA and to accelerate growth internationally

Jeep Global Sales

Volume (000s)

800+

604 609

International 76

84

497

89

NAFTA 528

525

408

Year 2000

2005

2008

2014

Fundamentally the Brand is Strong

? Jeep represents the functional core of freedom and adventure that brought on the SUV craze in the `90s

? "The authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys"

Fundamentally the Brand is Strong ... and Getting Younger

Jeep is used in hundreds of schools

to help teach children to write the

letter `J'

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