08 - Mike Manley
[Pages:22]Mike Manley
1
"The new guy to send your fan (or hate) mail to?
Michael Manley, who has been appointed president and
CEO of the Jeep brand."
- Jp Magazine (September 2009)
2
Jeep Origins and Evolution
1940's 1950's 1960's
1970's
1980's 1990's 2000's
Military Heritage
The Jeep Mystique
Elegance
4WD
All-New
with Capability Leadership Continues Jeep Cherokee
The New Benchmark Product expansion
? Go anywhere, do anything
? 1st 4WD SUV ? 4WD
Leadership
? Recreational vehicle
? Engineering superiority
? Enthusiasts ? Freedom
machine ? Jeep Jamboree
? Refinement and Innovation
? 1st Cross-over ? 1st 4WD Auto ? Prestige and
individuality
? 1st 4WD fulltime system (Quadra-Trac)
? +100K units/yr ? Cherokee ?
2dr Sporty model
? 1st Compact 4dr SUV
? 1st Uniframe construction
? 1st shift on the fly with full-time 4WD
? '93 Grand Cherokee
? Balance of On/Off Road capability
? '99 Grand Cherokee
? Most Capable SUV ever
? 4dr Wrangler
? Compass
Volumes
159k 4 models
119k 7 models
117 k 14 models
180k 6 models
319k 4 models
629k 3 models
495k 7 models
3
The Jeep Universe is Far Reaching
? 6 Million Jeep vehicles on the road today
? Over 250,000 Jeep fans on Facebook
? 60,000 user generated Jeep YouTube videos and over 250,000 users downloaded photos from Flickr
? Over 2,000 Owner Clubs promote the brand on every continent
Market Challenges and Changing Customer Priorities
As a result ...
? Explosion of the competitor models in the SUV segment from 54 in 2000 to 111 in 2009
? Evolution of the CUV segment further blurring the landscape
? Consumer demand in the segment has shifted away from capability, toward on-road dynamics
? Purchase intentions have been maintained by aggressive retail activity and investment in brand development has been minimal
OWNER LOYALTY
37%
35%
33%
33% 31%
CONQUEST SALES
1.03
0.93 0.93
0.83 0.93
Year 2005 2006 2007 2008 2009
Year 2005 2006 2007 2008 2009
Jeep Volume Growth
? Jeep was the #1 SUV brand in the world through 1990
? Today Jeep is #6 in the world and #3 in NAFTA
? Objective is to reverse downward trend in NAFTA and to accelerate growth internationally
Jeep Global Sales
Volume (000s)
800+
604 609
International 76
84
497
89
NAFTA 528
525
408
Year 2000
2005
2008
2014
Fundamentally the Brand is Strong
? Jeep represents the functional core of freedom and adventure that brought on the SUV craze in the `90s
? "The authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys"
Fundamentally the Brand is Strong ... and Getting Younger
Jeep is used in hundreds of schools
to help teach children to write the
letter `J'
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