IT’S A WIN WIN WIN

IT'S A

WIN WIN

FOR YOU

FOR YOUR DEALERSHIP

WIN

FOR YOUR CUSTOMERS

/ DEALER PROGRAM GUIDE /

Welcome to the Affiliate Rewards program, a great opportunity for you to increase your sales while helping your dealership grow its overall business!

In the Affiliate Rewards program, employees at our valued partner companies have access to an exclusive new vehicle purchase benefit, allowing them to buy or lease eligible new Chrysler, Dodge, Jeep?, Ram, FIAT? and Alfa Romeo Brand vehicles at the Affiliate Rewards Preferred Price: 1% below dealer invoice, plus current incentives.

With savings that good on hand, the Affiliate Rewards program can drive customers into your dealership--and it gives you access to important potential consumers in your area! When you successfully participate in the program, you will:

? Expand your customer base ? Add F&I and Service Contract Sales ? Establish loyalty to yourself and your dealership ? Grow service work for both warranty and customer pay ? Increase your potential for new and used vehicle sales ? Increase parts sales for accessories and repair work

That's what makes the Affiliate Rewards program a

WIN-WIN-WIN!

We're Here to Help.

In this guide, you'll find all the details you need to make the most of the Affiliate Rewards program, including sales tips, online resources and more. We've also supplied your dealership with materials you can use to maximize the program's benefits. And if you have any questions, contact Affiliate Rewards Program Headquarters at 1.888.444.4321, Mon. ? Fri. 9 a.m. ? 9 p.m. ET, or email us at AffiliateRewards@.

Note: All disclaimers and disclosures can be found on the back cover of this program guide.

Affiliate Rewards:

What You Need to Know

Affiliate Rewards Preferred Pricing

Here's what pricing looks like in the Affiliate Rewards program:

You can find each vehicle's Preferred Price on the dealer invoice, where it is labeled "PP." The price on the invoice already includes the $75 administration fee. Affiliate Rewards

customers are also eligible to receive all available consumer incentives, and they can purchase or lease up to two (2) new vehicles per calendar year at the Affiliate Rewards Preferred Price.

Eligibility

?Eligible Companies: Supplier companies, large Fleet

accounts and other designated corporate customers that have a working relationship with FCA US LLC.

?Eligible Customers: Employees and retirees of our

partner companies, as well as their spouses and surviving spouses.

?Eligible Vehicles: Only new vehicles can be leased or

purchased at the Affiliate Rewards Preferred Price; used vehicles are not eligible. For a current list of eligible vehicle models, see page 6.

What Customers Need to Give You

To receive the Affiliate Rewards Preferred Price, customers must provide their unique Control Number and proof of eligibility at the Affiliate Rewards company (recent paycheck stub, W-2 form or company photo ID). Retirees and spouses will need to bring additional documentation. For a full list of appropriate documents, see the Customer Program Rules on the Affiliate Rewards page at .

Affiliate Rewards / Page 1

The Road to an Affiliate Rewards Sale

The biggest thing you need to know about making an Affiliate Rewards sale? It's easy! Here's a step-by-step look at how you and your customers can go from start to sale with the Affiliate Rewards program.

Logs on to

Generates a Control Number

Receives materials about the program

Explores eligible vehicles

Visits your dealership

Talks to you about Affiliate Rewards Preferred Pricing

Provides Control Number and proof of eligibility

Affiliate Rewards Glossary / Learn these key terms:

Affiliate Rewards Pricing & Acknowledgement Form: A one-page form found on > Affiliate Rewards and DealerCONNECT that you'll complete to show the customer they've received the Affiliate Rewards Preferred Price. Give one copy to the customer and keep one in the deal jacket.

Affiliate Rewards Program Headquarters: Your contact for any questions about the Affiliate Rewards program. Call 1.888.444.4321, Mon. ? Fri. 9 a.m. ? 9 p.m. ET, or email AffiliateRewards@.

Company Code: A unique alphanumeric code assigned to each Affiliate Rewards partner company that employees need to log in to the Affiliate Rewards website and generate a Control Number. You can find Company Codes on the list of eligible companies posted on the Affiliate Rewards page at .

Control Number: The unique number Affiliate Rewards customers need when they purchase or lease their vehicle. Employees can generate up to two (2) Control Numbers each year via or by calling Program Headquarters at 1.888.444.4321. The Control Number must be generated in the employee's name, even if their spouse is purchasing the vehicle.

Incentive Hotline: The number (1.800.227.0757) you'll call to find out what consumer incentives are currently available in your area.

Preferred Price: Labeled "PP" on the dealer invoice, the Preferred Price is the maximum amount that can be charged for an eligible vehicle in the Affiliate Rewards program. The price listed on the dealer invoice already includes the $75 administration fee.

Receives a completed copy of the Affiliate Rewards Pricing & Acknowledgement Form

Drives away in new vehicle

Completes purchase

Tells their colleagues about their great experience

Creates more customers for you!

Dealer Customer

Get to know the Affiliate Rewards partner companies in your area by viewing the list available at > Affiliate Rewards

Affiliate Rewards / Page 2

Greet the customer

Discuss Affiliate Rewards program benefits

Copy their proof of eligibility for the deal jacket

Apply current incentives

Collect their Control Number

Fill out the Affiliate Rewards Pricing & Acknowledgement Form

Complete the sale and enter it in the incentives configurator

Give one copy to your customer and put the other in the deal jacket

Make sure the NVDR and reimbursement claim are properly processed

Sell to more Affiliate Rewards customers!

Receive credit for the Affiliate Rewards sale

Affiliate Rewards / Page 3

Tips for Affiliate Rewards Sales Success

Here are some easy ways to maximize your success in the Affiliate Rewards program!

1 Ask your customers if they work for an Affiliate Rewards partner company. Many

customers will come into the dealership armed with their Control Number and proof of eligibility. But for those who don't, ask if they work for an Affiliate Rewards company. Make sure they know that, as our valued partners, they're eligible to receive this substantial benefit.

2 Get to know the Affiliate Rewards partner companies in your area. A customer might

not know that they have elite access to savings through the Affiliate Rewards program. But if you consistently review the list of eligible companies on > Affiliate Rewards, you will. When you know the local Affiliate Rewards partner companies, you'll be able to offer this incredible discount to eligible customers, which could create incremental future business when they share their awesome purchasing experience with their colleagues.

3 Be an Affiliate Rewards program expert.

Have all the answers by studying the program information in this guide and on the Affiliate Rewards page at . Know what vehicles are eligible, how to help a customer get a Control Number, and what they need to bring with them to the dealership. If you have questions, call us at 1.888.444.4321, Mon. ? Fri. 9 a.m. ? 9 p.m. ET. Your program knowledge will make the customer feel comfortable purchasing the vehicle from you and increase the likelihood of them referring their colleagues and friends to you.

Affiliate Rewards / Page 4

Your Affiliate Rewards Sales Count

A positive Affiliate Rewards performance can add some serious sales to your Rewarding Excellence totals! We're also tracking your Affiliate Rewards sales so we know how the program is performing.

Your On-the-Web Resources

Your Primary Stop:

> Affiliate Rewards

Get your all-access pass to the Affiliate Rewards program on ! On the Affiliate Rewards page, you can:

?Download the Affiliate Rewards Pricing & Acknowledgement Form ?Get the Affiliate Companies List and Customer Program Rules ? Have your questions answered in the FAQs

Affiliate Rewards / Page 5

ELIGIBLE VEHICLES

? Chrysler 300 ? Chrysler Pacifica ? Chrysler Voyager

? Dodge Charger ? Dodge Challenger (excluding Demon) ? Dodge Journey ? Dodge Grand Caravan ? Dodge Durango

? Jeep Compass ? Jeep Patriot ? Jeep Renegade ? Jeep Gladiator ? Jeep Cherokee ? Jeep Grand Cherokee ? Jeep Wrangler 4Xe ? Jeep Wrangler ? Jeep Wrangler Unlimited

? Ram 1500 ? Ram 2500 ? Ram 3500 ? Ram Chassis Cabs ? Ram ProMaster City? ? Ram ProMaster?

? FIAT 124 Spider ? FIAT 500 (excluding 500e) ? FIAT 500c ? FIAT 500L ? FIAT 500X

? Alfa Romeo 4C ? Alfa Romeo Giulia ? Alfa Romeo Stelvio

Affiliate Rewards / Page 6

Secondary Access Point:

DealerCONNECT

Find all the forms and information you need on this important Affiliate Rewards hub! 1 Log on to DealerCONNECT 2 Click on the Sales tab 3 Select "Affiliate Rewards" in the Incentives box

On the Affiliate Rewards website, you can:

?Track your dealership's Affiliate Rewards sales ?Locate local Affiliate Rewards partner companies ?Get information on how to find current consumer incentives in your area ?See how Affiliate Rewards customers generate Control Numbers so you can help them ?Order more Affiliate Rewards program materials ?And more!

Affiliate Rewards / Page 7

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