Awards.iitr.ac.in



Professor Manish Gangwar

Indian School of Business

Marketing

(040) 2318-7126

Email: Manish_Gangwar@isb.edu

Education

Ph D, The University of Texas at Dallas, 2009.

Major: Marketing

MS, University of Kentucky, 2004.

Major: Project Management

BE, IIT Roorkee, 1994.

Major: Engineering

Research Interests

Quantitative Models in Marketing: Retailing and Pricing Strategy

Teaching Interests

Pricing and Marketing Analytics

Professional Positions

Academic

Assistant Professor, Indian School of Business. (August 17, 2009 - Present).

Visiting Lecturer, University of California, Davis. (April 2012 - June 2012).

Instructor, Principles of Marketing, The University of Texas at Dallas. (2007 - 2009).

RESEARCH

Refereed Journal Articles

Journal Article, Academic Journal (Published)

Winterich, K. P., Gangwar, M. (2018). Grewal, R. “When Celebrities Count: Power Distance and Celebrity Endorsements.” Journal of Marketing.

Journal Article, Academic Journal (Published)

Bhargava, H. K., Gangwar, M. (2018). “On the Optimality of Three-part Tariff Plans.” Operations Research.

Journal Article, Academic Journal (Published) Best paper award runner up

Zhang, Q., Gangwar, M., Seetharaman, P. B. (2017). “Polygamous Store Loyalty: An Empirical Investigation.” Journal of Retailing, 93(4).

Journal Article, Academic Journal (Published)

Bradlow, E. T., Gangwar, M., Kopalle, P. K., Voleti, S. (2017). “Role of Big Data and Predictive Analytics in Retailing.” Journal of Retailing, 93(1), 79-95.

Journal Article, Academic Journal (Published)

Voleti, S., Gangwar, M., Kopalle, P. K. (2017). “Why the Dynamics of Competition Matter for Category Profitability.” Journal of Marketing, 81, 1-16.

Journal Article, Academic Journal (Published)

Gangwar, M., Kumar, N., Rao, R. C. (2014). “Consumer Stockpiling and Competitive Promotional Strategies.” Marketing Science, 33(1), 94-113.

Journal Article, Academic Journal (Published)

Gangwar, M., Goodrum, P. (2005). “The Effect of Time on Safety Incentive Programs in Construction.” Journal of Construction Management and Economics, 23(8), 851-859.

Journal Article, Professional Journal (Published)

Goodrum, P., Gangwar, M. (2004). “The Effectiveness of Safety Incentives in Construction.” Journal of Professional Safety: ASSE Foundation Research, 24-34.

Journal Article, Academic Journal (Published)

Goodrum, P., Gangwar, M. (2004). “The Relationship between Changes in Equipment Technology and Wages in the US Construction Industry.” Journal of Construction Management and Economics, 22(3), 291-301.

Working Papers

Working Paper (Under Review - 3rd round)

Gangwar, M., Kumar, N., Rao, R. C. “Unintended Consequences of Promotions: Managing Prices and Profits when Loyal Consumers Stockpile.” Marketing Science.

Working Paper (Under Review - 2nd round)

Voleti, S., Gangwar, M., Bodapati, A. “Assessing the Quality of the Clustering Signal in a Bayesian Mixtures Analysis of Market Segmentation.” Quantitative Marketing and Economics

Working Paper (Revising to Resubmit to Another Journal)

Bhargava, H., Gangwar, M. “Practical Pricing of Digital Services: Role of Satiation vs. Valuation.”

Working Paper (In Preparation; Not Yet Submitted)

Gangwar, M., Singh, K., Bharadwaj, S. G. “Choice of Communication Channel during Product Recall: Public vs. Personal Communication.”

Research in Progress

With Narendra Bosukonda, Sundar Bharadwaj, "Do Games Supplement Home Healthcare Workers in Healthy Behavior Compliance: A Field Experiment." (Analysis)

With Abhishek Rishabh, “Dynamic Price Optimization under Large Assortment " (Analysis)

With Saha, Rajib, "Effects of Monetary vs. Non-Monetary Incentives on Participants Engagement on Competition Portal." (Analysis)

With Rajesh Gaurav, "Price Optimization for Three-Part Tariff Plans under Capacity Constraint." (Analysis)

With Sai C. Chintala, "Pricing and New Product Launch Strategy for Multifocal Lens in Emerging Market: Country of Origin, Quality Perceptions and Social Responsibility." (Analysis)

With Dinesh K. Gauri, "Destination Categories for Store Choice Decision." (Analysis)

Conference Proceedings

Conference Proceeding (Published)

Gangwar, M., Bhargava, H. K. (2016). “Role of Consumption Heterogeneity in Pricing Digital Services (vol. 2016).” ANZMAC.

Conference Proceeding (Published)

Gangwar, M., Bhargava, H. K. (2016). “Pay as you Go” or “All You can Eat”? Pricing Methods for Computing and Information Services (ed., pp. 1530-1605).” HICSS Conference Proceedings, IEEE Computer Society.

Conference Proceeding (Published)

Goodrum, P., Gangwar, M. (2002). “A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The U.S. Construction Industry.” ISARC Proceeding.

Presentations

Presenter & Author

Gangwar, M. (Presenter & Author), Marketing Science, "On the Optimality of Three-part Tariff." (June 9, 2017).

Gangwar, M. (Presenter & Author), TEIS, "On the Optimality of Three- part Tariff Plans: Practical Non- linear Pricing for Services," California. (March 19, 2017).

Gangwar, M. (Presenter & Author), ANZMAC 2016, "Role of Consumption Heterogeneity in Pricing Digital Services," New Zealand. (December 5, 2016).

Gangwar, M. (Presenter & Author), Marketing Science, "Simple Pricing of Digital Services," China. (June 2016).

Gangwar, M. (Presenter & Author), ISMS Marketing Science 2015, "Identifying Cross Category Influences through Store Category Loyalty," INFORMS, Baltimore. (June 18, 2015).

Gangwar, M. (Presenter & Author), ISB Marketing Brown Bag, "Unintended Consequences of Promotions: Managing Prices and Profits when Loyal Consumers Stockpile," ISB, ISB. (April 17, 2015).

Gangwar, M. (Presenter & Author), Marketing Area Research Camp, "Destination Categories in Store Choice," ISB, India. (December 22, 2014).

Gangwar, M. (Presenter & Author), Marketing Science Conference, "Mobile Telephony Pricing: Contrasting India with USA," INFORMS, Istanbul. (July 12, 2013).

Gangwar, M. (Presenter & Author), ISB Research Seminar Series, "Optimal Price Promotions in Frequently Purchased Categories." (May 31, 2013).

Gangwar, M. (Presenter & Author), UCD Seminar, "Consumer Stockpiling and Competitive Promotional Strategies," UC Davis. (February 22, 2012).

Gangwar, M. (Presenter & Author), Marketing Dynamics Conference, "How Much To Worry About The Consumer Stockpiling?," UC Davis, Jaipur India. (July 26, 2011).

Gangwar, M. (Presenter & Author), Marketing Science Conference, "Store Loyalty as a Category Specific Trait," INFORMS, Houston. (June 10, 2011).

Gangwar, M. (Presenter & Author), Marketing Science Conference, "Quantifying Losses due to Consumer Stockpiling," AMA, Germany. (June 12, 2010).

Author Only

Gangwar, M. (Author Only), Bhargava, H. K. (Presenter & Author), INFORMS CIST, "Three-Part Tariff No Better than Two?," Nashville. (November 2016).

Gangwar, M. (Author Only), Bhargava, H. K. (Presenter & Author), HICSS-49, "Pricing Methods for Computing and Information Services," Hawaii. (January 5, 2016).

Gangwar, M. (Author Only), Singh, K. (Presenter & Author), NASMEI International Marketing Conference, "Choice of communication channel during product recall: public vs personal communication," Chennai. (December 27, 2015).

Gangwar, M. (Author Only), Bhargava, H. (Presenter & Author), IT/Marketing and Operations Seminar, "Contracts and Price Structures for On-Demand Micro-Consumption Products," UC Davis, Davis California. (May 20, 2015).

Gangwar, M. (Author Only), Galande, A. (Presenter & Author), The Emerging Markets Conference, "Brand Valuation through Brand’s Intentions and Consumer’s Perception," Institute of Management Technology, Dubai. (January 22, 2015).

Media Contributions

Magazine

"Celebrity endorsements," ISB INSIGHT (2016).

Newspaper

"Pricing strategy for service start-ups," Forbes India (September 12, 2017).

Contracts, Grants and Sponsored Research

Grant

Gangwar, Manish, "Do Games Supplement Home Healthcare workers in Healthy Behavior Compliance?," Sponsored by SRITNE Center at ISB, Indian School of Business, $ (USD) 5,000.00. (June 2017 - 2018).

Gangwar, Manish (Principal), Bhargava, Hemant (Co-Principal), "Telecom Tariff Structures and Market Features: Contrasting India with USA," Sponsored by SRiTNE Center at ISB, Indian School of Business, $ (USD) 10,000.00. (February 15, 2014 - Present).

Gangwar, Manish (Co-Principal), Zhang, Qin (Co-Principal), Ratchford, Brian (Co-Principal), "MSI Research Grant," Sponsored by MSI, Other, $ (USD) 3,000.00. (June 2010 - December 2010).

TEACHING

Teaching Experience

Indian School of Business

PRCG 175, Pricing, section 3, 60 contact hours.

MFAB_MRP 174, Marketing Research for Profitability, 20 contact hours.

PRCG 165, Pricing, section 3, 60 contact hours.

MFAB_MRP 164, Market Research for Profitability, section 1, 18 contact hours.

MKTR 164, Marketing Research, section 1, 20 contact hours.

PRCG 155, Pricing, section 4, 80 contact hours.

MKTR 154, Marketing Research , section 1, 40 contact hours.

MFAB_MR 151, Market Research, section 1, 18 contact hours.

PRGC 147, Pricing, section 1, 40 contact hours.

PRGC 145, Pricing, section 3, 60 contact hours.

PRGC 137, Pricing, section 2, 60 contact hours.

PRCG 135, Pricing, section 3, 60 contact hours.

PRCG 125, Pricing, section 2, 40 contact hours.

PRCG 115, Pricing, section 3, 60 contact hours.

NPMG 106, New Product Management, section 2, 40 contact hours.

Directed Student Learning

Experiential Learning Programme, "To increase customer walk-ins (footfalls) in our Exclusive Brand Outlets," Other (Within Indian School of Business). (November 2016 - December 2016).

Advised: AjayS Chakravarthy, Pradyut Sethia, Aditi Bhagat, Kriti Rawal, Shreya Goswami

Experiential Learning Programme, "Identify and merchandise products for the marketplace, and improve supply chain and distribution side FMCG products," Other (Within Indian School of Business). (November 2015 - December 2015).

Advised: Aditya Sharma, Partha Sarathi Mohanty, Nishtha Jain, Rachit Kulshrestha, Rahul Malik

Experiential Learning Programme, "To assess Dairy & Milk based beverages product Potential & Market Entry Strategy in Tanzania," Other (Within Indian School of Business). (November 2014 - December 2014).

Advised: Allu Rakesh, Madhubanti Dutta, Madhur Agrawal, Rahul Jaiswal

Experiential Learning Programme, "Sports and Exercise Institute of India," Other (Within Indian School of Business). (November 2014 - December 2014).

Advised: Reuben Zacharia, Gautam Malhotra, Sana Shaikh, Raghav Dasson, Sravan Appana

Experiential Learning Programme, "Business Modelling for ATTIVO Economic zones, Tuticorin. To conceptualize optimal feasibility and optimal industry focus," Other (Within Indian School of Business). (November 2014 - December 2014).

Advised: Sukhwant Singh, Amrinder Singh, Taran Preet Kaur Narang, Bipul Singh, Abhay Ramchandran

Experiential Learning Programme, "Innovations In Gold Loan." (November 2013 - December 2013).

Advised: Avijit Chakraborty, Monojita Ray, Nakul Gautam Mallapur, Nishant Gautam, Smira Rao

Experiential Learning Programme, "Assess and Design a Strategy for Capturing the Retail Intercity and Self Drive Car rental Market for Carzonrent in the next 2 years." (November 2013 - December 2013).

Advised: Siddharth Arora, Ameya Grover, Rohit Kumar, Bharathram Sivaraman, Rahul Mathur

Experiential Learning Programme, "Drive repeat purchases and reduce customer acquisition cost for car rental." (November 2013 - December 2013).

Advised: Soumyopriyo Saha, Shrikant Singh, Anshul Burde, Anirudh Ravindar

Experiential Learning Programme, "Amazon Kindle For Education in India - Customer segmentation, market sizing, market strategy and product design." (November 2013 - December 2013).

Advised: Stuti Bhageria, Viraj Mehta, Anirudh Luthra, Jasmeet Singh, Udai Singh

Experiential Learning Programme, "Marketing and Pricing Strategy for a Branded Sports Solution Provider in India." (November 2012 - December 2012).

Advised: Avinash Balasubramaniam, Ishita Lohia, Manoj Bableshwar, Nikhil Rai, Varun Paramasivam

Experiential Learning Programme, "To Establish Business Model for Gio Cab Electric in Last-Mile Public Transportation in Two Select Markets of Delhi and West Bengal." (November 2012 - December 2012).

Advised: Dalip Sharma, Anand Chhabra, Pratik Barman, Rohan Raghunath, Raghuraman Chandrasekhar

Experiential Learning Programme, "Exploring the tier 2 city market opportunity online retailer." (November 2012 - December 2012).

Advised: Santosh Gowda, Prateek Maheshwari, Rajath HP, Vaibhav Kabra, Ashwin Pingali

Experiential Learning Programme, "Opportunity assessment and Business Plan for online gifting in India." (November 2012 - December 2012).

Advised: Sidharth Sarawgi, Deepali Saxena, Tomin Paul, Abhinav Chouhan, Divya Bokaria

Experiential Learning Programme, "Consumer Segmentation Study (Quantitative Market Research Study). To develop an algorithm to determine Adoption Curve for each WaterHealth Center." (November 1, 2011 - December 31, 2011).

Advised: Ankit Tripathi, Abhishek A. Saraf, Vardhan S. Phadnis, Anshuk K. Aggarwal, Mehak Kalra

Experiential Learning Programme, "How will the transport fleet operators adopt and adapt to electric vehicles in the coming decade." (November 1, 2011 - December 31, 2011).

Advised: KS Soumya, Marami Kar, Mayur Sarma, Samit Thange, Sonali Saxena

Experiential Learning Programme, "Reliability Centered Maintenance Forecasting." (November 1, 2011 - December 31, 2011).

Advised: Nithin Samuel, Anubha Chamadia, S Sundar Kumar, Dinesh Fernandes

Experiential Learning Programme, "Regional Merchandising Strategy for Apparel Industry." (November 1, 2011 - December 31, 2011).

Advised: Tavleen Bhatia, Anosh Gupta, Ayesha Huda, Arjun Sharma, Mayank Tewari

Experiential Learning Programme, "New Product Launch Strategy – develop viable business model and sustainable ecosystem for a Smart Rural Aggregation Platform (SRAP." (November 1, 2010 - December 31, 2010).

Advised: Apurva Prakash, Jainam Shah, Siddhartha Jain, Sushama

Experiential Learning Programme, "Marketing & Growth Strategy - Competition Strategy for Market Leadership." (November 1, 2010 - December 31, 2010).

Advised: Mukta Karandikar, Mahesh Sridharan, Unni V, Shubhadipa Sarkar, Parul Srivastava

Experiential Learning Programme, "Performance of transdermal patches in India – market entry strategies." (November 1, 2010 - December 31, 2010).

Advised: Vedhavalli Sampathkumar, Chandrasekhar Samiappan, Gaurav Chaturvedi, Ritesh Sharma

Experiential Learning Programme, "IBM Spoken Web: voice based information portal." (November 1, 2010 - December 31, 2010).

Advised: Vinod Chinni, Dhruv Vohra, Prabhu Ramdas, Aman Raza Khan

Non-Credit Instruction

Seminar, FPM-ISB. (March 2017 - April 2017).

Workshop, TEP-ISB. (February 2017).

SERVICE

Department Service

Committee Member, FPM. (2014 - 2015).

Committee Member, Senior Faculty Recruitment. (2011 - 2012).

AMA Interviews, New Faculty Recruitment. (2009 - 2012).

College Service

Committee Member, PGP Honour Code Committee. (2015 - Present).

Committee Member, PGPMAX Academic & Honour Code Committee. (2013 - 2014).

Committee Member, Facilities Users Committee. (2010 - 2013).

Professional Service

Co-Chair, MSI-ISB Inaugural Conference, Hyderabad. (December 2010).

Reviewer, Ad Hoc Reviewer, Information Systems Research, INFORMS. (2017 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Business Research, Elsevier. (2016 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Retailing, Elsevier. (2016 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Marketing Research, AMA. (2015 - Present).

Reviewer, Ad Hoc Reviewer, Management Science, INFORMS. (2014 - Present).

Reviewer, Ad Hoc Reviewer, IEEE Transactions of Engineering Management. (2013 - Present).

Reviewer, Ad Hoc Reviewer, Marketing Science, INFORMS. (2012 - Present).

Reviewer, Ad Hoc Reviewer, Asian Case Research Journal. (2010 - Present).

Committee Member, China India Consumer Insights Conference, New Haven. (August 2012).

Committee Member, PhD Committee Navneet Bhatnagar - IIT Madras. (2010 - Present).

Contributions outside ISB

Consulting

For Profit Organization, Flipkart. (2017 - Present).

For Profit Organization, Zoomcar. (2017 - Present).

For Profit Organization, Aurolabs. (2016 - Present).

For Profit Organization, Nanohealth. (2015 - Present).

For Profit Organization, Vodafone. (August 2012 - February 2013).

For Profit Organization, Maruti Suzuki Ltd. (November 2011 - December 2011).

For Profit Organization, Society of Indian Automobile Manufacturers. (April 2011 - July 2011).

Teaching Outside ISB

Workshop, NASMEI. (December 2016).

Continuing Education, TEP-ISB. (March 2015).

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