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Journal. of. Consumer. Research, 38 (1), ii-viii. Mick, David Glen (1999), "From the Editor-Elect." Journal of Consumer Research, 25 (4), i. Yadav, Manjit S (2010.) "The Decline of Conceptual Articles and Implications for Knowledge Development." Journal of Marketing, 74 (1), 1-19. Table 1: Sample Conceptual Papers Published in JCR ................
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