INFORMS
INFORMS Journal Media PromotionCongratulations on the acceptance of your paper to the INFORMS journal, Marketing Science. In addition to publication in the journal, INFORMS identifies articles with the potential for further promotion to media outlets. To help us better review your paper for possible promotion, please take a few moments to provide the following information. Introductory InformationPlease list all authors names and university affiliations.Are you or any of your fellow authors INFORMS members? If so, please list their names.What is your experience with the press? Are you comfortable being interviewed? Are you comfortable writing original content with help from the INFORMS staff? Article InformationPlease list the title of your article.When and where was the study conducted?Was the study funded by the National Science Foundation (NSF) or other federal research dollars? If so, please explain.University Press CoveragePlease list your university PR contact’s name and email address.If your article has already received media coverage, please list here and include links when applicable.Article Summary and Talking PointsWhat basic question does your research answer?Please describe the primary purpose/findings of your article in 3 sentences or less. Please write as if explaining to someone without a background in science/research/etc.What is the most shocking/groundbreaking finding in your work? Please include both qualitative and quantitative answers.Please provide 2 quotes we can attribute to you about your work that best capture the novelty and impact of your research.Article ImplicationsWhat is the impact of your research to the world/community?Please describe in 3 sentences or less the takeaway(s) of your research.Outreach Suggestions How would you sum up your research in a short statement? This is a brief blurb that could be used in a social post about your work.What would you say in 140 characters about your work that could be used to engage press or a social audience?If you have any questions, or would like clarification on any of the above bullet points, please feel free to contact Ashley Smith, INFORMS PR Specialist, at 443-757-3578 or asmith@. ................
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