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Communication of Politics: Cross-cultural Theory Building in the Practice of Public Relations and Political MarketingEdited by Bruce I. Newman and Dejan VercicHaworth Press IncISBN-10: 0789021587 ISBN-13: 978-0789021588Product descriptionExamines how communication and marketing experts influence politics. Reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.?About the editorsProfessor Bruce I. Newman is Professor at DePaul University and editor of the Journal of Political Marketing and Dejan Vercic is a Founding Partner in Pristop Communications, a communication management consultancy based in Ljubljana, Slovenia, and Assistant Professor for Public Relations and Communication Management at the University of Ljubljana. ................
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