Geschlechtsspezifisches Konsumentenverhalten



APPENDIX

Overview of 44 meta-analyses in advertising research

|ID |Author and Year |Journal name |

|1 |Afef, Jamel-eddine, and Claude 2010 |International Journal of Business Research |

|2 |Amos, Holmes, and Strutton 2008 |International Journal of Advertising |

|3 |Brown, Homer, and Inmann 1998 |Journal of Marketing Research |

|4 |Brown and Stayman 1992 |Journal of Consumer Research |

|5 |Capella, Taylor, and Webster 2008 |Journal of Advertising |

|6 |Capella, Webster, and Kinard 2011 |International Journal of Research in Marketing |

|7 |Cheon 2004 |PhD Thesis |

|8 |Compeau and Grewal 1998 |Journal of Public Policy & Marketing |

|9 |Cruz 1998 |Book Chapter |

|10 |Desmond and Carveth 2007 |Book Chapter |

|11 |Eisend 2004 |Advances in Consumer Research |

|12 |Eisend 2006a |Marketing – Journal for Research and Management |

|13 |Eisend 2006b |International Journal of Research in Marketing |

|14 |Eisend 2007 |Psychology & Marketing |

|15 |Eisend 2009 |Journal of the Academy of Marketing Science |

|16 |Eisend 2010 |Journal of the Academy of Marketing Science |

|17 |Eisend 2011 |Marketing Letters |

|18 |Eisend and Küster 2011 |Journal of the Academy of Marketing Science |

|19 |Grewal et al. 1997 |Journal of Marketing |

|20 |Hornikx and O'Keefe 2009 |Communication Yearbook |

|21 |Huber and Fischer 1999 |Conference Proceedings |

|22 |Johnson and Eagly 1989 |Psychological Bulletin |

|23 |Kareklas 2010 |PhD Thesis |

|24 |Lau et al. 1999 |American Political Science Review |

|25 |Lau, Sigelman, and Rovner 2007 |Journal of Politics |

|26 |Martin 1997 |Journal of Public Policy & Marketing |

|27 |Nelson 2011 |Journal of Economic Surveys |

|28 |O'Keefe 1987 |Central States Speech Journal |

|29 |O'Keefe 1998 |Argumentation & Advocacy |

|30 |O'Keefe 1999 |Communication Yearbook |

|31 |O'Keefe 2002 |Book Chapter |

|32 |O'Keefe and Jensen 2006 |Communication Yearbook |

|33 |O'Keefe and Jensen 2007 |Journal of Health Communication |

|34 |O'Keefe and Jensen 2009 |Journal of Communication |

|35 |Schmidt and Eisend 2015 |Journal of Advertising |

|36 |Shen, Sheer, and Li 2015 |Journal of Advertising |

|37 |Sierra, Hyman, and Heiser 2012 |Journal of Promotion Management |

|38 |Suh 2012 |Seoul Journal of Business |

|39 |Trappey 1996 |Psychology & Marketing |

|40 |van der Lee and van den Putte 2001 |Working Paper |

|41 |van Laer et al. 2014 |Journal of Consumer Research |

|42 |Walliser and Laroche 2004 |Working Paper |

|43 |Wellman et al. 2006 |Archives of Pediatrics & Adolescent Medicine |

|44 |Wilson and Sherrell 1993 |Journal of the Academy of Marketing Science |

REFERENCES TO APPENDIX

1. Afef, Amami, Gharbi Jamel-eddine, and Frasson Claude (2010), "Meta-Analysis of Incidental Advertising on Consumer Choice," International Journal of Business Research, 10 (2), 172-84.

2. Amos, Clinton, Gary Holmes, and David Strutton (2008), "Exploring the Relationship Between Celebrity Endorser Effects and Advertising Effectiveness. A Quantitative Synthesis of Effect Size," International Journal of Advertising, 27 (2), 209-34.

3. Brown, Stephen P., Pamela M. Homer, and J. Jeffrey Inmann (1998), "A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses," Journal of Marketing Research, 35 (February), 114-26.

4. Brown, Steven P. and Douglas M. Stayman (1992), "Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis," Journal of Consumer Research, 19 (June), 34-51.

5. Capella, Michael L., Charles R. Taylor, and Cynthia Webster (2008), "The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis," Journal of Advertising, 37 (2), 7-18.

6. Capella, Michael L., Cynthia Webster, and Brian R. Kinard (2011), "A Review of the Effect of Cigarette Advertising," International Journal of Research in Marketing, 28, 269-79.

7. Cheon, Hongsik John (2004), "Forty-Four Years of Retrospective International Advertising and Marketing Research: A Systematic Quantitative Meta-Analysis," PhD Thesis, University of Florida.

8. Compeau, Larry D. and Dhruv Grewal (1998), "Comparative Price Advertising: An Integrative Review," Journal of Public Policy & Marketing, 17 (2), 257-73.

9. Cruz, Michael G. (1998), "Explicit and Implicit Conclusions in Persuasive Messages," in Persuasion: Advances Through Meta-analysis, Mike Allen, ed., Cresskill, NJ: Hampton Press, 217-30.

10. Desmond, Roger and Rod Carveth (2007), "The Effects of Advertising on Children and Adolescents: A Meta-Analysis," in Mass Media Effects Research. Advances Through Meta-Analysis, Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen and Jennings Bryant, eds., New York: Routledge, 169-79.

11. Eisend, Martin (2004), "Is it Still Worth to be Credible? A Meta-Analysis of Temporal Patterns of Source Credibility Effects in Marketing," Advances in Consumer Research, 31, 352-57.

12. ---- (2006a), "Source Credibility in Marketing Communication: A Meta-analysis," Marketing - Journal for Research and Management, 2 (1), 43-60.

13. ---- (2006b), "Two-Sided Advertising: A Meta-Analysis," International Journal of Research in Marketing, 23 (2), 187-98.

14. ---- (2007), "Understanding Two-Sided Persuasion: An Empirical Assessment of Theoretical Approaches," Psychology & Marketing, 24 (6), 615-40.

15. ---- (2009), "A Meta-analysis of Humor in Advertising," Journal of the Academy of Marketing Science, 37 (2), 191-203.

16. ---- (2010), "A Meta-analysis of Gender Roles in Advertising," Journal of the Academy of Marketing Science, 38, 418-40.

17. ---- (2011), "How Humor in Advertising Works: A Meta-analytic Test of Alternative Models," Marketing Letters, 22 (2), 115-32.

18. Eisend, Martin and Franziska Küster (2011), "The Effectiveness of Publicity Versus Advertising: A Meta-analytic Investigation of its Moderators," Journal of the Academy of Marketing Science, 39 (6), 906-21.

19. Grewal, Dhruv, Sukumar Kavanoor, Edward F. Fern, Carolyn Costley, and James Barnes (1997), "Comparative Versus Noncomparative Advertising: A Meta-Analysis," Journal of Marketing, 61 (October), 1-15.

20. Hornikx, Jos and Daniel J. O'Keefe (2009), "Adapting Consumer Advertising Appeals to Cultural Values: A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking," Communication Yearbook, 33, 39-71.

21. Huber, Frank and Marc Fischer (1999), "The Picture Communication Effect: A Meta-Analysis," Proceedings of the World Marketing Congress.

22. Johnson, Blair T. and Alice H. Eagly (1989), "Effects of Involvement on Persuasion: A Meta-Analysis," Psychological Bulletin, 106 (2), 290-314.

23. Kareklas, Ioannis (2010), "A Quantitative Review and Extension of Racial Similarity Effects in Advertising," PhD Thesis, University of Connecticut.

24. Lau, Richard R., Lee Sigelman, Caroline Heldman, and Paul Babbitt (1999), "The Effects of Negative Political Advertisements: A Meta-Analytic Assessment," American Political Science Review, 93 (4), 851-75.

25. Lau, Richard R., Lee Sigelman, and Ivy Brown Rovner (2007), "The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment," Journal of Politics, 69 (4), 1176-209.

26. Martin, Mary C. (1997), "Children's Understanding of the Intent of Advertising: A Meta-Analysis," Journal of Public Policy & Marketing, 16 (2), 205-16.

27. Nelson, Jon P. (2011), "Alcohol Marketing, Adolescent Drinking and Publication Bias in Longitudinal Studies: A Critical Survey Using Meta-Analysis," Journal of Economic Surveys, 25 (2), 191-232.

28. O'Keefe, Daniel J. (1987), "The Persuasive Effects of Delaying Identification on High- and Low-Credibility Communicators: A Meta-Analytic Review," Central States Speech Journal, 38 (2), 63-72.

29. ---- (1998), "Justification Expliciteness and Persuasive Effect: A Meta-analytic Review of the Effects of Varying Support Articulation in Persuasive Messages," Argumentation & Advocacy, 35 (2), 61-75.

30. ---- (1999), "How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages," Communication Yearbook, 22, 208-49.

31. ---- (2002), "The Persuasive Effects of Variation in Standpoint Articulation," in Advances in Pragma-Dialectics, F. H. van Eemeren, ed., Amsterdam: Sic Sat, 65-82.

32. O'Keefe, Daniel J. and Jakob D. Jensen (2006), "The Advantages of Compliance or the Disadvantage of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages," Communication Yearbook, 30, 1-43.

33. ---- (2007), "The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review," Journal of Health Communication, 12, 623-44.

34. ---- (2009), "The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review," Journal of Communication, 59, 296-316.

35. Schmidt, Susanne and Martin Eisend (2015), "Advertising Repetition: A Meta-analysis on Effective Frequency in Advertising," Journal of Advertising, DOI: 10.1080/00913367.2015.1018460.

36. Shen, Fuyuan, Vivia C. Sheer, and Ruobing Li (2015), "Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis," Journal of Advertising, 44 (2), 105-13.

37. Sierra, Jeremy J., Michael R. Hyman, and Robert S. Heiser (2012), "Ethnic Identity in Advertising: A Review and Meta-Analysis," Journal of Promotion Management, 18 (4), 489-513.

38. Suh, Jung-Chae (2012), "An Exploratory Meta-Analysis of Gender Differences in the Evaluation of Advertisements," Seoul Journal of Business, 18 (2), 3-23.

39. Trappey, Charles (1996), "A Meta-Analysis of Consumer Choice and Subliminal Advertising," Psychology & Marketing, 13 (5), 517-30.

40. van der Lee, Angela and Bas van den Putte (2001), "Fram Fame to Fortune: A Meta-Analytic Review of Credibility Endorsements in Persuasive Communication," Working Paper.

41. van Laer, Tom, Ko de Ruyter, Luca M. Visconti, and Martin Wetzels (2014), "An Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation," Journal of Consumer Research, 40 (February), 797-817.

42. Walliser, Björn and Patrice Laroche (2004), "What Do We Really Know About Sponsorship Memorization? A Meta-Analysis of the Determinants of Sponsors Recognition," Working Paper.

43. Wellman, Robert J., David B. Sugarman, Joseph R. DiFranza, and Jonathan P. Winickoff (2006), "The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco," Archives of Pediatrics & Adolescent Medicine, 160 (December), 1285-96.

44. Wilson, Elizabeth J. and Daniel L. Sherrell (1993), "Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size," Journal of the Academy of Marketing Science, 21 (2), 101-12.

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