International Journal of Internet Marketing and ...



[pic]ISSN 1477-5212 [4 issues per year]

Inderscience Publishers, Geneva, Switzerland ()

The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. The Journal also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

Objectives

The journal focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.

Readership

Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce. Please visit for subscription at introductory rate.

|Contents |Editor-in-Chief |

|The journal publishes original and review papers, technical |Dr. H.J. Rebecca Yen, National Tsing Hua University, Taiwan. |

|reports, case studies, conference reports, management reports,|hjyen@mx.nthu.edu.tw |

|book reviews, notes, and commentaries. Contribution may be by |Editorial and Advisory Board |

|submission or invitation, and suggestions for special issues |Dr. Makoto Abe, University of Tokyo, Japan |

|and publications are welcome. |Prof. Dr. Stephen Brown, University of Ulster, U.K. |

|Submission of Papers |Prof. Dr. Stephen W. Brown, Arizona State University, USA |

|To submit a paper for consideration, please follow the |Prof. Dr. Dipankar Chakravarti, University of Colorado, USA |

|submission guidelines at . |Prof. Dr. Andrew C.F. Chan, Chinese University of Hong Kong, Hong Kong |

|Subject Coverage |Prof. Dr. Amitava Chattopadhyay, INSEAD, France |

|The coverage of IJIMA includes, but is not limited to: |Dr. Catharine M. Curran, Creighton University, USA |

|Advertising on the Net |Prof. Dr. Imran Currim, University of California, Irvine, USA |

|Agency relationship management |Prof. Dr. A. Diamantopoulos, Loughborough University, UK |

|B2B marketplace |Prof. Dr. Bo Edvardsson, Karlstad University, Sweden |

|Channel management |Prof. Dr. Michael Ewing, Monash University, Australia |

|Collaborative marketing |Prof. Dr. Adam Finn, University of Alberta, Canada |

|Consumer behaviour |Prof. Dr. George Franke, University of Alabama, USA |

|Creativity in Web marketing and advertising |Dr. Jesus Garcia-Madariaga, Complutense University of Madrid, Spain |

|Customer relationship management |Prof. Dr. Pervez Ghauri, University of Manchester, UK |

|Direct marketing |Prof. Dr. Mary Gilly, University of California at Irvine, USA |

|Effectiveness in marketing and advertising |Prof. Dr. Gerald J. Gorn, H.K. University of Science and Technology, Hong Kong |

|E-service management |Prof. Dr. Dhruv Grewal, Babson College, USA |

|Ethics in marketing and advertising |Prof. Dr. Evert Gummesson, Stockholm University, Sweden |

|Globalisation issues |Dr. Ward A. Hanson, Stanford University, USA |

|Human resources management |Dr. Curtis P. Haugtvedt, Ohio State University, USA |

|Innovation and product development |Prof. Dr. Thorsten Hennig-Thurau, Bauhaus-University of Weimar, Germany |

|Internet branding |Prof. Dr. Graham J. Hooley, Aston Business School, UK |

|Internet security and privacy issues |Prof. Dr. Roy Howell, Texas Tech University, USA |

|Knowledge management |Prof. Dr. Michael K.M. Hui, Chinese University of Hong Kong, Hong Kong |

|Market intelligence analysis |Prof. Dr. V. Kumar, University of Connecticut, USA |

|Marketing research |Prof. Dr. John D. Leckenby, University of Texas at Austin, USA |

|Marketing strategies |Dr. Angela Lee, Northwestern University, USA |

|Migration from marketplace to marketspace |Prof. Dr. Kam-Hon Lee, Chinese University of Hong Kong, Hong Kong |

|Online community management |Prof. Dr. James Leigh, Texas A&M University, USA |

|Pricing strategies |Prof. Dr. Jos Lemmink, Maastricht University, The Netherlands |

|Product evaluation |Prof. Dr. Veronica Liljander, Swedish School of Economics and B.Adm., Finland |

|Promotion |Prof. Dr. Deborah MacInnis, University of Southern California, USA |

|Public relation |Prof. Dr. Naresh K. Malhotra, Georgia Institute of Technology, USA |

|Sales management |Prof. Dr. Jan Mattsson, Roskilde University, Denmark |

|Service marketing on the Net |Prof. Dr. Daryl McKee, Louisiana State University, USA |

|Service quality |Prof. Dr. David Midgley, INSEAD, France |

|Service/product quality management |Prof. Dr. Jakki J. Mohr, University of Montana, USA |

|Trust on the Net |Prof. Dr. Thomas C. O'Guinn, University of Illinois at Urbana-Champaign, USA |

|Editor-in-Chief |Prof. Dr. A. "Parsu" Parasuraman, University of Miami, USA |

|Prof. Dr. Eldon Y. Li, Orfalea College of Business, California|Prof. Dr. Jaqueline Pels, Universidad Torcuato Di Tella, Argentina |

|Polytechnic State University, USA. eli@calpoly.edu |Prof. Dr. Robert A. Peterson, University of Texas at Austin, USA |

| |Prof. Dr. Joseph E. Phelps, University of Alabama, USA |

|Asia Pacific Editor |Prof. Dr. Nigel Piercy, Cranfield Unviersity, UK |

|Prof. Dr. Mark Gabbott, Monash University, Australia |Prof. Dr. Ivan Preston, University of Wisconsin, USA |

|Associate Editor (Advertising) |Prof. Dr. David Reibstein, University of Pennsylvania, USA |

|Prof. Dr. Jef I. Richards, University of Texas at Austin, USA |Prof. Dr. Leonard N. Reid, University of Georgia, USA |

|Associate Editors (e-Service) |Prof. Dr. Herbert J. Rotfeld, Auburn University, USA |

|Prof. Dr. Veronica Liljander, Swedish School of Economics and |Prof. Dr. Patricia Ryan, Macquarie University, Australia |

|B.Adm., Finland |Prof. Dr. Saeed Samiee, University of Tulsa, USA |

|Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong |Prof. Dr. Mohanbir S. Sawhney, Northwestern University, USA |

|Associate Editors (Marketing) |Prof. Dr. Terence A. Shimp, University of South Carolina, USA |

|Prof. Dr. George J. Avlonitis, Athens Univ. of Economics and |Prof. Dr. Robert E. Spekman, University of Virginia, USA |

|Business, Greece |Prof. Dr. Rajendra Srivastava, University of Texas at Austin, USA |

|Prof. Dr. Ming-Hui Huang, National Chung Hsing University, |Prof. Dr. David Stewart, University of Southern California, USA |

|Taiwan |Prof. Dr. Naufel J. Vilcassim, London Business School, U.K. |

| |Prof. Dr. Scott Ward, University of Pennsylvania, USA |

| |Dr. Manjit S. Yadav, Texas A&M University, USA |

| |Prof. Dr. Farhat Yusuf, Macquarie University, Australia |

| |Prof. Dr. George Zinkhan, University of Georgia, USA |

| |Prof. Dr. Rami Zwick, H.K. University of Science and Technology, Hong Kong |

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