HOW WE DO BUSINESS — THE REPORT - JPMorgan Chase

HOW WE DO BUSINESS

Twenty principles that are fundamental to our success and will guide us into the future.

HOW WE DO BUSINESS

Our Mission

We are devoted to building and maintaining the best and most respected financial services company in the world, serving our clients and growing our communities globally.

To do this, we must continue to deliver superior long-term value to our shareholders. Only by building and maintaining a healthy and vibrant company can we invest for the long run and thrive in both good and bad times. A bank can't be a fair weather friend. We must be unquestionably safe and sound -- both for our businesses and for our clients -- and we must invest in our great and diverse group of employees, who make it all possible. Finally, we will be a good corporate citizen wherever we operate. Our success will let us continuously help build economies and communities around the globe.

Our Business Principles

Certain principles are fundamental to our success. They focus on how we strengthen, safeguard and grow our company over time. Adhering to each of these principles is how we will become the best and most respected bank in the world. We cannot promise specific outcomes or risk-free results. From time to time, we may fall short in our efforts, and if that happens, we will renew our commitment to these principles and re-double our efforts. What we can and will promise is to be truthful and give honest assessments of our businesses and prospects; act with integrity and honor; and do the right thing -- not necessarily the easy or expedient thing. We will work with fierce resolve to make this a company of which our customers, employees, shareholders and communities can continue to be proud.

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