Chapter 9—Product Concepts

PTS: 1 REF: 135 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 62. A(n) _____ refers to brands where at least 20 percent of the product is sold outside the home country. a. evoked set b. global brand c. equity brand name d. master brand e. ethnocentric trademark ANS: B PTS: 1 REF: 136 OBJ: 09-4 TYPE: Def ................
................