Chapter 1—An Overview of Marketing

PTS: 1 REF: 10 OBJ: 01-3 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion. 88. For a market-oriented organization, the primary tool used to achieve its goals is: a. a blend of product, place, promotion, and pricing decisions b. price c. product design d. place (distribution) e. promotion ANS: A ................
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