EARTH LOGIC Fashion Action Research Plan

EARTH LOGIC

Fashion Action Research Plan

Kate Fletcher & Mathilda Tham

the j j charitable trust

The Earth Logic Action Research Plan for fashion is a visionary and radical invitation to fashion researchers, practitioners, business leaders and decision makers to call out as fiction the idea that sustainability can be achieved within economic growth logic and instead to "stay with the trouble" of envisioning fashion connected with nature, people and long term healthy futures. The plan does this by placing Earth first ? before profit, before everything. This is both simple and changes everything.

The plan comprises three parts to support Earth Logic action research in fashion.

Part i is a values-explicit context that also acts an evaluative framework which can be used to plan, select and evaluate research and development projects. Part ii is a checklist to keep action research on a radical track. Part iii is made up of six holistic landscapes that set out progressive areas for transformation of the fashion sector directed at the whole system of fashion.

EARTH

Fashion Action Research Plan

LOGIC

Kate Fletcher & Mathilda Tham

the j j charitable trust ? 2019

Citing Earth Logic

We sincerely hope Earth Logic ideas and practices will find their way into the world and contributing to the change we need. Please share and spread. The correct way to cite this report is:

Fletcher, K. and Tham, M. (2019). Earth Logic Fashion Action Research Plan. London: The J J Charitable Trust.

It is important that we can trace how these ideas move. As you know, growth logic ideas have enormous amounts of money and power behind them. To match them, we need to work together and build cohesive pictures of ideas. We are very interested in how Earth Logic goes on to support your work. Please share your experiences on

Print version isbn 978 1 5272 5414 5 Electronic version isbn 978 1 5272 5415 2 Copyright ? Kate Fletcher, Mathilda Tham, The J J Charitable Trust, 2019 Illustrations by Katelyn Toth-Fejel & Anna Fitzpatrick Designed by Colin Sackett

Commissioned by

the j j charitable trust

The Peak, 5 Wilton Road, London SW1V 1AP

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