Draft1 for Review: 11/10/09



FOR IMMEDIATE RELEASE CONTACT: Becky Bailey

Carrera Communications

Ph:(763)551-9190

bbailey@

LOOKING FOR A FAMILY FUN ACTIVITY THIS HOLIDAY SEASON?

FREE BOWLING PROGRAM FROM THE MAKERS OF TONY’S® PIZZA IS GIVING FAMILIES MORE FREE FAMILY ENTERTAINMENT

EVERYONE CAN ENJOY

MINNEAPOLIS – Dec. 3, 2009 – What to do when the kids are home from school, the relatives are in town visiting for the holidays and everyone is bored and tired of sitting around the house and eating turkey? For families looking for free, fun, holiday activities the whole family can enjoy, the makers of Tony’s® pizza have the solution with their free bowling program which is bringing even more value to families seeking good food, great value and free family entertainment this holiday season. The bowling program provides tens of millions of coupons on the packages of Tony’s® pizzas for a free game of bowling, redeemable at more than 2,000 Strike Ten Entertainment member bowling centers around the United States. The free game is worth up to a $6.00 value with most specially marked Tony’s® pizzas at a retail price of between $2.50 to $3.50.

“Bowling is a family fun activity and as parents of two very active boys, we understand that kids are looking for something fun to do when they are home over the holidays,” said Chris and Lynda Barnes, bowling’s reigning first family. “And if you have friends and family visiting like we do, then you have an even larger group to keep fed and entertained. Tony’s® pizza is a great way to feed everyone something they love and the free bowling program provides free family entertainment which is a terrific value. After all, bowling is a family fun activity everyone can enjoy.”

For families searching for free holiday activities, they can find participating Strike Ten bowling centers to redeem their Tony’s® pizza bowling coupon at , or for more information visit .

Pizza and Bowling…the perfect combination for family holiday activities

The holidays rank among the top five days for pizza consumption, including New Year’s Eve and New Year’s Day. (Source: Pizza Marketplace, Nov. 2009)  But eating pizza isn’t the only tradition that Americans are sticking with this holiday season. After the Thanksgiving meal – and ‘rolling’ right on through the holiday season – many families will hit the lanes at their

- more -

Tony’s® Pizza Free Bowling Program

Page 2

local bowling alleys to enjoy some affordable family fun. (Source: United States Bowling Congress, Nov. 2009) 

Bowling centers attract a significant number of open play, casual customers during the Thanksgiving and Christmas breaks. Many centers run family bowling promotions, kid lock-in events and late night parties for those wanting to get out of the house. The holidays are ideal for these programs since the bowling centers’ traditional leagues are on hiatus for the holidays. (Source: Strike Ten Entertainment, Nov. 2009)

Bowling is the #1 participation sport in the United States with nearly 70 million people bowling annually and is an extremely popular activity among kids and teens. Bowling is the most popular sport for youth, ages 6-17 (Source: Sporting Goods Manufacturers Association, May 2009). There are 10 million kids who celebrate their birthdays at bowling centers every year, making bowling the #1 birthday party destination for kids ages 12 and under. Bowling centers have become relevant among younger audiences by morphing into clean-air entertainment venues that feature modern lounges with cutting-edge technology, diverse menus and themed events.

About Tony’s® Pizza

Tony’s® products are part of the national brand portfolio of Schwan’s Consumer Brands North America, Inc., the retail grocery subsidiary of The Schwan Food Company. Based in Bloomington, Minn., Schwan’s Consumer Brands North America, Inc., has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta®, and Tony’s® pizzas, Asian Sensations® snacks and appetizers, Larry’s® potatoes, and Mrs. Smith’s® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Tony’s® products visit .

About Chris and Lynda Barnes

Chris and Lynda Barnes have both won the most prestigious titles in bowling. Chris owns 12 career PBA Tour titles – including the U.S. Open and the Tournament of Champions – and is the only athlete to win the Collegiate, PBA Rookie and PBA Player of the Year honors. Lynda is one of the world’s leading Ten-pin bowlers. She is the 2008 USBC Queens champion – the biggest and most prestigious title in women’s bowling – and she recently won the “Clash of the Champions” for the second consecutive year. The husband-and-wife champions reside in Double Oak, Texas with their twin sons, Troy and Ryan.

###

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download