Grading Rubric for Commercials



Grading Rubric for Commercials

**Project due to show to class Friday Jan. 28th**

Checklist

❑ Script

❑ Storyboard

❑ Product

❑ Video (30 seconds – 1 minute)

For this project you are going to have to make a 30 second to 1 minute commercial about an appropriate item or idea. Your commercial will have narration and music that flows with your video. Use your time wisely so that you are not scrambling at the last minute to get everything done. Please include credits with copyright information if it pertains to your project.

*** YOU NEED A FLASH DRIVE FOR THIS PROJECT***

GROUP:_________________________________________

|Part 1 | | | | |

|Script and storyboard |Storyboard and script |A good attempt at a |Incomplete: storyboard or |Not passed in |

| |reflect a well thought out|storyboard and script |script |(0 Points) |

|(Possible 100 points) |plan, accurately showing |cover most important | | |

| |the sequence of events |information, but is |(70 Points) | |

| |with notes on music and |missing some aspects. | | |

| |camera shots. Narration is|(85 Points) | | |

| |scripted. | | | |

| |(100 Points) | | | |

| | | | | |

| | | | | |

| | | | | |

|TOTAL POINTS: | | | | |

| | | | | |

|Part 2 | | | | |

|Content |Well organized, |Good video overall with a |Shows some organization, |Incomplete or lacking some |

| |convincingly makes its |few imperfections. |adequate use of the video |key components |

|(Possible 25 points) |point, follows the |(22 Points) |medium, presentation is |(5 Points) |

| |storyboard and script. | |adequate. | |

| |Credits and copyright | |(12 Points) | |

| |information included. | | | |

| |(25 Points) | | | |

|Filming |Camera shots are steady, |Some minor problems with |Camera shots are sometimes|Overall quality of camera |

| |focused, well-framed with |camera technique, but |unsteady or jerky. Too |work is poor. |

|(Possible 20 points) |few, if any, pans and |overall quality of camera |many pans and zooms. |(5 Points) |

| |zooms. |work is good. |Some shots may not be well| |

| |(20 Points) |(17 Points) |framed or out of focus. | |

| | | |(12 Points) | |

|Editing |All shots left are |Some minor editing errors,|Editing is choppy in |Shows little evidence of |

| |necessary to the |but the overall editing is|parts. |editing. |

|(Possible 20 points) |commercial. No video |good. |Parts of scenes that |(5 Points) |

| |glitches. |(17 points) |should have been edited | |

| |(20 points) | |out remain. | |

| | | |(12 Points) | |

|Audio |Music Required |Minor difficulties with |Audio is sometimes |Audio quality is poor |

| |Audio is clear, loud |audio, but overall effect |unclear, perhaps too loud |overall. |

|(Possible 15 points) |enough. |is a good quality video. |or too soft. |Little evidence of |

| |Speaker projects voice |(12 Points) |Narration may show lack of|preparation before speaking |

| |well (no mumbling) | |voice projection. |or in choice of music. |

| |Music is in good taste and| |Music choice not |Narration or music may be |

| |appropriate to the subject| |appropriate. |missing. |

| |of the commercial and | |(9 Points) |(4 points) |

| |doesn’t overwhelm the | | | |

| |narration. | | | |

| |(15 Points) | | | |

|Individual Effort |Great effort put into the |Good efforts put into the |Fair effort put into the |Little to no effort put into|

| |overall project daily. |overall project daily, off|overall project daily, off|the overall project daily. |

|(Possible 20 points) |(20pts) |task occasionally. |task frequently. | |

| | |(15 pts) |(10pts) |(0 points) |

Total Points:_________________________

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