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FOR IMMEDIATE RELEASE MEDIA CONTACTS:
April 13, 2009 Ashley Cameron / Kristin Cowart
KC Public Relations
404.233.3993
acameron@ / kcowart@
SIMON FASHION NOW™ PRESENTED BY CARESS® SKINWEAR COLLECTION
Lenox Square offers a FREE front row pass to spring and summer fashion on April 24-25
ATLANTA – Spring fashion debuts at Lenox Square during Simon Fashion Now™ Presented By Caress® Skinwear Collection on April 24 – 25. The beauty and style of spring and summer will unfold during this two-day event featuring fashion-forward runway shows and interactive Style Stops.
Lenox Square will bring an exciting glimpse of the freshest fashions and trends to Atlanta with runway fashion shows on Friday, April 24 at 7:30 p.m. and on Saturday, April 25 at 1 p.m., 2 p.m., 3 p.m., 4 p.m. and 5 p.m. The show on Friday will introduce looks exclusively from Neiman Marcus. That evening, Lenox Square will also host a private invitation-only reception and luxury raffle event to benefit the children of the Marcus Autism Center. Public viewing of the Friday evening fashion show will be available from the upper and lower levels of the Neiman Marcus wing.
On Saturday, local fashionistas will be able to view more of spring and summer’s chicest fashions and trends from Lenox Square’s hottest stores. Straight from the runway, each featured look will be available for purchase at participating retailers. Models will showcase looks from Bloomingdale’s, Macy’s, Banana Republic, Betsey Johnson, Brooks Brothers, Caché, Club Monaco, GUESS, Karen Millen, The Limited, Marmi, Metropark, Miss Sixty, Mori Luggage & Gifts, Nicole Miller, Nine West, Steve Madden, Swim ‘N Sport and more. Model make-up will be provided by Sephora, and model hair will be styled by DASS Salon/Spa. Open seating surrounding the runway will be available to the public for the April 25 fashion shows.
Also showcasing their fresh take on fashion will be three students from the Savannah College of Art and Design (SCAD) graduate design program. Each student will be paired with a local media personality, and following an individual style consultation, will create an inspired version of the quintessential spring ensemble. Confirmed participants include Karyn Greer, news anchor with 11Alive WXIA-TV, Jessica Dauler, host of Jessica Shops Atlanta on Q100’s The Bert Show, and Holly Firfer, CNN reporter and co-host of “Atlanta & Company.” The final reveal of the collaborative designs will take place during Simon Fashion Now™ on Saturday, April 25 at 12:30 p.m. Fashion enthusiasts are sure to enjoy this unique, real-world glimpse into the process of design.
As a special guest, courtesy of LG Mobile Phones, Christian Siriano will also be thrilling audiences during Saturday’s events. The celebrity fashion guru from Project Runway will introduce the 2:00 p.m. Macy’s runway show, featuring stylish LG Lotus phones. After the show, Siriano will sign autographs at the LG booth, where design devotees can experience his refreshing – and fierce – take on all things fashion.
Additionally, Caress®, Macy’s, Ann Taylor Loft, Aveda, The Body Shop, Kiehl’s Since 1851, L’Occitane, Miss Sixty, Mori Luggage & Gifts and Sony Style will host Style Stops, offering shoppers a glimpse of spring and summer’s latest trends. The Caress® Style Stop will be located on the Mall Level in front of Mont Blanc on Friday, April 24 from noon until 5 p.m. and on Saturday, April 25 from noon until 6 p.m. Other Style Stops will be located throughout the mall on Friday and Saturday from noon until 5 p.m. Each Style Stop is open to the public.
“The beauty of Simon Fashion Now is accessibility – every look on the runway can be purchased at one of the participating stores, and with fashion being featured at a variety of price points, no consumer group is excluded,” said Jacque Ellis, assistant vice president of corporate special events at Simon. “Our shoppers have a variety of stylish retail options at their fingertips – available straight from the Simon Fashion Now runway to their wardrobes. This accessibility is why this free event grows in popularity with each season.”
Thousands of visitors are expected to attend Simon Fashion Now. “We can’t wait for our loyal shoppers to experience their favorite stores in this environment,” said Michelle Batts, director of marketing and business development for Lenox Square. “Simon Fashion Now will definitely be a highlight of Atlanta’s spring and summer fashion seasons.”
Participating stores at Lenox Square are also eager to showcase their latest fashions and accessories. Mara Maddox, public relations manager at Bloomingdale’s explains, “Bloomingdale's is happy to help bring this exciting show to Lenox Square in Atlanta. By showcasing the season's best trends with a partner like Simon Fashion Now, we are confident that the consumer will be enthralled!”
For more information, contact Lenox Square at 404.233.6767 or visit .
About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers®, The Mills®, community/lifestyle centers and international properties. It currently owns or has an interest in 386 properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at .
About Caress
Caress®, the beauty brand known for products that leave skin silky soft and smooth, offers an exceptional variety of moisturizing beauty bars and body washes that embrace the playful side of beauty. A global Unilever brand and trusted name for more than 30 years, Caress® is available in food, drug, mass outlet, club and value stores nationwide. Visit for more information.
About The Caress Skinwear Collection
The Caress® Skinwear Collection gives women gorgeous skin – right out of the shower that they will want to flaunt, just like the season’s hottest styles. So now they can shower on their look with Caress body washes and beauty bars for even toned, radiant or silky skin … and have the confidence to show it off! The latest look is the Caress Evenly Gorgeous Exfoliating body wash and beauty bar. With burnt brown sugar and karite butter, it gently exfoliates and moisturizes to reveal beautiful, even toned skin. New Caress Evenly Gorgeous is available at food, drug and mass retailers nationwide. The body wash is offered in 18 oz. (SRP $4.49) and 12 oz. (SRP $3.50) bottles. Beauty bars are available in 2-bar (SRP $2.99), 4-bar (SRP $4.49), 6-bar (SRP $6.49) and 8-bar (SRP $7.99) packages.
The Caress Skinwear Collection also includes the following looks:
• For an Exotic look: Caress Brazilian and Moroccan Exotic Oil Infusions Body Washes
• For a Luxurious look: Caress Cashmere Luxury Silkening Body Wash
• For a Renewed look: Caress Tahitian Renewal Exfoliating Body Wash and Beauty Bar
• For a Pampered look: Caress Berry Indulging Body Wash
About Lenox Square
Located in the heart of Buckhead, Lenox Square is an Atlanta landmark. Founded in 1959, Lenox Square is one of the largest shopping malls in the Southeast. Anchored by Bloomingdale’s, Neiman Marcus and Macy’s, shoppers have more than 250 store choices – more than 30 of which are exclusive to the mall. Stores range from designer boutiques such as Salvatore Ferragamo and Nicole Miller to casual staples such as J.Crew and Banana Republic. Full-service restaurants such as California Pizza Kitchen, NM Cafe at Neiman Marcus and Prime, as well as an extensive food court, make the area a popular dining and entertainment destination. Lenox Square celebrates is 50th anniversary this year and is home to the annual “4th of July at Lenox Square,” the largest fireworks show in the Southeast. For a map and store listings, as well as directions, events and job listings, visit
About SCAD: The University for Creative Careers
Savannah College of Art and Design is uniquely qualified to prepare talented students for professional, creative careers. SCAD is a private, nonprofit, accredited institution that offers a choice of degree programs in 42 different majors, plus 52 minors. Students can pursue their degrees at campuses in Savannah and Atlanta, Ga., in Lacoste, France, and online through SCAD-eLearning. The career preparation of each student is nurtured and cultivated by nearly 500 full-time professors with extraordinary academic credentials and valuable professional experience.
Named one of “America’s Best Colleges” and one of “America’s Best Graduate Schools” by U.S. News and World Report, and one of the nation’s “Most Interesting Schools” by Kaplan-Newsweek, SCAD confers Bachelor of Arts, Bachelor of Fine Arts, Master of Architecture, Master of Arts, Master of Arts in Teaching, Master of Fine Arts and Master of Urban Design degrees. For more information, visit scad.edu.
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