Home Merchandise Standards Guide - Kroger

Home Merchandise

Standards Guide

Table

of

Contents:

Introduction................................................................................................................................................................................................................................................ 4

Home Corporate Brands....................................................................................................................................................................................................................... 6

Technical Specifications......................................................................................................................................................................................................................... 7

Everyday Living?.................................................................................................................................................................................................................................. 8-9

eL2?....................................................................................................................................................................................................................................................... 10-11

HD Designs?......................................................................................................................................................................................................................................12-13

MODAVARITM................................................................................................................................................................................................................................... 14-15

Dash of ThatTM..................................................................................................................................................................................................................................16-17

Holiday Home?................................................................................................................................................................................................................................18-19

Playville?............................................................................................................................................................................................................................................. 20-21

Turf King?........................................................................................................................................................................................................................................... 22-23

Joy of Gardening?.......................................................................................................................................................................................................................... 24-25

Nature¡¯s Song?................................................................................................................................................................................................................................ 26-27

Fireside Supreme?.......................................................................................................................................................................................................................... 28-29

MotoTech?........................................................................................................................................................................................................................................ 30-31

Mobile MarketTM............................................................................................................................................................................................................................ 32-33

Office Works?.................................................................................................................................................................................................................................. 34-35

Glacier¡¯s Edge?................................................................................................................................................................................................................................ 36-37

Cascade Sport?................................................................................................................................................................................................................................ 38-39

Fission?................................................................................................................................................................................................................................................ 40-41

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Table

of

Contents:

Fabric Quality Approval Process ...............................................42

Compliance ........................................................................................51

Lab Dip Approval Process ...........................................................43

Logistics ...............................................................................................52

Proprietary Trend and Color Direction .................................44

Standard Vendor Agreement .....................................................53

Proprietary Artwork Requirements ........................................45

SCORS ..................................................................................................54

Strike-Off¡¯s .........................................................................................46

EDI ..........................................................................................................55

Conflict Minerals .............................................................................47

Private Label Packaging ................................................................56

Inventory Control Tags .................................................................48

Ticketing and Label Options ......................................................57

Mold Prevention ..............................................................................49

Off-Shelf Displays.............................................................................58

Quality Control ................................................................................50

Communication................................................................................59

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I n t r o d u cti o n :

This standards guide allows vendors and suppliers to achieve perfect execution of home products

falling under the Corporate Brands umbrella. This standards guide will be updated on a semi-annual

basis. Through strong partnerships with vendors and suppliers, we offer Customers an outstanding

product experience, driving sales and fostering loyalty.

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imagine it.

find it.

make it happen.

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