Knowledge Check Worksheet

Points-of-difference are attributes that consumers associate with a brand. They are often not able to find these same attributes in another brand (Kotler & Keller, 2012, p. 280). Reading: Ch. 10 of Marketing Management “Points-of-Difference” p. 280 “Marketing Insight: High Growth Through Value Innovation” p. 278 Concept: Value Proposition ................
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