© 2012 JACK IN THE BOX INC.

[Pages:1]July 14, 2008

Jack, Mac and Cheese! Cheesy Macaroni Bites Debut at Jack in the Box? Restaurants

SAN DIEGO - When it comes to comfort food, nothing beats a bowl of mac 'n' cheese ... that is until now. Today, Jack in the Box? restaurants introduce Cheesy Macaroni Bites, a tasty new twist on the traditional dish. Jack's new Cheesy Macaroni Bites, featuring wedges of macaroni noodles and real Kraft? cheese enveloped in a crunchy tempura-style coating, are easy to eat on the go and make great snacks or sides. "Mac 'n' cheese is an American classic that's universally loved, said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "Our new Cheesy Macaroni Bites offer the same great flavor of the original dish, but in a unique, finger-food style that's very convenient and portable." Jack's Cheesy Macaroni Bites are available for the suggested price, excluding tax, of $1.69 for three pieces and $2.99 for six pieces at all participating Jack in the Box restaurants. Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box? restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill?, a leader in fast-casual dining, with more than 400 restaurants in 40 states.

? 2012 JACK IN THE BOX INC.

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