CULTURE AND INTERNATIONAL BUSINESS
II. Language and business communication: Different concepts of the verbalized, written, and body language. The importance of “face” VIDEO: “The Cultural Environment of International Business” READINGS: * Ferraro, Chapters 3 and 4. * Ricks, Chapter 1 (pp. 9-15) and Chapter 5 * Harris and Moran, Global Leaders and Communication (in reader) ................
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