Business Models in the Software Industry

Business Models in the Software Industry

Dr. Karl Popp Corporate Development SAP AG karl.michael.popp@

Dr. Karl Popp at ICSOB 2010 1

Agenda

? About SAP ? A simple model for business models ? Business models in the software industry

? Usual and unusual ? Disruptive business models

? Business Models of large software companies

? Summary

Dr. Karl Popp at ICSOB 2010 2

47,598 SAP EMPLOYEES WORLDWIDE

ANNUAL REVENUES EXCEED 10.7 BILLION

OVER 97,000 COMPANIES IN OVER 120 COUNTRIES RUN SAP SOFTWARE

? 2010 SAP AG. All rights reserved. / Page 3

35 YEARS OF INDUSTRY EXPERTISE

TRADING INDUSTRIES

CONSUMER INDUSTRIES

FINANCIAL SERVICES

PROCESS MANUFACTURING

DISCRETE MANUFACTURING

SERVICES PUBLIC SERVICES

? 2010 SAP AG. All rights reserved. / Page 4

A BELIEF THAT INNOVATION CAN COME FROM ANYWHERE

Customers

Academic Partners

Industry Partners

INNOVATION

SAP Employees

SAP Innovation Council

Research Labs Development Labs

? 2010 SAP AG. All rights reserved. / Page 5

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