Chapter 9—Product Concepts - CSUB
69. About one out of every two fans sold in the United States is The Home Depot's Hampton Bay brand. This is an example of a(n) _____ brand. a. manufacturers' b. international c. family d. private e. corporate ANS: D. A private brand is one owned by the retailer. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model ... ................
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